GTM Motions Selector

Gtm motions

by phuryn · MIT license · ★ 26,557 on GitHub · updated Sep 14

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning…

---
name: gtm-motions
description: "Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns."
---
# GTM Motions

## Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

## When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns

## The 7 GTM Motions

Overview

What you get

Scoring of all 7 motions for your product
Recommended motion stack (primary and secondary)
Tool recommendations for each motion
90-day execution plan with milestones
Resource and budget requirements
Success metrics and measurement framework

Manual install (npx, ZIP)

Claude Codenpx skills add phuryn/pm-skills --skill gtm-motions -g -a claude-code

Claude Code (degit)npx degit phuryn/pm-skills/pm-go-to-market/skills/gtm-motions#main ~/.claude/skills/gtm-motions

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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GTM Motions

Overview

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

When to Use

Selecting marketing channels for your product
Choosing between inbound vs outbound strategy
Building your GTM toolkit and tech stack
Evaluating PLG vs traditional sales motion
Planning cross-channel marketing campaigns

The 7 GTM Motions

1. Inbound Marketing

Attract customers through valuable content and thought leadership.

Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
Best For: B2B SaaS, technical products, long sales cycles
Strength: Builds brand authority and attracts high-intent prospects
Challenge: Requires consistent content creation; slower to show results

2. Outbound Sales

Proactively reach target prospects through direct engagement.

Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
Best For: Enterprise sales, high-value contracts, niche markets
Strength: Predictable pipeline generation; control over target selection
Challenge: Low response rates; resource-intensive; requires skilled sales team

3. Paid Digital Advertising

Reach target audiences through paid channels with precision targeting.

Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
Tactics: Search ads, display advertising, social ads, video advertising, retargeting
Best For: Products with clear target demographics, competitive keywords
Strength: Fast results; scalable; measurable ROI; precise targeting
Challenge: Can be expensive; requires continuous optimization; competitive

4. Community Marketing

Build engaged communities where customers help each other and spread the word.

Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
Tactics: Community forums, user groups, events, mentorship, ambassador programs
Best For: Developer products, communities of practice, loyal user bases
Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
Challenge: Requires active moderation; time to build critical mass

5. Partner Marketing

Leverage partner networks to co-market and reach new audiences.

Tools: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
Tactics: Partner integrations, co-marketing agreements, channel partnerships, resellers
Best For: Complementary products, platform ecosystems, expanding market reach
Strength: Access to established customer bases; shared costs; credibility
Challenge: Partner alignment; revenue sharing; dependency on partners

6. Account-Based Marketing (ABM)

Treat high-value accounts as individual markets with personalized campaigns.

Tools: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
Tactics: Personalized messaging, account-targeted content, coordinated sales/marketing
Best For: Enterprise deals, limited target accounts, high deal values
Strength: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
Challenge: Requires detailed account research; resource intensive; not scalable to SMB

7. Product-Led Growth (PLG)

Drive adoption through the product experience itself with minimal sales friction.

Tools: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
Tactics: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
Best For: Self-service products, SMB market, low ACV, viral potential
Strength: Low CAC; aligns product and growth; strong PMF signals; scalable
Challenge: Requires excellent product experience; lower price points; longer ROI

How It Works

Step 1: Understand Your Product

Define product characteristics:

Price point and ACV (contract value)
Sales cycle length
Buyer type and decision-making process
Product complexity and learning curve
Target market size and concentration

Step 2: Evaluate Market Conditions

Assess your market dynamics:

Competitive intensity of your keywords/channels
Target audience location and accessibility
Budget availability for paid channels
Your team size and capabilities
Timeline to revenue generation

Step 3: Score Each Motion

Rate fit for your product (1-10 scale):

Inbound: Content creation capability, brand building timeline
Outbound: Prospect list availability, sales team capacity
Paid: Budget flexibility, target audience clarity, conversion potential
Community: Existing communities, product network effects
Partners: Complementary products, channel availability
ABM: Deal size and account concentration
PLG: Product trial-ability, pricing flexibility

Step 4: Design Motion Stack

Select and prioritize 2-4 motions to execute:

Primary motion (highest potential for your business)
Secondary motions (complementary acquisition channels)
Motion sequencing (which to start first)
Resource allocation across channels

Step 5: Build Execution Plan

Create 90-day implementation roadmap:

Quick wins and early validation
Team and tool requirements
Success metrics for each motion
Optimization and scaling strategy
Budget and resource allocation

Input Format

Use $ARGUMENTS to pass:

Product description and positioning
Target customer profile and market
Price point and sales cycle
Team size and capabilities
Budget and timeline constraints
Existing channels or data

Output

A comprehensive GTM motions analysis including:

Scoring of all 7 motions for your product
Recommended motion stack (primary and secondary)
Tool recommendations for each motion
90-day execution plan with milestones
Resource and budget requirements
Success metrics and measurement framework
Competitive differentiation through motion choice

Framework

Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.

