LinkedIn Sales Navigator

Sales navigator prospecting

by LeadMagic · MIT license · ★ 62 on GitHub

Run LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook — high-intent filters, filter-specific messaging, insight+question executive engagement, saved-search alerts, and a 15-minute daily workflow.

---
name: sales-navigator-prospecting
description: >-
  Run LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook —
  high-intent filters, filter-specific messaging, insight+question executive
  engagement, saved-search alerts, and a 15-minute daily workflow. Use when Sales
  Nav underperforms, reps blast one template, or you need executive response on
  LinkedIn. Triggers on: "Sales Navigator", "Sales Nav", "Morgan Ingram", "AMP Social",
  "posted in last 30 days", "filter-specific messaging", "LinkedIn prospecting",
  "book meetings LinkedIn", "saved search Sales Nav", "insight plus question",
  "social selling prospecting".
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: inbound
  tags: [linkedin, sales-navigator, prospecting, social-selling, outbound, sdr]

Overview

Most teams treat Sales Navigator as a $99/month contact export — find prospects, paste the same message 4,000 times, wonder why LinkedIn "doesn't work." Morgan J. Ingram (Founder, AMP Social; 4x LinkedIn Top Sales Voice) treats Sales Nav as an intent engine: stack behavioral filters (posted recently, following your company, viewed your profile, tenure windows), pair each filter with its own message, and run a 15-minute daily saved-search alert workflow.

Manual install (npx, ZIP)

Claude Codenpx skills add LeadMagic/gtm-skills --skill sales-navigator-prospecting -g -a claude-code

Claude Code (degit)

npx degit LeadMagic/gtm-skills/skills/inbound/sales-navigator-prospecting#main ~/.claude/skills/sales-navigator-prospecting

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Sales Navigator Prospecting

Overview

Most teams treat Sales Navigator as a $99/month contact export — find prospects, paste the same message 4,000 times, wonder why LinkedIn "doesn't work." Morgan J. Ingram (Founder, AMP Social; 4x LinkedIn Top Sales Voice) treats Sales Nav as an intent engine: stack behavioral filters (posted recently, following your company, viewed your profile, tenure windows), pair each filter with its own message, and run a 15-minute daily saved-search alert workflow.

This skill is the tactical Sales Nav layer. Load social-selling for profile optimization, SSI, and general DM sequencing; load linkedin-algorithm when reps also publish content and need feed reach mechanics.

When to Use

"How do I actually use Sales Navigator?"
"Sales Nav isn't generating meetings"
"Morgan Ingram Sales Navigator playbook"
"Filter-specific LinkedIn messages"
"Get executives to respond on LinkedIn"
"10-minute Sales Nav saved search"
"Posted in last 30 days filter"
"Build a Sales Nav workflow for my SDR team"

Authoritative Foundations

Morgan J. Ingram (AMP Social) — filter-specific prospecting. Public thesis: each Sales Navigator filter is a signal that deserves its own message — not one recycled script. Core motions: high-intent filter stacks, insight + question comments on recent posts, 24–48 hour wait before connect, saved-search weekly alerts, and multi-thread plays per account. Trained teams at Zoom, HubSpot, Snowflake (public positioning). Full filter tables, message library, and weekly workflow → references/morgan-ingram-sales-navigator.md.

LinkedIn SSI Methodology — professional brand, finding people, engaging with insights, building relationships. Use SSI as a diagnostic; Ingram's motion is the operational layer on top.

Richard van der Blom (Just Connecting) — when reps also post content, apply feed mechanics (dwell time, golden hour, no external links in posts) so profile traffic from Sales Nav outreach converts. → linkedin-algorithm.

