Competitive Battlecard

Competitive battlecard

by phuryn · MIT license · ★ 26,557 on GitHub · updated Sep 14

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns.

---
name: competitive-battlecard
description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"
---

## Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

### Context

You are creating a competitive battlecard for **$ARGUMENTS**.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

### Instructions

1. **Research the competitor** (use web search):

Overview

Create a concise, sales-ready battlecard for use against a specific competitor.

Manual install (npx, ZIP)

Claude Codenpx skills add phuryn/pm-skills --skill competitive-battlecard -g -a claude-code

Claude Code (degit)npx degit phuryn/pm-skills/pm-go-to-market/skills/competitive-battlecard#main ~/.claude/skills/competitive-battlecard

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)

Create the battlecard with these sections:

Company Overview

Founded, HQ, funding/revenue (if public)
Target market and ICP
Positioning in one sentence

Quick Comparison

Capability	Us	Them	Winner
[Feature area 1]	[Our approach]	[Their approach]	[Us/Them/Tie]
[Feature area 2]	...	...	...
Pricing	...	...	...
Support	...	...	...

Where We Win

[Advantage 1]: [Proof point or customer quote]
[Advantage 2]: [Specific capability they lack]
[Advantage 3]: [Better approach with reasoning]

Where They Win

[Their strength 1]: [Our counter-positioning]
[Their strength 2]: [How we mitigate this gap]

Common Objections & Responses

Prospect Says	Respond With
"Competitor X has [feature]"	"[Our alternative approach and why it's better for them]"
"They're cheaper"	"[Value framing: total cost of ownership, ROI, hidden costs]"
"They're more established"	"[Our advantages: speed, innovation, focus, support]"

Landmines to Plant

Questions to ask the prospect that highlight competitor weaknesses:

"How important is [area where we excel] to your team?"
"Have you evaluated [specific capability they lack]?"

Win/Loss Patterns

We tend to win when: [pattern]
We tend to lose when: [pattern]
Key differentiator in competitive deals: [what tips the scale]

Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

1	---
2	name: competitive-battlecard
3	description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"
4	---
5
6	## Competitive Battlecard
7
8	Create a concise, sales-ready battlecard for use against a specific competitor.
9
10	### Context
11
12	You are creating a competitive battlecard for $ARGUMENTS.
13
14	Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
15
16	### Instructions
17
18	1. Research the competitor (use web search):
19	- Current product offerings and features
20	- Pricing tiers and model
21	- Target market and positioning
22	- Recent product launches or changes
23	- Known strengths and weaknesses
24	- Customer reviews and sentiment (G2, Capterra, Reddit)
25
26	2. Create the battlecard with these sections:
27
28	### Company Overview
29	- Founded, HQ, funding/revenue (if public)
30	- Target market and ICP
31	- Positioning in one sentence
32
33	### Quick Comparison
34
35	\| Capability \| Us \| Them \| Winner \|
36	\|---\|---\|---\|---\|
37	\| [Feature area 1] \| [Our approach] \| [Their approach] \| [Us/Them/Tie] \|
38	\| [Feature area 2] \| ... \| ... \| ... \|
39	\| Pricing \| ... \| ... \| ... \|
40	\| Support \| ... \| ... \| ... \|
41
42	### Where We Win
43	- [Advantage 1]: [Proof point or customer quote]
44	- [Advantage 2]: [Specific capability they lack]
45	- [Advantage 3]: [Better approach with reasoning]
46
47	### Where They Win
48	- [Their strength 1]: [Our counter-positioning]
49	- [Their strength 2]: [How we mitigate this gap]
50
51	### Common Objections & Responses
52
53	\| Prospect Says \| Respond With \|
54	\|---\|---\|
55	\| "Competitor X has [feature]" \| "[Our alternative approach and why it's better for them]" \|
56	\| "They're cheaper" \| "[Value framing: total cost of ownership, ROI, hidden costs]" \|
57	\| "They're more established" \| "[Our advantages: speed, innovation, focus, support]" \|
58
59	### Landmines to Plant
60	Questions to ask the prospect that highlight competitor weaknesses:
61	- "How important is [area where we excel] to your team?"
62	- "Have you evaluated [specific capability they lack]?"
63
64	### Win/Loss Patterns
65	- We tend to win when: [pattern]
66	- We tend to lose when: [pattern]
67	- Key differentiator in competitive deals: [what tips the scale]
68
69	3. Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
70
71	Save as markdown. Format for easy printing or sharing in Notion/Confluence.
72
73	---
74
75	### Further Reading
76
77	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
78