Salesloft Cadence Builder

Salesloft cadences

by LeadMagic · MIT license · ★ 62 on GitHub

Builds and optimizes Salesloft cadences: Rhythm, Conversations, multi-channel orchestration, and analytics. Use when the user is setting up or improving cadences in Salesloft.

---
name: salesloft-cadences
description: >-
  Builds and optimizes Salesloft cadences: Rhythm, Conversations, multi-channel
  orchestration, and analytics. Use when the user is setting up or improving
  cadences in Salesloft. Triggers on: "Salesloft", "Salesloft cadence",
  "Rhythm", "Salesloft automation".
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: tools
  tags: [salesloft, cadence, rhythm, sales-engagement, outbound]
  frameworks:
    - "Salesloft Help Center — Cadences and Rhythm"
    - "Google and Yahoo — Bulk sender requirements (2024)"
    - "The Bridge Group — SDR metrics research"

Overview

Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual

Manual install (npx, ZIP)

Claude Codenpx skills add LeadMagic/gtm-skills --skill salesloft-cadences -g -a claude-code

Claude Code (degit)npx degit LeadMagic/gtm-skills/skills/tools/salesloft-cadences#main ~/.claude/skills/salesloft-cadences

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Salesloft Cadences

Overview

Salesloft is the market leader in sales engagement. Cadences here manage Rhythm (multi-channel cadences), Conversations (reply management), and Deals (pipeline integration). This skill covers setup, optimization, and team workflows.

Authoritative Foundations

Salesloft Help Center — Cadences and Rhythm — Configure cadence steps and let Rhythm prioritize tasks from buyer signals so reps work the highest-value action first.
Google and Yahoo — Bulk sender requirements (2024) — Authenticate with SPF, DKIM, and DMARC, keep spam complaints below 0.3%, and respect per-mailbox volume.
The Bridge Group — SDR metrics research — Benchmark activity and conversion per rep against published SDR data before judging cadence performance.

When to Use

"Set up Salesloft cadences"
"Build Salesloft Rhythm"
"Salesloft optimization"
"Salesloft team setup"

Step-by-Step Process

Phase 1: Cadence Architecture

Design by motion type:

Prospecting Cadence: 6-8 touches over 14 days, email + call + LinkedIn
Inbound Cadence: 4 touches over 7 days, fast follow-up (speed-to-lead)
Re-engagement Cadence: 3 touches over 10 days, "still relevant?" angle
Event Follow-up Cadence: 2 touches over 5 days, reference the event
AE Cadence: 3 touches over 7 days, discovery-focused, less volume

Phase 2: Step Types

Email step: Template with merge fields, plain text, from individual sender
Call step: Auto-logged, call script + talk track linked, voicemail drop
Social step: LinkedIn view, connection, or DM (manual task with template)
Custom step: Slack message, direct mail, gift send
Wait step: 2-5 business days between touches, skip weekends

Phase 3: Team Configuration

Persona-based cadences: Different cadences for C-suite vs Director vs Manager
Industry variants: Different opener templates by industry
Rep assignment rules: Round-robin, territory-based, or account-owner
Manager approval gates: Require approval before high-touch sequences

Phase 4: Conversation Intelligence

Auto-categorize replies: positive, negative, OOO, referral, unsubscribe
Route positive replies to AE for immediate follow-up
Auto-pause cadence on OOO, resume when they're back
Flag negative replies for sequence refinement

Phase 5: Analytics

Cadence performance: meetings booked per 100 enrollments
Step performance: which step type/timing drives most replies
Rep leaderboard: meetings, reply rates, cadence completion
A/B testing: subject lines, openers, send times

Output Format

Salesloft setup guide with: cadence library, step configuration, team routing rules, analytics dashboard, and A/B test plan.

Quality Check

Before delivering, verify:

All required sections are complete
Output matches the user's stated need
Named frameworks are cited for key recommendations
No vague claims — every recommendation has a specific action
Deliverable is ready for operational use, not just conceptual

Common Pitfalls

Skipping research. Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables.
Generic output. "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner.
Missing framework citations. Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority.

Execution Artifacts

references/framework-notes.md — Rhythm cadences, CRM verify gate, enterprise governance
templates/output-template.md — CRM fields + cadence + enrollment gate deliverable
scripts/check-output.py — local checklist validator This skill includes lightweight artifacts the agent can load on demand:
references/enrichment-enrollment-gate.md — CRM lm_email_status before cadence enroll
references/pat-spielmann-outbound-copy.md — verify-before-enroll (Pat Spielmann)
references/gtm-table-blueprints.md — clay-toolkit CRM field patterns
the clay-loops-toolkit skill — clay-loops-toolkit signal cadences
references/gtm-experts-outbound-index.md — expert router Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.

Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

Diagnostic Questions

What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

Salesloft Modern Selling Framework: apply only the part that directly improves the requested deliverable.
ColdIQ Cadence Design: apply only the part that directly improves the requested deliverable.
Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable.

