AgentAlley
Connect your AISubmit
Submit

B2B Strategic Gifting

Strategic gifting

by LeadMagic · MIT license · ★ 62 on GitHub

Strategic gifting cover

Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending executive gifts, direct mail, Sendoso campaigns, or…

---
name: strategic-gifting
description: >-
  Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms,
  buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking.
  Use when sending executive gifts, direct mail, Sendoso campaigns, or designing
  gift plays for target accounts. Triggers on: "Sendoso", "Giftology", "strategic
  gifting", "corporate gifts sales", "ABM gifts", "direct mail gift", "buyer gifting",
  "physical touchpoint", "gift play", "Alyce", "Reachdesk".
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: abm
  tags: [gifting, giftology, sendoso, direct-mail, abm, buyer-experience]
  related_skills:
    - abm-strategy

Overview

"Send a mug, call it ABM" wastes budget and annoys buyers. Strategic gifting is a relationship signal — proof you researched the person, respect their policy, and timed the touch to the deal journey. John Ruhlin's Giftology teaches go-deep-not-wide: one remarkable gift beats 100 logo pens. Sendoso (and peers Alyce, Reachdesk, Postal.io) operationalize logistics — address verification, warehouse, CRM triggers — but cannot replace Giftology personalization.

Manual install (npx, ZIP)
Claude Codenpx skills add LeadMagic/gtm-skills --skill strategic-gifting -g -a claude-code
Claude Code (degit)npx degit LeadMagic/gtm-skills/skills/abm/strategic-gifting#main ~/.claude/skills/strategic-gifting
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

  • SKILL.md9.5 KB
Read SKILL.md here
LeadMagic/main1 file shown
SKILL.md
Show the full text245 lines
strategic-gifting/SKILL.md245 lines · 9.5 KB
Outline
RawView on GitHub

Strategic Gifting

Overview

"Send a mug, call it ABM" wastes budget and annoys buyers. Strategic gifting is a relationship signal — proof you researched the person, respect their policy, and timed the touch to the deal journey. John Ruhlin's Giftology teaches go-deep-not-wide: one remarkable gift beats 100 logo pens. Sendoso (and peers Alyce, Reachdesk, Postal.io) operationalize logistics — address verification, warehouse, CRM triggers — but cannot replace Giftology personalization.

Gifting is not bribery, review incentives (see review-platforms ToS), or a substitute for solving business pain. Use inside ABM programs (abm-strategy) with tier budgets and compliance gates.

When to Use

  • "Set up Sendoso for sales"
  • "Giftology playbook for enterprise"
  • "What gift to send a CRO?"
  • "ABM direct mail + gift sequence"
  • "Buyer gift policy compliance"
  • "Sendoso vs Alyce"
  • "Gift to unblock deal" (usually: don't — diagnose first)
  • "Post-close customer gift"

Do not use for G2/review gift cards — review-platforms (platform ToS). Do not use for customer advocacy rewards at scale — customer-marketing.

Authoritative Foundations

  • John Ruhlin — Giftology. Relationship gifting: personalization, no logo, 3-gift system (them / family / team), story-driven notes. Source: Giftology and Ruhlin Group methodology.
  • Sendoso. Revenue sending platform: eGift, physical gifts, direct mail, CRM/MAP integrations, address confirmation, analytics. Use for execution after Giftology brief is written.
  • ITSMA ABM tiers. Gift budget scales with 1-to-1 vs 1-to-few vs 1-to-many — never same playbook for Tier 1 and Tier 3.
  • Winning by Design Bowtie. Physical touches bridge marketing → sales; post-close gifts support retention (right side of bowtie).

Step-by-Step Process

Phase 1 — Gift vs No Gift Decision
Send gift when Do NOT send
Tier 1/2 ABM account with research done Cold outbound with no relationship
Post-discovery — reference their words Active price negotiation
Post-close thank-you Trying to "unstick" stalled deal (bribery)
Champion appreciation mid-cycle Exceeds known company gift cap
Event no-show recovery (personal) Generic holiday blast to list

Stalled deal? Load buyer-indecision (JOLT) — not bigger gifts.