Prerequisites

Sales Navigator Core or Advanced seat
ICP defined: titles, seniority, company size, geography
Optimized personal profile (social-selling Phase 1)
CRM or spreadsheet to log filter variant → response rate

Step-by-Step Process

Phase 1: Audit the Current Motion

Export last 30 days of LinkedIn outreach: message text, filter used (if any), sends, accepts, replies, meetings.
Flag one-template abuse — same body copy across unlike filters.
Baseline response rate by message variant; set improvement target per filter.

Phase 2: Build High-Intent Saved Searches

Create one saved search per motion (enable weekly alert):

Active executives — Posted last 30 days + VP/C-suite + ICP geo/industry.
Warm to brand — Following your company + target titles.
Profile viewers — Viewed your profile in last 90 days.
New in role — Years in company < 1 year + buyer titles.
Buying window — Years in company 6–12 months + buyer titles.

Document each search in a playbook table: filter stack, message variant ID, owner.

Phase 3: Write Filter-Specific Messages

Build 12+ variants minimum (see template table in reference). Rules:

Open with the filter signal ("Noticed your post on…", "Saw you're [N] months into…", "Thanks for following [company]…").
No product pitch in connection request or first DM.
One clear question per touch; invite conversation.

Phase 4: Executive Engagement (Posted-in-30-Days)

Find recent post from saved-search lead.
Comment: insight + question (not "great post").
Wait 24–48 hours.
Connection request referencing the exchange.
After accept: DM with value; meeting ask only after rapport.

Phase 5: Weekly 15-Minute Rhythm

Monday: triage saved-search alerts; rank by intent (viewed profile > posted > following company).
Tue–Thu: comments + connection requests (batch 10–15/day per rep).
Friday: DM follow-ups; log meetings; retire underperforming variants.

Phase 6: Multi-Thread Target Accounts

For ABM accounts, assign different filter plays per persona on the same account (exec, champion, technical). Coordinate in CRM to avoid duplicate pitches same week. → multi-thread-orchestration.

Output Format

Sales Navigator prospecting playbook: current-state audit, five saved-search definitions with filter stacks, 12 filter-specific message variants, executive engagement runbook (comment → wait → connect → DM), 15-minute daily/weekly calendar, multi-thread map for top accounts, and measurement dashboard (response rate by filter, meetings per search).

Quality Check

Every saved search has a unique message variant (no generic blast)
Executive motion uses insight+question, not "great post"
24–48 hour wait between comment and connection request documented
Weekly alert enabled on each saved search
Profile optimized before outreach scales (social-selling)
CRM logs filter type for reply-rate analysis
Multi-thread plan exists for tier-1 accounts

Common Pitfalls

One script for every filter. Wastes the strongest Sales Nav signals; Ingram's 5× pipeline lift illustration comes from filter-message matching.
Instant connect after comment. Reads as automation; breaks trust.
Skipping "viewed your profile" and "following company." Highest-intent free signals in the stack.
No tenure-based plays. New leaders (< 1 year) and month-6–12 operators have different pains — same message misses both.
Sales Nav without profile investment. Prospects check your profile; empty activity kills accept rates.
Attribution only in last-touch CRM. LinkedIn pipeline is often dark social — add self-reported source fields.

Execution Artifacts

references/framework-notes.md — Framework index and authority routing
templates/output-template.md — Deliverable shell
scripts/check-output.py — Lightweight deliverable validator
references/morgan-ingram-sales-navigator.md — Filters, messages, workflows

social-selling: Profile, SSI, general DM sequencing
linkedin-algorithm: Organic content reach when pairing with outbound
list-building: Multi-source lists; Sales Nav as one source
multi-channel-outreach: Email/call steps on same prospects
multi-thread-orchestration: ABM persona coordination

