Multi-Channel Campaign Planner

Content marketing

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats,"…

---
name: content-marketing
description: When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
metadata:
  version: 1.2.1
---

# Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Content types**: What you create (by purpose/theme)
- **Content formats**: How it's delivered (article, video, email, post)
- **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)

Overview

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

What you get

Content typesplan (what to create)
Format × channelmatrix (how and where)
Repurposingplan (one-to-many)
Funnelmapping (awareness/consideration/decision)
Content calendar(topics, keywords, deadlines, repurposing)

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill content-marketing -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/strategies/brand/content-marketing#main ~/.claude/skills/content-marketing

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md9.1 KB

Read SKILL.md here

kostja94/main1 file shown

SKILL.md9.1 KB

Browse every file on GitHub↗

SKILL.md

Show the full text150 lines

content-marketing/SKILL.md150 lines · 9.1 KB

PreviewCode

Outline

RawView on GitHub

Strategies: Content Marketing

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Content types: What you create (by purpose/theme)
Content formats: How it's delivered (article, video, email, post)
Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
Repurposing: One core content → multiple formats → multiple channels
Funnel mapping: Content by stage (awareness, consideration, decision)

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Goals: Traffic, conversions, brand, retention
Existing content: What already exists; audit gaps
Capacity: Resources, tools, cadence
Channels: Blog, email, social, video; which channels fit audience

Content Types (What You Create)

Type	Purpose	Funnel	Skills
How-to guides	Educate; informational intent	Awareness, Consideration	content-strategy, article-content, article-page-generator
Comparisons	"X vs Y"; commercial intent	Consideration	content-strategy, alternatives-page-generator
List posts	"Top 10," "Best X"	Consideration	content-strategy, article-content, article-page-generator
Case studies	Proof; customer success	Consideration, Decision	customer-stories-page-generator
Product updates	Feature launches, release notes	Decision, Retention	changelog-page-generator
News / Trending	Industry news, hot topics	Awareness	article-content, article-page-generator
Glossaries	Definitions; internal link hub	Awareness	glossary-page-generator
Tools / calculators	Linkable assets; engagement	Consideration	—
Funding / PR	Funding, acquisitions	Brand	article-content, article-page-generator
Onboarding	Welcome, first-use guidance	Retention	email-marketing
Campaign	Promotions, limited-time	Decision	email-marketing
Newsletter	Curated insights; nurture	Retention	email-marketing

Product Marketing Content

Type	Use	Format
QA answers	Internal reference or customer-facing; product questions	Docs, FAQ, KB
Use guide	How to use product; onboarding	Blog, docs, video
Maintenance guide	Care, upkeep, best practices	Docs, blog
Troubleshooting	Common issues, bugs, fixes	FAQ, docs, KB

Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.

Content Formats (How It's Delivered)

Format	Use	Skills
Pages	Homepage, about, features, pricing, landing	homepage-generator, about-page-generator, landing-page-generator
Articles	Blog posts, guides, listicles	article-content, article-page-generator, blog-page-generator
Email	EDM, newsletter, sequences	email-marketing
Social posts	X, LinkedIn, Reddit, TikTok	twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images
Video	Short-form, long-form, webinar	video-marketing
Infographics	Visual summaries	visual-content
Slides / PDF	Decks, whitepapers, eBooks	—
Podcast	Audio episodes	—

Content Repurposing Matrix

Principle: One core content → multiple formats → multiple channels. Maximize ROI.

Core Content	Formats	Channels
Case study	Article, video, infographic, slides	Blog, email, LinkedIn, YouTube, sales deck
How-to guide	Article, video, checklist, PDF	Blog, email, YouTube, docs
Product update	Article, email, post, video	Blog, email, X, LinkedIn, changelog
Industry insight	Article, podcast, post, newsletter	Blog, Spotify, X, email

Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.

Funnel Mapping

Stage	Content Focus	Channels
Awareness	Education, thought leadership, glossary, how-tos	Blog, SEO, social, PR
Consideration	Comparisons, case studies, demos, features	Blog, email, landing, social
Decision	Pricing, testimonials, product pages, case studies	Website, email, sales
Retention	Onboarding, newsletter, product updates, changelog	Email, in-app, blog

Article Orientations

Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.