Phase 2 — Giftology Principles (Ruhlin)

Load references/giftology-ruhlin.md.

  1. Go deep, not wide — budget into fewer remarkable gifts
  2. 3-gift system — recipient / family / team
  3. Personalization > price — hobby, alma mater, conversation callback
  4. Story is the gift — object delivers the narrative
  5. No logo — swag is advertising, not gifting
  6. Handwritten note — 3 sentences, references specific conversation
Phase 3 — Platform Selection

Load references/gifting-platforms.md.

Platform Best for
Sendoso Salesforce/HubSpot teams, mixed eGift + physical, SDR/AE self-serve
Alyce Enterprise compliance, recipient choice ("pick your gift")
Reachdesk Global ABM, warehouse + marketplace
Postal.io Direct mail + handwritten at scale
Manual / local Tier 1 ultra-custom (Ruhlin-style concierge)

Integrations: CRM task on send, attribution field gift_sent_date, amount, story note. One-direction log — never automate gift without AE approval on Tier 1.

Phase 4 — Budget by ABM Tier

Load references/gifting-by-tier.md.

Tier Accounts $/account/year Gift types
1 (1-to-1) 5–15 $500–2,000 Custom physical, team experiences
2 (1-to-few) 15–50 $150–500 Cluster mailer + modest personal
3 (1-to-many) 50–200+ $25–75 eGift, book, useful tool — no junk swag

Track cost per meeting held and cost per opp created — not sends.

Phase 5 — Gifting Sequence Timeline

Load references/gifting-sequence.md.

Moment Gift? Example
Pre-first meeting No —
Post-discovery (D3–5) Small personal Reference call detail
Mid-evaluation W3–4 Team gift Catered lunch, team asset
Negotiation / legal No —
Post-close D1 Family / thank you Ruhlin Gift 2
90d post-close Check-in gift Retention bowtie

Coordinate with email: mail arrives before email references it (abm-1-to-few Week 2 pattern).

Phase 6 — Compliance & Buyer Policies

Load references/gift-compliance.md. Gifting spend on Ramp → gtm-spend-management (GTM-GIFT card, monthly cap per tier).

  • Ask champion: "What's your gift policy limit?"
  • Federal / industry rules (gov, healthcare, finance) — often zero
  • Never exceed disclosed cap; document in CRM
  • Finance may require gift disclosure on vendor forms — vendor-contracts
  • Anti-bribery: gift must be defensible as relationship marketing, not quid pro quo
Phase 7 — Sendoso Campaign Build

Load references/sendoso-playbook.md + templates/sendoso-campaign.md.

  1. Create Touch aligned to ABM play (not standalone blast)
  2. Enable address confirmation for physical
  3. Manager approval workflow for >$X
  4. Personalization fields: first_name, account, note from AE
  5. Trigger: manual (Tier 1) or CRM workflow (Tier 3 eGift)
  6. SLA: SDR contacts within 24h of delivery scan
Phase 8 — Multi-Stakeholder Gifting

For buying committees (multi-thread-orchestration):

Role Gift approach
Champion Personal Giftology (Gift 1)
Economic buyer Conservative; often eGift or book — check policy
Blocker Usually no gift — solve concern
End users Team gift (Gift 3) after pilot success

Never gift only champion while ignoring EB on enterprise deals.

Phase 9 — Measurement
Metric Target (directional)
Delivery → meeting booked Track per tier
Gift-assisted opp creation CRM field required
Cost per meeting <1/10 expected ACV
Policy violations Zero

Output Format

Request Deliverable
Tier 1 gift plan templates/gift-brief.md per stakeholder
Sendoso setup templates/sendoso-campaign.md
ABM gifting program Budget + sequence + compliance
Post-close retention Bowtie gift calendar

Run scripts/check-output.py before delivery.