1	---
2	name: sales-navigator-prospecting
3	description: >-
4	Run LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook —
5	high-intent filters, filter-specific messaging, insight+question executive
6	engagement, saved-search alerts, and a 15-minute daily workflow. Use when Sales
7	Nav underperforms, reps blast one template, or you need executive response on
8	LinkedIn. Triggers on: "Sales Navigator", "Sales Nav", "Morgan Ingram", "AMP Social",
9	"posted in last 30 days", "filter-specific messaging", "LinkedIn prospecting",
10	"book meetings LinkedIn", "saved search Sales Nav", "insight plus question",
11	"social selling prospecting".
12	license: MIT
13	compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
14	metadata:
15	version: "1.0.0"
16	author: LeadMagic
17	category: inbound
18	tags: [linkedin, sales-navigator, prospecting, social-selling, outbound, sdr]
19	related_skills: [social-selling, linkedin-algorithm, multi-channel-outreach, list-building, lead-finding, multi-thread-orchestration]
20	frameworks:
21	- "Morgan J. Ingram (AMP Social) — Sales Navigator filter-specific prospecting"
22	- "LinkedIn SSI Methodology"
23	- "Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report"
24	---
25
26	# Sales Navigator Prospecting
27
28	## Overview
29
30	Most teams treat Sales Navigator as a $99/month contact export — find prospects,
31	paste the same message 4,000 times, wonder why LinkedIn "doesn't work."
32	Morgan J. Ingram (Founder, AMP Social; 4x LinkedIn Top Sales Voice) treats
33	Sales Nav as an intent engine: stack behavioral filters (posted recently,
34	following your company, viewed your profile, tenure windows), pair **each filter
35	with its own message, and run a 15-minute daily** saved-search alert workflow.
36
37	This skill is the tactical Sales Nav layer. Load `social-selling` for profile
38	optimization, SSI, and general DM sequencing; load `linkedin-algorithm` when
39	reps also publish content and need feed reach mechanics.
40
41	## When to Use
42
43	- "How do I actually use Sales Navigator?"
44	- "Sales Nav isn't generating meetings"
45	- "Morgan Ingram Sales Navigator playbook"
46	- "Filter-specific LinkedIn messages"
47	- "Get executives to respond on LinkedIn"
48	- "10-minute Sales Nav saved search"
49	- "Posted in last 30 days filter"
50	- "Build a Sales Nav workflow for my SDR team"
51
52	## Authoritative Foundations
53
54	Morgan J. Ingram (AMP Social) — filter-specific prospecting. Public thesis:
55	each Sales Navigator filter is a signal that deserves its own message —
56	not one recycled script. Core motions: high-intent filter stacks, **insight +
57	question** comments on recent posts, 24–48 hour wait before connect, saved-search
58	weekly alerts, and multi-thread plays per account. Trained teams at Zoom, HubSpot,
59	Snowflake (public positioning). Full filter tables, message library, and weekly
60	workflow → `references/morgan-ingram-sales-navigator.md`.
61
62	LinkedIn SSI Methodology — professional brand, finding people, engaging with
63	insights, building relationships. Use SSI as a diagnostic; Ingram's motion is the
64	operational layer on top.
65
66	Richard van der Blom (Just Connecting) — when reps also post content, apply
67	feed mechanics (dwell time, golden hour, no external links in posts) so profile
68	traffic from Sales Nav outreach converts. → `linkedin-algorithm`.
69
70	## Prerequisites
71
72	- Sales Navigator Core or Advanced seat
73	- ICP defined: titles, seniority, company size, geography
74	- Optimized personal profile (`social-selling` Phase 1)
75	- CRM or spreadsheet to log filter variant → response rate
76
77	## Step-by-Step Process
78
79	### Phase 1: Audit the Current Motion
80
81	1. Export last 30 days of LinkedIn outreach: message text, filter used (if any),
82	sends, accepts, replies, meetings.
83	2. Flag one-template abuse — same body copy across unlike filters.
84	3. Baseline response rate by message variant; set improvement target per filter.
85
86	### Phase 2: Build High-Intent Saved Searches
87