Tips

Most successful products use 2-4 complementary motions
Start with your strongest motion; add complexity gradually
Paid channels fund growth while organic channels build long-term value
Revisit motion mix quarterly as company scales
Combine inbound (brand) with outbound (sales) for B2B strength
Use PLG to reduce CAC; use paid to accelerate proven channels

1	---
2	name: gtm-motions
3	description: "Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns."
4	---
5	# GTM Motions
6
7	## Overview
8	Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.
9
10	## When to Use
11	- Selecting marketing channels for your product
12	- Choosing between inbound vs outbound strategy
13	- Building your GTM toolkit and tech stack
14	- Evaluating PLG vs traditional sales motion
15	- Planning cross-channel marketing campaigns
16
17	## The 7 GTM Motions
18
19	### 1. Inbound Marketing
20	Attract customers through valuable content and thought leadership.
21	- Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
22	- Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
23	- Best For: B2B SaaS, technical products, long sales cycles
24	- Strength: Builds brand authority and attracts high-intent prospects
25	- Challenge: Requires consistent content creation; slower to show results
26
27	### 2. Outbound Sales
28	Proactively reach target prospects through direct engagement.
29	- Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
30	- Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
31	- Best For: Enterprise sales, high-value contracts, niche markets
32	- Strength: Predictable pipeline generation; control over target selection
33	- Challenge: Low response rates; resource-intensive; requires skilled sales team
34
35	### 3. Paid Digital Advertising
36	Reach target audiences through paid channels with precision targeting.
37	- Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
38	- Tactics: Search ads, display advertising, social ads, video advertising, retargeting
39	- Best For: Products with clear target demographics, competitive keywords
40	- Strength: Fast results; scalable; measurable ROI; precise targeting
41	- Challenge: Can be expensive; requires continuous optimization; competitive
42
43	### 4. Community Marketing
44	Build engaged communities where customers help each other and spread the word.
45	- Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
46	- Tactics: Community forums, user groups, events, mentorship, ambassador programs
47	- Best For: Developer products, communities of practice, loyal user bases
48	- Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
49	- Challenge: Requires active moderation; time to build critical mass
50
51	### 5. Partner Marketing
52	Leverage partner networks to co-market and reach new audiences.
53	- Tools: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
54	- Tactics: Partner integrations, co-marketing agreements, channel partnerships, resellers
55	- Best For: Complementary products, platform ecosystems, expanding market reach
56	- Strength: Access to established customer bases; shared costs; credibility
57	- Challenge: Partner alignment; revenue sharing; dependency on partners
58
59	### 6. Account-Based Marketing (ABM)
60	Treat high-value accounts as individual markets with personalized campaigns.
61	- Tools: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
62	- Tactics: Personalized messaging, account-targeted content, coordinated sales/marketing
63	- Best For: Enterprise deals, limited target accounts, high deal values
64	- Strength: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
65	- Challenge: Requires detailed account research; resource intensive; not scalable to SMB
66
67	### 7. Product-Led Growth (PLG)
68	Drive adoption through the product experience itself with minimal sales friction.
69	- Tools: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
70	- Tactics: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
71	- Best For: Self-service products, SMB market, low ACV, viral potential
72	- Strength: Low CAC; aligns product and growth; strong PMF signals; scalable
73	- Challenge: Requires excellent product experience; lower price points; longer ROI
74
75	## How It Works
76
77	### Step 1: Understand Your Product
78	Define product characteristics:
79	- Price point and ACV (contract value)
80	- Sales cycle length
81	- Buyer type and decision-making process
82	- Product complexity and learning curve
83	- Target market size and concentration
84
85	### Step 2: Evaluate Market Conditions
86	Assess your market dynamics:
87	- Competitive intensity of your keywords/channels
88	- Target audience location and accessibility
89	- Budget availability for paid channels
90	- Your team size and capabilities
91	- Timeline to revenue generation
92
93	### Step 3: Score Each Motion
94	Rate fit for your product (1-10 scale):
95	- Inbound: Content creation capability, brand building timeline
96	- Outbound: Prospect list availability, sales team capacity
97	- Paid: Budget flexibility, target audience clarity, conversion potential
98	- Community: Existing communities, product network effects
99	- Partners: Complementary products, channel availability
100	- ABM: Deal size and account concentration
101	- PLG: Product trial-ability, pricing flexibility
102
103	### Step 4: Design Motion Stack
104	Select and prioritize 2-4 motions to execute:
105	- Primary motion (highest potential for your business)
106	- Secondary motions (complementary acquisition channels)
107	- Motion sequencing (which to start first)
108	- Resource allocation across channels
109
110	### Step 5: Build Execution Plan
111	Create 90-day implementation roadmap:
112	- Quick wins and early validation
113	- Team and tool requirements
114	- Success metrics for each motion
115	- Optimization and scaling strategy
116	- Budget and resource allocation
117
118	## Input Format
119	Use $ARGUMENTS to pass:
120	- Product description and positioning
121	- Target customer profile and market
122	- Price point and sales cycle
123	- Team size and capabilities
124	- Budget and timeline constraints
125	- Existing channels or data
126
127	## Output
128	A comprehensive GTM motions analysis including:
129	- Scoring of all 7 motions for your product
130	- Recommended motion stack (primary and secondary)
131	- Tool recommendations for each motion
132	- 90-day execution plan with milestones
133	- Resource and budget requirements
134	- Success metrics and measurement framework
135	- Competitive differentiation through motion choice
136
137	## Framework
138	Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.
139
140	## Tips
141	- Most successful products use 2-4 complementary motions
142	- Start with your strongest motion; add complexity gradually
143	- Paid channels fund growth while organic channels build long-term value
144	- Revisit motion mix quarterly as company scales
145	- Combine inbound (brand) with outbound (sales) for B2B strength
146	- Use PLG to reduce CAC; use paid to accelerate proven channels
147
148	---
149
150	### Further Reading
151
152	- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
153	- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
154	- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
155	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
156