Quality Check

  • Giftology personalization — not logo swag blast
  • Company gift policy checked or documented
  • No gift during active negotiation
  • Timeline matches deal stage (not pre-first-meeting)
  • CRM log: what, when, why, story
  • Budget matches ABM tier
  • Platform choice justified (Sendoso vs manual)
  • SDR/AE follow-up SLA within 24h of delivery

Common Pitfalls

  1. Sendoso without strategy. Automated Starbucks cards to cold lists. Fix: ABM tier + Giftology brief first.
  2. Logo swag. Fix: Ruhlin — no logo on relationship gifts.
  3. Gift to unstick deal. Fix: JOLT / deal desk — business problem.
  4. Ignore gift cap. Fix: ask champion; log in CRM.
  5. No follow-up. Gift arrives; nobody calls. Fix: 24h SLA + task in CRM.
  6. Same gift Tier 1 and Tier 3. Fix: references/gifting-by-tier.md.

Execution Artifacts

  • references/framework-notes.md — Framework index and authority routing | templates/output-template.md | Deliverable structure | | scripts/check-output.py | Validator |
    File Use
    references/giftology-ruhlin.md Core principles + 3-gift system
    references/sendoso-playbook.md Sendoso setup and workflows
    references/gifting-platforms.md Sendoso vs Alyce vs Reachdesk
    references/gifting-by-tier.md ABM budget matrix
    references/gifting-sequence.md When to send / not send
    references/gift-compliance.md Policies, anti-bribery
    templates/gift-brief.md Per-recipient plan
    templates/gift-crm-log.md CRM field spec
    templates/sendoso-campaign.md Campaign checklist
  • abm-1-to-1 — Strategic account context
  • abm-1-to-few — Direct mail + email coordination
  • abm-strategy — Tier model and measurement
  • multi-thread-orchestration — Committee gifting
  • buyer-indecision — Stalled deals (not gifts)
  • event-driven-outreach — Event follow-up gifts
  • pipeline-management — Stage-appropriate touches
1---
2name: strategic-gifting
3description: >-
4 Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms,
5 buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking.
6 Use when sending executive gifts, direct mail, Sendoso campaigns, or designing
7 gift plays for target accounts. Triggers on: "Sendoso", "Giftology", "strategic
8 gifting", "corporate gifts sales", "ABM gifts", "direct mail gift", "buyer gifting",
9 "physical touchpoint", "gift play", "Alyce", "Reachdesk".
10license: MIT
11compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
12metadata:
13 version: "1.0.0"
14 author: LeadMagic
15 category: abm
16 tags: [gifting, giftology, sendoso, direct-mail, abm, buyer-experience]
17 related_skills:
18 - abm-strategy
19 - abm-1-to-1
20 - abm-1-to-few
21 - multi-thread-orchestration
22 - account-selection
23 - pipeline-management
24 - cold-email-strategy
25 - event-driven-outreach
26 - gtm-spend-management
27 frameworks:
28 - "John Ruhlin — Giftology (strategic relationship gifting)"
29 - "Sendoso — Sending Platform for revenue teams"
30 - "ITSMA ABM — Tier-based investment model"
31 - "Winning by Design — Bowtie physical touchpoints"
32---
33 
34# Strategic Gifting
35 
36## Overview
37 
38"Send a mug, call it ABM" wastes budget and annoys buyers. **Strategic gifting**
39is a **relationship signal** — proof you researched the person, respect their
40policy, and timed the touch to the deal journey. **John Ruhlin's Giftology**
41teaches go-deep-not-wide: one remarkable gift beats 100 logo pens. **Sendoso**
42(and peers Alyce, Reachdesk, Postal.io) operationalize logistics — address
43verification, warehouse, CRM triggers — but **cannot replace** Giftology
44personalization.
45 
46Gifting is **not** bribery, review incentives (see `review-platforms` ToS), or
47a substitute for solving business pain. Use inside ABM programs (`abm-strategy`)
48with tier budgets and compliance gates.
49 
50## When to Use
51 
52- "Set up Sendoso for sales"
53- "Giftology playbook for enterprise"
54- "What gift to send a CRO?"
55- "ABM direct mail + gift sequence"
56- "Buyer gift policy compliance"