Orientation	Examples	Primary Goal	SEO Priority
Funding / PR	Funding rounds, acquisitions, executive hires	Brand awareness, press, investor relations	Low — thin content, few search queries
Product updates	Feature launches, release notes, changelogs	User education, product adoption	Low–medium — internal announcements rarely rank
Guides / How-to	Tutorials, step-by-step, best practices	Education, lead nurture, authority	High — matches search intent
News / Trending	Industry news, hot topics, seasonal	Engagement, social shares, topical relevance	Medium — quick traffic spikes, short shelf life
Evergreen	Pillar guides, glossaries, comparisons	Long-term traffic, backlinks, authority	High — compounds over time

SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").

Evergreen vs Timely Mix

Mix	Ratio	Use
Evergreen	70–75%	Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months
Timely	25–30%	Seasonal, trending, news; quick spikes; link into evergreen pillars

Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.

See content-strategy for SEO topic clusters and pillar-cluster structure.

Content Calendar

Map content types to topics and keywords
Prioritize by opportunity (volume → intent → feasibility)
Schedule by capacity; include update schedule for existing content
Plan repurposing: which core pieces become formats for which channels
Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing

Output Format

Content types plan (what to create)
Format × channel matrix (how and where)
Repurposing plan (one-to-many)
Funnel mapping (awareness/consideration/decision)
Content calendar (topics, keywords, deadlines, repurposing)

content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
integrated-marketing: PESO model, channel mix; content as owned media
article-content: Article body creation; word count by type; writing frameworks
howto-section-generator: How-to step sections; guides vs FAQ
article-page-generator: Article page structure, orientations; blog content
email-marketing: Email content types (onboarding, campaign, newsletter)
twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
landing-page-generator: Landing page copy and structure
customer-stories-page-generator: Case study content
branding: Brand voice, storytelling; content consistency
translation: Translation workflow for multilingual content; glossary, style guide

