SWOT Analysis Generator

Swot analysis

by phuryn · MIT license · ★ 26,557 on GitHub · updated Sep 14

Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.

---
name: swot-analysis
description: "Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position."
---
# SWOT Analysis

## Metadata
- **Name**: swot-analysis
- **Description**: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
- **Triggers**: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

## Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

## Input Requirements

Overview

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

What you get

Identify 5-7 strengths (be honest about competitive advantages)
List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
Map 5-7 opportunities (prioritize by market size and alignment)
Flag 5-7 threats (assess probability and impact)
Cross-reference analysis for strategic insights:
How do we leverage strengths to capture opportunities?

Manual install (npx, ZIP)

Claude Codenpx skills add phuryn/pm-skills --skill swot-analysis -g -a claude-code

Claude Code (degit)npx degit phuryn/pm-skills/pm-product-strategy/skills/swot-analysis#main ~/.claude/skills/swot-analysis

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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SWOT Analysis

Metadata

Name: swot-analysis
Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

Input Requirements

Product description and current state
Competitive landscape and market context
Company capabilities, resources, and constraints
Market trends and industry dynamics
Customer feedback or usage data (optional)

SWOT Analysis Framework

1. Strengths (Internal, Positive)

What internal capabilities and advantages do we have?

Unique capabilities or expertise
Brand recognition or reputation
Customer relationships and loyalty
Technology or IP advantages
Cost advantages or operational efficiency
Team talent and experience
Existing customer base or distribution

2. Weaknesses (Internal, Negative)

What internal limitations or gaps do we have?

Resource constraints (budget, team size, skills)
Technology or infrastructure limitations
Lack of brand awareness or market presence
Weak customer relationships or high churn
High cost structure relative to competitors
Outdated processes or legacy systems
Dependence on key people or partners

3. Opportunities (External, Positive)

What external trends or market dynamics could we leverage?

Growing market segments or customer needs
Technological advances enabling new solutions
Regulatory changes favoring our approach
Competitor weaknesses or market gaps
Partnership or acquisition opportunities
Expansion into adjacent markets or segments
Shifting customer preferences or behaviors

4. Threats (External, Negative)

What external factors could negatively impact us?

Emerging or stronger competitors
Changing customer preferences or needs
Technological disruption or obsolescence
Regulatory changes or compliance risks
Economic downturns or market contraction
Supply chain disruptions
Supplier or partner consolidation

Output Process

Identify 5-7 strengths (be honest about competitive advantages)
List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
Map 5-7 opportunities (prioritize by market size and alignment)
Flag 5-7 threats (assess probability and impact)
Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
Develop 3-5 strategic recommendations
Prioritize actions and owners
Identify metrics to track progress

Strategic Applications

Build: Double down on strengths + opportunities
Defend: Fortify weaknesses + mitigate threats
Pivot: Explore opportunities that change the competitive dynamic
Exit: If too many threats and weak competitive position

Notes

SWOT is internal to external assessment
Context matters: compare against competitors and industry standards
Update SWOT quarterly or when market conditions change
Use SWOT to inform product roadmap, partnerships, and resource allocation
Opportunities and threats should consider both current and emerging dynamics

1	---
2	name: swot-analysis
3	description: "Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position."
4	---
5	# SWOT Analysis
6
7	## Metadata
8	- Name: swot-analysis
9	- Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
10	- Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
11
12	## Instructions
13
14	You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
15
16	Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
17
18	## Input Requirements
19	- Product description and current state
20	- Competitive landscape and market context
21	- Company capabilities, resources, and constraints
22	- Market trends and industry dynamics
23	- Customer feedback or usage data (optional)
24
25	## SWOT Analysis Framework
26
27	### 1. Strengths (Internal, Positive)
28	What internal capabilities and advantages do we have?
29
30	- Unique capabilities or expertise
31	- Brand recognition or reputation
32	- Customer relationships and loyalty
33	- Technology or IP advantages
34	- Cost advantages or operational efficiency
35	- Team talent and experience
36	- Existing customer base or distribution
37
38	### 2. Weaknesses (Internal, Negative)
39	What internal limitations or gaps do we have?
40
41	- Resource constraints (budget, team size, skills)
42	- Technology or infrastructure limitations
43	- Lack of brand awareness or market presence
44	- Weak customer relationships or high churn
45	- High cost structure relative to competitors
46	- Outdated processes or legacy systems
47	- Dependence on key people or partners
48
49	### 3. Opportunities (External, Positive)
50	What external trends or market dynamics could we leverage?
51
52	- Growing market segments or customer needs
53	- Technological advances enabling new solutions
54	- Regulatory changes favoring our approach
55	- Competitor weaknesses or market gaps
56	- Partnership or acquisition opportunities
57	- Expansion into adjacent markets or segments
58	- Shifting customer preferences or behaviors
59
60	### 4. Threats (External, Negative)
61	What external factors could negatively impact us?
62
63	- Emerging or stronger competitors
64	- Changing customer preferences or needs
65	- Technological disruption or obsolescence
66	- Regulatory changes or compliance risks
67	- Economic downturns or market contraction
68	- Supply chain disruptions
69	- Supplier or partner consolidation
70
71	## Output Process
72	1. Identify 5-7 strengths (be honest about competitive advantages)
73	2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
74	3. Map 5-7 opportunities (prioritize by market size and alignment)
75	4. Flag 5-7 threats (assess probability and impact)
76	5. Cross-reference analysis for strategic insights:
77	- How do we leverage strengths to capture opportunities?
78	- How do we shore up weaknesses to mitigate threats?
79	- Which opportunities can overcome weaknesses?
80	- Which threats could exploit weaknesses?
81	6. Develop 3-5 strategic recommendations
82	7. Prioritize actions and owners
83	8. Identify metrics to track progress
84
85	## Strategic Applications
86	- Build: Double down on strengths + opportunities
87	- Defend: Fortify weaknesses + mitigate threats
88	- Pivot: Explore opportunities that change the competitive dynamic
89	- Exit: If too many threats and weak competitive position
90
91	## Notes
92	- SWOT is internal to external assessment
93	- Context matters: compare against competitors and industry standards
94	- Update SWOT quarterly or when market conditions change
95	- Use SWOT to inform product roadmap, partnerships, and resource allocation
96	- Opportunities and threats should consider both current and emerging dynamics
97