88	Create one saved search per motion (enable weekly alert):
89
90	1. Active executives — Posted last 30 days + VP/C-suite + ICP geo/industry.
91	2. Warm to brand — Following your company + target titles.
92	3. Profile viewers — Viewed your profile in last 90 days.
93	4. New in role — Years in company < 1 year + buyer titles.
94	5. Buying window — Years in company 6–12 months + buyer titles.
95
96	Document each search in a playbook table: filter stack, message variant ID, owner.
97
98	### Phase 3: Write Filter-Specific Messages
99
100	Build 12+ variants minimum (see template table in reference). Rules:
101
102	- Open with the filter signal ("Noticed your post on…", "Saw you're
103	[N] months into…", "Thanks for following [company]…").
104	- No product pitch in connection request or first DM.
105	- One clear question per touch; invite conversation.
106
107	### Phase 4: Executive Engagement (Posted-in-30-Days)
108
109	1. Find recent post from saved-search lead.
110	2. Comment: insight + question (not "great post").
111	3. Wait 24–48 hours.
112	4. Connection request referencing the exchange.
113	5. After accept: DM with value; meeting ask only after rapport.
114
115	### Phase 5: Weekly 15-Minute Rhythm
116
117	- Monday: triage saved-search alerts; rank by intent (viewed profile > posted >
118	following company).
119	- Tue–Thu: comments + connection requests (batch 10–15/day per rep).
120	- Friday: DM follow-ups; log meetings; retire underperforming variants.
121
122	### Phase 6: Multi-Thread Target Accounts
123
124	For ABM accounts, assign different filter plays per persona on the same
125	account (exec, champion, technical). Coordinate in CRM to avoid duplicate pitches
126	same week. → `multi-thread-orchestration`.
127
128	## Output Format
129
130	Sales Navigator prospecting playbook: current-state audit, five saved-search
131	definitions with filter stacks, 12 filter-specific message variants, executive
132	engagement runbook (comment → wait → connect → DM), 15-minute daily/weekly
133	calendar, multi-thread map for top accounts, and measurement dashboard (response
134	rate by filter, meetings per search).
135
136	## Quality Check
137
138	- [ ] Every saved search has a unique message variant (no generic blast)
139	- [ ] Executive motion uses insight+question, not "great post"
140	- [ ] 24–48 hour wait between comment and connection request documented
141	- [ ] Weekly alert enabled on each saved search
142	- [ ] Profile optimized before outreach scales (`social-selling`)
143	- [ ] CRM logs filter type for reply-rate analysis
144	- [ ] Multi-thread plan exists for tier-1 accounts
145
146	## Common Pitfalls
147
148	1. One script for every filter. Wastes the strongest Sales Nav signals;
149	Ingram's 5× pipeline lift illustration comes from filter-message matching.
150
151	2. Instant connect after comment. Reads as automation; breaks trust.
152
153	3. Skipping "viewed your profile" and "following company." Highest-intent
154	free signals in the stack.
155
156	4. No tenure-based plays. New leaders (< 1 year) and month-6–12 operators
157	have different pains — same message misses both.
158
159	5. Sales Nav without profile investment. Prospects check your profile; empty
160	activity kills accept rates.
161
162	6. Attribution only in last-touch CRM. LinkedIn pipeline is often dark
163	social — add self-reported source fields.
164
165	## Execution Artifacts
166
167	- `references/framework-notes.md` — Framework index and authority routing
168	- `templates/output-template.md` — Deliverable shell
169	- `scripts/check-output.py` — Lightweight deliverable validator
170	- `references/morgan-ingram-sales-navigator.md` — Filters, messages, workflows
171
172	## Related Skills
173
174	- social-selling: Profile, SSI, general DM sequencing
175	- linkedin-algorithm: Organic content reach when pairing with outbound
176	- list-building: Multi-source lists; Sales Nav as one source
177	- multi-channel-outreach: Email/call steps on same prospects
178	- multi-thread-orchestration: ABM persona coordination
179