GTM Visual Assets Designer

Graphic Design for GTM

by LeadMagic · MIT license · ★ 62 on GitHub

Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent templates. Use when creating visual content for GTM, designing social media graphics,…

---
name: graphic-design-gtm
description: >-
  Create GTM visual assets — social graphics, ad creatives, pitch deck design,
  one-pager layouts, email images, data visualization, and brand-consistent
  templates. Use when creating visual content for GTM, designing social media
  graphics, building ad creatives, or establishing visual identity for campaigns.
  Triggers on: "graphic design", "social graphics", "ad creative", "visual design",
  "banner design", "social image", "presentation design", "brand visuals", "data
  visualization", "infographic", or any visual asset creation request.
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: creative
  tags: [design, graphics, social-media, ads, brand]
  frameworks:

Overview

Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual

Manual install (npx, ZIP)

Claude Codenpx skills add LeadMagic/gtm-skills --skill graphic-design-gtm -g -a claude-code

Claude Code (degit)npx degit LeadMagic/gtm-skills/skills/creative/graphic-design-gtm#main ~/.claude/skills/graphic-design-gtm

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Graphic Design for GTM

Overview

Visuals do 80% of the work in GTM. A well-designed graphic stops the scroll, a poorly designed one is invisible. This skill covers GTM visual asset creation: social graphics, ad creatives, data visualization, and brand templates that maintain consistency across every touchpoint.

Authoritative Foundations

Robin Williams — The Non-Designer's Design Book — Apply contrast, repetition, alignment, and proximity (CRAP) to make GTM assets readable at a glance.
Edward Tufte — The Visual Display of Quantitative Information — Maximize data-ink and remove chartjunk so the key number is obvious.
Robert Cialdini — Influence — Influence principles — reciprocity, social proof, authority in copy.

When to Use

"Create a social media graphic"
"Design LinkedIn carousel slides"
"Build ad creative"
"Create an infographic"
"Design a data visualization"
"Set up brand templates"
"Make an email header image"

Step-by-Step Process

Phase 1: Asset Sizing Reference

Asset	Dimensions	Format	Max Size
LinkedIn post image	1200x627px	JPG/PNG	8MB
LinkedIn carousel slide	1080x1080px	PDF pages	100MB
LinkedIn video cover	1920x1080px	JPG	8MB
X/Twitter post image	1200x675px	JPG/PNG	5MB
X/Twitter header	1500x500px	JPG/PNG	5MB
Instagram post	1080x1080px	JPG/PNG	8MB
Instagram Story	1080x1920px	JPG/PNG	4MB
Facebook ad	1200x628px	JPG/PNG	30MB
LinkedIn ad	1200x627px	JPG/PNG	5MB
Blog featured image	1200x630px	JPG/PNG	1MB
Email header	600x200px	PNG	1MB
YouTube thumbnail	1280x720px	JPG	2MB

Phase 2: Design Principles for GTM

Hierarchy: most important element largest and highest contrast
White space: crowded graphics are skipped. Use 30%+ white space
Color: 2-3 brand colors. Social proof elements in accent color
Typography: max 2 fonts. Headlines bold, body regular. No type below 16px for social (mobile-first)
CTAs: high contrast, clear action, positioned at natural eye path

Phase 3: High-Performance Formats

Document carousels: PDF uploaded as carousel, slide-by-slide narrative — the top LinkedIn format for reach (~1.39x) and engagement (~6.6%) per Richard van der Blom's Algorithm Insights Report. See linkedin-algorithm.
Text + single image: the volume workhorse. Text-only works only when short and sharp (under ~600 characters), not as a reach maximizer.
Data visualization: single-number stat cards, before/after comparisons, trend line charts, bar charts (horizontal, labeled)
Quote graphics: pull quote from customer or article, clean background, attribution
Checklist/template previews: show the value, gate the full version

Phase 4: Brand Template System

Create templates for: social post (3 variants), carousel slide, ad creative (per platform), case study graphic, testimonial graphic, blog header, email header. Every template locked to brand colors, fonts, logo placement. Templates enable anyone on the team to produce on-brand assets.

Output Format

Design brief with asset type, dimensions, content, and brand rules. Or template system specification with brand guidelines.