57- "Sendoso vs Alyce"
58- "Gift to unblock deal" (usually: don't — diagnose first)
59- "Post-close customer gift"
60 
61Do not use for **G2/review gift cards** — `review-platforms` (platform ToS).
62Do not use for **customer advocacy rewards** at scale — `customer-marketing`.
63 
64## Authoritative Foundations
65 
66- **John Ruhlin — Giftology.** Relationship gifting: personalization, no logo,
67 3-gift system (them / family / team), story-driven notes. Source: *Giftology*
68 and Ruhlin Group methodology.
69- **Sendoso.** Revenue sending platform: eGift, physical gifts, direct mail,
70 CRM/MAP integrations, address confirmation, analytics. Use for **execution**
71 after Giftology brief is written.
72- **ITSMA ABM tiers.** Gift budget scales with 1-to-1 vs 1-to-few vs 1-to-many —
73 never same playbook for Tier 1 and Tier 3.
74- **Winning by Design Bowtie.** Physical touches bridge marketing → sales;
75 post-close gifts support retention (right side of bowtie).
76 
77## Step-by-Step Process
78 
79### Phase 1 — Gift vs No Gift Decision
80 
81| Send gift when | Do NOT send |
82|---|---|
83| Tier 1/2 ABM account with research done | Cold outbound with no relationship |
84| Post-discovery — reference their words | Active price negotiation |
85| Post-close thank-you | Trying to "unstick" stalled deal (bribery) |
86| Champion appreciation mid-cycle | Exceeds known company gift cap |
87| Event no-show recovery (personal) | Generic holiday blast to list |
88 
89**Stalled deal?** Load `buyer-indecision` (JOLT) — not bigger gifts.
90 
91### Phase 2 — Giftology Principles (Ruhlin)
92 
93Load `references/giftology-ruhlin.md`.
94 
951. **Go deep, not wide** — budget into fewer remarkable gifts
962. **3-gift system** — recipient / family / team
973. **Personalization > price** — hobby, alma mater, conversation callback
984. **Story is the gift** — object delivers the narrative
995. **No logo** — swag is advertising, not gifting
1006. **Handwritten note** — 3 sentences, references specific conversation
101 
102### Phase 3 — Platform Selection
103 
104Load `references/gifting-platforms.md`.
105 
106| Platform | Best for |
107|---|---|
108| **Sendoso** | Salesforce/HubSpot teams, mixed eGift + physical, SDR/AE self-serve |
109| **Alyce** | Enterprise compliance, recipient choice ("pick your gift") |
110| **Reachdesk** | Global ABM, warehouse + marketplace |
111| **Postal.io** | Direct mail + handwritten at scale |
112| **Manual / local** | Tier 1 ultra-custom (Ruhlin-style concierge) |
113 
114**Integrations:** CRM task on send, attribution field `gift_sent_date`, amount,
115story note. One-direction log — never automate gift without AE approval on Tier 1.
116 
117### Phase 4 — Budget by ABM Tier
118 
119Load `references/gifting-by-tier.md`.
120 
121| Tier | Accounts | $/account/year | Gift types |
122|---|---:|---:|---|
123| 1 (1-to-1) | 5–15 | $500–2,000 | Custom physical, team experiences |
124| 2 (1-to-few) | 15–50 | $150–500 | Cluster mailer + modest personal |
125| 3 (1-to-many) | 50–200+ | $25–75 | eGift, book, useful tool — no junk swag |
126 
127Track **cost per meeting held** and **cost per opp created** — not sends.
128 
129### Phase 5 — Gifting Sequence Timeline
130 
131Load `references/gifting-sequence.md`.
132 
133| Moment | Gift? | Example |
134|---|---|---|
135| Pre-first meeting | No | — |
136| Post-discovery (D3–5) | Small personal | Reference call detail |
137| Mid-evaluation W3–4 | Team gift | Catered lunch, team asset |
138| Negotiation / legal | No | — |
139| Post-close D1 | Family / thank you | Ruhlin Gift 2 |
140| 90d post-close | Check-in gift | Retention bowtie |
141 
142Coordinate with email: mail arrives **before** email references it (abm-1-to-few Week 2 pattern).
143 
144### Phase 6 — Compliance & Buyer Policies
145 
146Load `references/gift-compliance.md`. Gifting spend on Ramp → `gtm-spend-management`
147(GTM-GIFT card, monthly cap per tier).
148 
149- Ask champion: "What's your gift policy limit?"