1	---
2	name: content-marketing
3	description: When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
4	metadata:
5	version: 1.2.1
6	---
7
8	# Strategies: Content Marketing
9
10	Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Scope
15
16	- Content types: What you create (by purpose/theme)
17	- Content formats: How it's delivered (article, video, email, post)
18	- Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
19	- Repurposing: One core content → multiple formats → multiple channels
20	- Funnel mapping: Content by stage (awareness, consideration, decision)
21
22	## Initial Assessment
23
24	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
25
26	Identify:
27	1. Goals: Traffic, conversions, brand, retention
28	2. Existing content: What already exists; audit gaps
29	3. Capacity: Resources, tools, cadence
30	4. Channels: Blog, email, social, video; which channels fit audience
31
32	## Content Types (What You Create)
33
34	\| Type \| Purpose \| Funnel \| Skills \|
35	\|------\|---------\|--------\|--------\|
36	\| How-to guides \| Educate; informational intent \| Awareness, Consideration \| content-strategy, article-content, article-page-generator \|
37	\| Comparisons \| "X vs Y"; commercial intent \| Consideration \| content-strategy, alternatives-page-generator \|
38	\| List posts \| "Top 10," "Best X" \| Consideration \| content-strategy, article-content, article-page-generator \|
39	\| Case studies \| Proof; customer success \| Consideration, Decision \| customer-stories-page-generator \|
40	\| Product updates \| Feature launches, release notes \| Decision, Retention \| changelog-page-generator \|
41	\| News / Trending \| Industry news, hot topics \| Awareness \| article-content, article-page-generator \|
42	\| Glossaries \| Definitions; internal link hub \| Awareness \| glossary-page-generator \|
43	\| Tools / calculators \| Linkable assets; engagement \| Consideration \| — \|
44	\| Funding / PR \| Funding, acquisitions \| Brand \| article-content, article-page-generator \|
45	\| Onboarding \| Welcome, first-use guidance \| Retention \| email-marketing \|
46	\| Campaign \| Promotions, limited-time \| Decision \| email-marketing \|
47	\| Newsletter \| Curated insights; nurture \| Retention \| email-marketing \|
48
49	### Product Marketing Content
50
51	\| Type \| Use \| Format \|
52	\|------\|-----\|--------\|
53	\| QA answers \| Internal reference or customer-facing; product questions \| Docs, FAQ, KB \|
54	\| Use guide \| How to use product; onboarding \| Blog, docs, video \|
55	\| Maintenance guide \| Care, upkeep, best practices \| Docs, blog \|
56	\| Troubleshooting \| Common issues, bugs, fixes \| FAQ, docs, KB \|
57
58	Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
59
60	## Content Formats (How It's Delivered)
61
62	\| Format \| Use \| Skills \|
63	\|--------\|-----\|--------\|
64	\| Pages \| Homepage, about, features, pricing, landing \| homepage-generator, about-page-generator, landing-page-generator \|
65	\| Articles \| Blog posts, guides, listicles \| article-content, article-page-generator, blog-page-generator \|
66	\| Email \| EDM, newsletter, sequences \| email-marketing \|
67	\| Social posts \| X, LinkedIn, Reddit, TikTok \| twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images \|
68	\| Video \| Short-form, long-form, webinar \| video-marketing \|
69	\| Infographics \| Visual summaries \| visual-content \|
70	\| Slides / PDF \| Decks, whitepapers, eBooks \| — \|
71	\| Podcast \| Audio episodes \| — \|
72
73	## Content Repurposing Matrix
74
75	Principle: One core content → multiple formats → multiple channels. Maximize ROI.
76
77	\| Core Content \| Formats \| Channels \|
78	\|--------------\|---------\|----------\|
79	\| Case study \| Article, video, infographic, slides \| Blog, email, LinkedIn, YouTube, sales deck \|
80	\| How-to guide \| Article, video, checklist, PDF \| Blog, email, YouTube, docs \|
81	\| Product update \| Article, email, post, video \| Blog, email, X, LinkedIn, changelog \|
82	\| Industry insight \| Article, podcast, post, newsletter \| Blog, Spotify, X, email \|
83
84	Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
85
86	## Funnel Mapping
87
88	\| Stage \| Content Focus \| Channels \|
89	\|-------\|---------------\|----------\|
90	\| Awareness \| Education, thought leadership, glossary, how-tos \| Blog, SEO, social, PR \|
91	\| Consideration \| Comparisons, case studies, demos, features \| Blog, email, landing, social \|
92	\| Decision \| Pricing, testimonials, product pages, case studies \| Website, email, sales \|
93	\| Retention \| Onboarding, newsletter, product updates, changelog \| Email, in-app, blog \|
94
95	## Article Orientations
96
97	Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
98
99	\| Orientation \| Examples \| Primary Goal \| SEO Priority \|
100	\|-------------\|----------\|--------------\|--------------\|
101	\| Funding / PR \| Funding rounds, acquisitions, executive hires \| Brand awareness, press, investor relations \| Low — thin content, few search queries \|
102	\| Product updates \| Feature launches, release notes, changelogs \| User education, product adoption \| Low–medium — internal announcements rarely rank \|
103	\| Guides / How-to \| Tutorials, step-by-step, best practices \| Education, lead nurture, authority \| High — matches search intent \|
104	\| News / Trending \| Industry news, hot topics, seasonal \| Engagement, social shares, topical relevance \| Medium — quick traffic spikes, short shelf life \|
105	\| Evergreen \| Pillar guides, glossaries, comparisons \| Long-term traffic, backlinks, authority \| High — compounds over time \|
106
107	SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
108
109	## Evergreen vs Timely Mix
110
111	\| Mix \| Ratio \| Use \|
112	\|-----\|-------\|-----\|
113	\| Evergreen \| 70–75% \| Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months \|
114	\| Timely \| 25–30% \| Seasonal, trending, news; quick spikes; link into evergreen pillars \|
115
116	Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
117
118	See content-strategy for SEO topic clusters and pillar-cluster structure.
119
120	## Content Calendar
121
122	- Map content types to topics and keywords
123	- Prioritize by opportunity (volume → intent → feasibility)
124	- Schedule by capacity; include update schedule for existing content
125	- Plan repurposing: which core pieces become formats for which channels
126	- Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing
127
128	## Output Format
129
130	- Content types plan (what to create)
131	- Format × channel matrix (how and where)
132	- Repurposing plan (one-to-many)
133	- Funnel mapping (awareness/consideration/decision)
134	- Content calendar (topics, keywords, deadlines, repurposing)
135
136	## Related Skills
137
138	- content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
139	- integrated-marketing: PESO model, channel mix; content as owned media
140	- article-content: Article body creation; word count by type; writing frameworks
141	- howto-section-generator: How-to step sections; guides vs FAQ
142	- article-page-generator: Article page structure, orientations; blog content
143	- email-marketing: Email content types (onboarding, campaign, newsletter)
144	- twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
145	- visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
146	- landing-page-generator: Landing page copy and structure
147	- customer-stories-page-generator: Case study content
148	- branding: Brand voice, storytelling; content consistency
149	- translation: Translation workflow for multilingual content; glossary, style guide
150