Quality Check

Before delivering, verify:

All required sections are complete
Output matches the user's stated need
Named frameworks are cited for key recommendations
No vague claims — every recommendation has a specific action
Deliverable is ready for operational use, not just conceptual

Common Pitfalls

Wrong dimensions — a 1920x1080 graphic on LinkedIn stories is cropped. Always match platform-specific dimensions.
Text in images too small — 60%+ of social browsing is mobile. Minimum 16px type, ideally 24px+ for headlines.
Too much information — one graphic, one message. A graphic with 5 data points communicates zero.
No brand consistency — different colors, fonts, and styles across assets signals amateur. Templates enforce consistency.
Stock photography — generic stock photos reduce trust. Use product screenshots, team photos, or custom illustrations.

Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

Diagnostic Questions

What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

Cialdini Visual Persuasion: apply only the part that directly improves the requested deliverable.
Tufte Data Visualization: apply only the part that directly improves the requested deliverable.
Ann Handley — Everybody Writes: apply only the part that directly improves the requested deliverable.

Deliverable Standard

A strong output from this skill includes:

A crisp diagnosis of the current situation
A recommended path with tradeoffs, not a generic list
A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
A measurement plan with leading and lagging indicators
Risks and edge cases called out before execution

Adaptation Rules

For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

Execution Artifacts

references/framework-notes.md — Named frameworks and reference tables
templates/output-template.md — Deliverable shell for agent output
scripts/check-output.py — Lightweight deliverable validator

social-media-strategy: Content strategy and posting cadence
copywriting: Headline and body copy for graphics
design-system-gtm: Full brand design system
pitch-deck-builder: Presentation design