150- Federal / industry rules (gov, healthcare, finance) — often **zero**
151- Never exceed disclosed cap; document in CRM
152- Finance may require gift disclosure on vendor forms — `vendor-contracts`
153- **Anti-bribery:** gift must be defensible as relationship marketing, not quid pro quo
154 
155### Phase 7 — Sendoso Campaign Build
156 
157Load `references/sendoso-playbook.md` + `templates/sendoso-campaign.md`.
158 
1591. Create **Touch** aligned to ABM play (not standalone blast)
1602. Enable address confirmation for physical
1613. Manager approval workflow for >$X
1624. Personalization fields: `first_name`, `account`, `note` from AE
1635. Trigger: manual (Tier 1) or CRM workflow (Tier 3 eGift)
1646. SLA: SDR contacts within 24h of delivery scan
165 
166### Phase 8 — Multi-Stakeholder Gifting
167 
168For buying committees (`multi-thread-orchestration`):
169 
170| Role | Gift approach |
171|---|---|
172| Champion | Personal Giftology (Gift 1) |
173| Economic buyer | Conservative; often eGift or book — check policy |
174| Blocker | Usually no gift — solve concern |
175| End users | Team gift (Gift 3) after pilot success |
176 
177Never gift only champion while ignoring EB on enterprise deals.
178 
179### Phase 9 — Measurement
180 
181| Metric | Target (directional) |
182|---|---|
183| Delivery → meeting booked | Track per tier |
184| Gift-assisted opp creation | CRM field required |
185| Cost per meeting | <1/10 expected ACV |
186| Policy violations | Zero |
187 
188## Output Format
189 
190| Request | Deliverable |
191|---|---|
192| Tier 1 gift plan | `templates/gift-brief.md` per stakeholder |
193| Sendoso setup | `templates/sendoso-campaign.md` |
194| ABM gifting program | Budget + sequence + compliance |
195| Post-close retention | Bowtie gift calendar |
196 
197Run `scripts/check-output.py` before delivery.
198 
199## Quality Check
200 
201- [ ] Giftology personalization — not logo swag blast
202- [ ] Company gift policy checked or documented
203- [ ] No gift during active negotiation
204- [ ] Timeline matches deal stage (not pre-first-meeting)
205- [ ] CRM log: what, when, why, story
206- [ ] Budget matches ABM tier
207- [ ] Platform choice justified (Sendoso vs manual)
208- [ ] SDR/AE follow-up SLA within 24h of delivery
209 
210## Common Pitfalls
211 
2121. **Sendoso without strategy.** Automated Starbucks cards to cold lists. Fix: ABM tier + Giftology brief first.
2132. **Logo swag.** Fix: Ruhlin — no logo on relationship gifts.
2143. **Gift to unstick deal.** Fix: JOLT / deal desk — business problem.
2154. **Ignore gift cap.** Fix: ask champion; log in CRM.
2165. **No follow-up.** Gift arrives; nobody calls. Fix: 24h SLA + task in CRM.
2176. **Same gift Tier 1 and Tier 3.** Fix: `references/gifting-by-tier.md`.
218 
219## Execution Artifacts
220 
221- `references/framework-notes.md` — Framework index and authority routing
222| `templates/output-template.md` | Deliverable structure |
223| `scripts/check-output.py` | Validator |
224| File | Use |
225|---|---|
226| `references/giftology-ruhlin.md` | Core principles + 3-gift system |
227| `references/sendoso-playbook.md` | Sendoso setup and workflows |
228| `references/gifting-platforms.md` | Sendoso vs Alyce vs Reachdesk |
229| `references/gifting-by-tier.md` | ABM budget matrix |
230| `references/gifting-sequence.md` | When to send / not send |
231| `references/gift-compliance.md` | Policies, anti-bribery |
232| `templates/gift-brief.md` | Per-recipient plan |
233| `templates/gift-crm-log.md` | CRM field spec |
234| `templates/sendoso-campaign.md` | Campaign checklist |
235 
236## Related Skills
237 
238- `abm-1-to-1` — Strategic account context
239- `abm-1-to-few` — Direct mail + email coordination
240- `abm-strategy` — Tier model and measurement
241- `multi-thread-orchestration` — Committee gifting
242- `buyer-indecision` — Stalled deals (not gifts)
243- `event-driven-outreach` — Event follow-up gifts
244- `pipeline-management` — Stage-appropriate touches
245 
View all files on GitHub →