Deliverable Standard

A strong output from this skill includes:

A crisp diagnosis of the current situation
A recommended path with tradeoffs, not a generic list
A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
A measurement plan with leading and lagging indicators
Risks and edge cases called out before execution

Adaptation Rules

For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

cold-email-strategy, cold-calling, reply-handling, pipeline-management, multi-channel-outreach

1	---
2	name: salesloft-cadences
3	description: >-
4	Builds and optimizes Salesloft cadences: Rhythm, Conversations, multi-channel
5	orchestration, and analytics. Use when the user is setting up or improving
6	cadences in Salesloft. Triggers on: "Salesloft", "Salesloft cadence",
7	"Rhythm", "Salesloft automation".
8	license: MIT
9	compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
10	metadata:
11	version: "1.0.0"
12	author: LeadMagic
13	category: tools
14	tags: [salesloft, cadence, rhythm, sales-engagement, outbound]
15	frameworks:
16	- "Salesloft Help Center — Cadences and Rhythm"
17	- "Google and Yahoo — Bulk sender requirements (2024)"
18	- "The Bridge Group — SDR metrics research"
19	---
20
21	# Salesloft Cadences
22
23	## Overview
24	Salesloft is the market leader in sales engagement. Cadences here manage Rhythm
25	(multi-channel cadences), Conversations (reply management), and Deals (pipeline
26	integration). This skill covers setup, optimization, and team workflows.
27
28	## Authoritative Foundations
29	- Salesloft Help Center — Cadences and Rhythm — Configure cadence steps and let Rhythm prioritize tasks from buyer signals so reps work the highest-value action first.
30	- Google and Yahoo — Bulk sender requirements (2024) — Authenticate with SPF, DKIM, and DMARC, keep spam complaints below 0.3%, and respect per-mailbox volume.
31	- The Bridge Group — SDR metrics research — Benchmark activity and conversion per rep against published SDR data before judging cadence performance.
32
33	## When to Use
34	- "Set up Salesloft cadences"
35	- "Build Salesloft Rhythm"
36	- "Salesloft optimization"
37	- "Salesloft team setup"
38
39	## Step-by-Step Process
40
41	### Phase 1: Cadence Architecture
42	Design by motion type:
43	- Prospecting Cadence: 6-8 touches over 14 days, email + call + LinkedIn
44	- Inbound Cadence: 4 touches over 7 days, fast follow-up (speed-to-lead)
45	- Re-engagement Cadence: 3 touches over 10 days, "still relevant?" angle
46	- Event Follow-up Cadence: 2 touches over 5 days, reference the event
47	- AE Cadence: 3 touches over 7 days, discovery-focused, less volume
48
49	### Phase 2: Step Types
50	- Email step: Template with merge fields, plain text, from individual sender
51	- Call step: Auto-logged, call script + talk track linked, voicemail drop
52	- Social step: LinkedIn view, connection, or DM (manual task with template)
53	- Custom step: Slack message, direct mail, gift send
54	- Wait step: 2-5 business days between touches, skip weekends
55
56	### Phase 3: Team Configuration
57	- Persona-based cadences: Different cadences for C-suite vs Director vs Manager
58	- Industry variants: Different opener templates by industry
59	- Rep assignment rules: Round-robin, territory-based, or account-owner
60	- Manager approval gates: Require approval before high-touch sequences
61
62	### Phase 4: Conversation Intelligence
63	- Auto-categorize replies: positive, negative, OOO, referral, unsubscribe
64	- Route positive replies to AE for immediate follow-up
65	- Auto-pause cadence on OOO, resume when they're back
66	- Flag negative replies for sequence refinement
67
68	### Phase 5: Analytics
69	- Cadence performance: meetings booked per 100 enrollments
70	- Step performance: which step type/timing drives most replies
71	- Rep leaderboard: meetings, reply rates, cadence completion
72	- A/B testing: subject lines, openers, send times
73
74	## Output Format
75	Salesloft setup guide with: cadence library, step configuration, team routing rules,
76	analytics dashboard, and A/B test plan.
77
78
79
80	## Quality Check
81
82	Before delivering, verify:
83	- [ ] All required sections are complete
84	- [ ] Output matches the user's stated need
85	- [ ] Named frameworks are cited for key recommendations
86	- [ ] No vague claims — every recommendation has a specific action
87	- [ ] Deliverable is ready for operational use, not just conceptual
88
89	## Common Pitfalls
90
91	1. Skipping research. Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables.
92	2. Generic output. "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner.
93	3. Missing framework citations. Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority.
94
95	## Execution Artifacts
96
97	- `references/framework-notes.md` — Rhythm cadences, CRM verify gate, enterprise governance
98	- `templates/output-template.md` — CRM fields + cadence + enrollment gate deliverable
99	- `scripts/check-output.py` — local checklist validator
100	This skill includes lightweight artifacts the agent can load on demand:
101	- `references/enrichment-enrollment-gate.md` — CRM lm_email_status before cadence enroll
102	- `references/pat-spielmann-outbound-copy.md` — verify-before-enroll (Pat Spielmann)
103	- `references/gtm-table-blueprints.md` — clay-toolkit CRM field patterns
104	- the `clay-loops-toolkit` skill — clay-loops-toolkit signal cadences
105	- `references/gtm-experts-outbound-index.md` — expert router
106	Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.
107
108	## Implementation Depth
109
110	Use this section when the user asks for a finished asset, not a high-level explanation.
111
112	### Diagnostic Questions
113
114	1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
115	2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
116	3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
117	4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
118	5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?
119
120	### Framework Application
121
122	Map the recommendation explicitly to the named frameworks in this skill:
123
124	- Salesloft Modern Selling Framework: apply only the part that directly improves the requested deliverable.
125	- ColdIQ Cadence Design: apply only the part that directly improves the requested deliverable.
126	- Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable.
127
128	### Deliverable Standard
129
130	A strong output from this skill includes:
131
132	- A crisp diagnosis of the current situation
133	- A recommended path with tradeoffs, not a generic list
134	- A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
135	- A measurement plan with leading and lagging indicators
136	- Risks and edge cases called out before execution
137
138	### Adaptation Rules
139
140	- For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
141	- For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
142	- For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.
143
144
145	## Related Skills
146	- cold-email-strategy, cold-calling, reply-handling, pipeline-management, multi-channel-outreach
147