1	---
2	name: graphic-design-gtm
3	description: >-
4	Create GTM visual assets — social graphics, ad creatives, pitch deck design,
5	one-pager layouts, email images, data visualization, and brand-consistent
6	templates. Use when creating visual content for GTM, designing social media
7	graphics, building ad creatives, or establishing visual identity for campaigns.
8	Triggers on: "graphic design", "social graphics", "ad creative", "visual design",
9	"banner design", "social image", "presentation design", "brand visuals", "data
10	visualization", "infographic", or any visual asset creation request.
11	license: MIT
12	compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
13	metadata:
14	version: "1.0.0"
15	author: LeadMagic
16	category: creative
17	tags: [design, graphics, social-media, ads, brand]
18	frameworks:
19	- "Robin Williams — The Non-Designer's Design Book"
20	- "Edward Tufte — The Visual Display of Quantitative Information"
21	- "Robert Cialdini — Influence"
22	---
23
24	# Graphic Design for GTM
25
26	## Overview
27	Visuals do 80% of the work in GTM. A well-designed graphic stops the scroll,
28	a poorly designed one is invisible. This skill covers GTM visual asset
29	creation: social graphics, ad creatives, data visualization, and brand
30	templates that maintain consistency across every touchpoint.
31
32	## Authoritative Foundations
33	- Robin Williams — The Non-Designer's Design Book — Apply contrast, repetition, alignment, and proximity (CRAP) to make GTM assets readable at a glance.
34	- Edward Tufte — The Visual Display of Quantitative Information — Maximize data-ink and remove chartjunk so the key number is obvious.
35	- Robert Cialdini — Influence — Influence principles — reciprocity, social proof, authority in copy.
36
37	## When to Use
38	- "Create a social media graphic"
39	- "Design LinkedIn carousel slides"
40	- "Build ad creative"
41	- "Create an infographic"
42	- "Design a data visualization"
43	- "Set up brand templates"
44	- "Make an email header image"
45
46	## Step-by-Step Process
47	### Phase 1: Asset Sizing Reference
48	\| Asset \| Dimensions \| Format \| Max Size \|
49	\|---\|---\|---\|---\|
50	\| LinkedIn post image \| 1200x627px \| JPG/PNG \| 8MB \|
51	\| LinkedIn carousel slide \| 1080x1080px \| PDF pages \| 100MB \|
52	\| LinkedIn video cover \| 1920x1080px \| JPG \| 8MB \|
53	\| X/Twitter post image \| 1200x675px \| JPG/PNG \| 5MB \|
54	\| X/Twitter header \| 1500x500px \| JPG/PNG \| 5MB \|
55	\| Instagram post \| 1080x1080px \| JPG/PNG \| 8MB \|
56	\| Instagram Story \| 1080x1920px \| JPG/PNG \| 4MB \|
57	\| Facebook ad \| 1200x628px \| JPG/PNG \| 30MB \|
58	\| LinkedIn ad \| 1200x627px \| JPG/PNG \| 5MB \|
59	\| Blog featured image \| 1200x630px \| JPG/PNG \| 1MB \|
60	\| Email header \| 600x200px \| PNG \| 1MB \|
61	\| YouTube thumbnail \| 1280x720px \| JPG \| 2MB \|
62
63	### Phase 2: Design Principles for GTM
64	- Hierarchy: most important element largest and highest contrast
65	- White space: crowded graphics are skipped. Use 30%+ white space
66	- Color: 2-3 brand colors. Social proof elements in accent color
67	- Typography: max 2 fonts. Headlines bold, body regular. No type
68	below 16px for social (mobile-first)
69	- CTAs: high contrast, clear action, positioned at natural eye path
70
71	### Phase 3: High-Performance Formats
72	- Document carousels: PDF uploaded as carousel, slide-by-slide narrative —
73	the top LinkedIn format for reach (~1.39x) and engagement (~6.6%) per Richard
74	van der Blom's Algorithm Insights Report. See `linkedin-algorithm`.
75	- Text + single image: the volume workhorse. Text-only works only when
76	short and sharp (under ~600 characters), not as a reach maximizer.
77	- Data visualization: single-number stat cards, before/after comparisons,
78	trend line charts, bar charts (horizontal, labeled)
79	- Quote graphics: pull quote from customer or article, clean background,
80	attribution
81	- Checklist/template previews: show the value, gate the full version
82
83	### Phase 4: Brand Template System
84	Create templates for: social post (3 variants), carousel slide, ad creative
85	(per platform), case study graphic, testimonial graphic, blog header, email
86	header. Every template locked to brand colors, fonts, logo placement.
87	Templates enable anyone on the team to produce on-brand assets.
88
89	## Output Format
90	Design brief with asset type, dimensions, content, and brand rules. Or
91	template system specification with brand guidelines.
92
93
94	## Quality Check
95
96	Before delivering, verify:
97	- [ ] All required sections are complete
98	- [ ] Output matches the user's stated need
99	- [ ] Named frameworks are cited for key recommendations
100	- [ ] No vague claims — every recommendation has a specific action
101	- [ ] Deliverable is ready for operational use, not just conceptual
102
103	## Common Pitfalls
104	1. Wrong dimensions — a 1920x1080 graphic on LinkedIn stories is cropped.
105	Always match platform-specific dimensions.
106	2. Text in images too small — 60%+ of social browsing is mobile. Minimum
107	16px type, ideally 24px+ for headlines.
108	3. Too much information — one graphic, one message. A graphic with 5
109	data points communicates zero.
110	4. No brand consistency — different colors, fonts, and styles across
111	assets signals amateur. Templates enforce consistency.
112	5. Stock photography — generic stock photos reduce trust. Use product
113	screenshots, team photos, or custom illustrations.
114
115	## Implementation Depth
116
117	Use this section when the user asks for a finished asset, not a high-level explanation.
118
119	### Diagnostic Questions
120
121	1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
122	2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
123	3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
124	4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
125	5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?
126
127	### Framework Application
128
129	Map the recommendation explicitly to the named frameworks in this skill:
130
131	- Cialdini Visual Persuasion: apply only the part that directly improves the requested deliverable.
132	- Tufte Data Visualization: apply only the part that directly improves the requested deliverable.
133	- Ann Handley — Everybody Writes: apply only the part that directly improves the requested deliverable.
134
135	### Deliverable Standard
136
137	A strong output from this skill includes:
138
139	- A crisp diagnosis of the current situation
140	- A recommended path with tradeoffs, not a generic list
141	- A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
142	- A measurement plan with leading and lagging indicators
143	- Risks and edge cases called out before execution
144
145	### Adaptation Rules
146
147	- For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
148	- For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
149	- For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.
150
151
152	## Execution Artifacts
153
154	- `references/framework-notes.md` — Named frameworks and reference tables
155	- `templates/output-template.md` — Deliverable shell for agent output
156	- `scripts/check-output.py` — Lightweight deliverable validator
157
158	## Related Skills
159	- social-media-strategy: Content strategy and posting cadence
160	- copywriting: Headline and body copy for graphics
161	- design-system-gtm: Full brand design system
162	- pitch-deck-builder: Presentation design
163