Details

License
MIT
Stars on the repo
★ 62
Checked
Source
LeadMagic/gtm-skills ↗
Creator
LeadMagic · 129 listings
View creator

Similar skills

See all →
SkillCross-Platform Reverse Engineermorluto/rea · by morlutoReverse engineer native, managed, Electron/JavaScript, packaged, firmware, and browser targets with REA. Use shipped-artifact or requested runtime evidence to explain features, compare versions, decompile code, or guide a reconstruction. Skip REA for ordinary source-repository architecture analysis.★ 316k GitHub starsSkillBrainstorm Ideasobra/superpowers · by obraYou MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.★ 290k GitHub starsSkillCode Review Feedback Analyzerobra/superpowers · by obraUse when receiving code review feedback, before implementing suggestions, especially if feedback seems unclear or technically questionable - requires technical rigor and verification, not performative agreement or blind implementation★ 290k GitHub starsSkillBug Diagnosis Frameworkmattpocock/skills · by mattpocockDiagnosis loop for hard bugs and performance regressions. Use when the user says "diagnose"/"debug this", or reports something broken/throwing/failing/slow.★ 267k GitHub starsSkillImplement Specmattpocock/skills · by mattpocockImplement the result of /to-spec and /to-tickets in code.★ 267k GitHub starsSkillPR Description Writermattpocock/skills · by mattpocockUse when writing a PR body.★ 267k GitHub stars

More from LeadMagic

SkillFirst-Party Analytics SetupLeadMagic/gtm-skills · by LeadMagicSet up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement. Triggers on: "pixel", "tracking", "conversion tracking", "first-party data", server-side tagging", "UTM", "cookie consent", "1P vs 3P", "identity resolution", or any tracking implementation request.★ 62 GitHub starsSkillStrategic Account MarketingLeadMagic/gtm-skills · by LeadMagicRuns strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections. Use when a named enterprise account justifies bespoke content and executive time, or when the user needs a strategic account plan. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key account marketing", "named account".★ 62 GitHub starsSkillCluster Account MarketingLeadMagic/gtm-skills · by LeadMagicRuns ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content. Use when named-account ABM needs to reach more accounts without bespoke work per account. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".★ 62 GitHub starsSkillProgrammatic Account TargetingLeadMagic/gtm-skills · by LeadMagicRuns programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based targeting, and lookalike expansion. Use when ABM coverage must grow without adding headcount or when the user wants automated account-based outreach. Triggers on: "1-to-many ABM", programmatic ABM", "scaled ABM", "automated ABM".★ 62 GitHub starsSkillAccount Strategy DesignerLeadMagic/gtm-skills · by LeadMagicDesigns an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement framework. Use when the user is launching or redesigning ABM, choosing between 1-to-1, 1-to-few, and 1-to-many, or building a target account program. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts", "ABSD", "account based sales development", "Lars Nilsson".★ 62 GitHub starsSkillTarget Account SelectorLeadMagic/gtm-skills · by LeadMagicBuilds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when the user needs to decide which accounts to target, score or tier an account list, or prioritize a TAM for ABM or outbound. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentation".★ 62 GitHub stars

Browse more free Claude skills.