Anthropic Style Guide

Brand Guidelines

by anthropics · Apache-2.0 license · ★ 177,518 on GitHub · updated Sep 10

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

---
name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt
---

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Manual install (npx, ZIP)

Claude Codenpx skills add anthropics/skills --skill brand-guidelines -g -a claude-code

Claude Code (degit)npx degit anthropics/skills/skills/brand-guidelines#main ~/.claude/skills/brand-guidelines-anthropics

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

Dark: #141413 - Primary text and dark backgrounds
Light: #faf9f5 - Light backgrounds and text on dark
Mid Gray: #b0aea5 - Secondary elements
Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

Orange: #d97757 - Primary accent
Blue: #6a9bcc - Secondary accent
Green: #788c5d - Tertiary accent

Typography

Headings: Poppins (with Arial fallback)
Body Text: Lora (with Georgia fallback)
Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger)
Applies Lora font to body text
Automatically falls back to Arial/Georgia if custom fonts unavailable
Preserves readability across all systems

Text Styling

Headings (24pt+): Poppins font
Body text: Lora font
Smart color selection based on background
Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors
Cycles through orange, blue, and green accents
Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available
Provides automatic fallback to Arial (headings) and Georgia (body)
No font installation required - works with existing system fonts
For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching
Applied via python-pptx's RGBColor class
Maintains color fidelity across different systems

1	---
2	name: brand-guidelines
3	description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
4	license: Complete terms in LICENSE.txt
5	---
6
7	# Anthropic Brand Styling
8
9	## Overview
10
11	To access Anthropic's official brand identity and style resources, use this skill.
12
13	Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
14
15	## Brand Guidelines
16
17	### Colors
18
19	Main Colors:
20
21	- Dark: `#141413` - Primary text and dark backgrounds
22	- Light: `#faf9f5` - Light backgrounds and text on dark
23	- Mid Gray: `#b0aea5` - Secondary elements
24	- Light Gray: `#e8e6dc` - Subtle backgrounds
25
26	Accent Colors:
27
28	- Orange: `#d97757` - Primary accent
29	- Blue: `#6a9bcc` - Secondary accent
30	- Green: `#788c5d` - Tertiary accent
31
32	### Typography
33
34	- Headings: Poppins (with Arial fallback)
35	- Body Text: Lora (with Georgia fallback)
36	- Note: Fonts should be pre-installed in your environment for best results
37
38	## Features
39
40	### Smart Font Application
41
42	- Applies Poppins font to headings (24pt and larger)
43	- Applies Lora font to body text
44	- Automatically falls back to Arial/Georgia if custom fonts unavailable
45	- Preserves readability across all systems
46
47	### Text Styling
48
49	- Headings (24pt+): Poppins font
50	- Body text: Lora font
51	- Smart color selection based on background
52	- Preserves text hierarchy and formatting
53
54	### Shape and Accent Colors
55
56	- Non-text shapes use accent colors
57	- Cycles through orange, blue, and green accents
58	- Maintains visual interest while staying on-brand
59
60	## Technical Details
61
62	### Font Management
63
64	- Uses system-installed Poppins and Lora fonts when available
65	- Provides automatic fallback to Arial (headings) and Georgia (body)
66	- No font installation required - works with existing system fonts
67	- For best results, pre-install Poppins and Lora fonts in your environment
68
69	### Color Application
70
71	- Uses RGB color values for precise brand matching
72	- Applied via python-pptx's RGBColor class
73	- Maintains color fidelity across different systems
74