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Visual Content Creator

Visual content

by kostja94 · MIT license · ★ 1,006 on GitHub

Visual content cover

When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post…

---
name: visual-content
description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
metadata:
  version: 1.0.1
---

# Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **When to use images**: By content type and format
- **Specs by context**: Website vs social vs email
- **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube

Overview

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

What you get

  • Visual plan(what images for what content)
  • Specsby context (platform dimensions, format)
  • Repurposingmap (one visual → multiple outputs)
  • Referencesto platform skills and image-optimization
Manual install (npx, ZIP)
Claude Codenpx skills add kostja94/marketing-skills --skill visual-content -g -a claude-code
Claude Code (degit)npx degit kostja94/marketing-skills/skills/content/visual-content#main ~/.claude/skills/visual-content
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Outline
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Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • When to use images: By content type and format
  • Specs by context: Website vs social vs email
  • Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
  • Repurposing: One visual → multiple formats and channels
  • Visual-first planning: Content calendar with image planning

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Context: Article, social post, infographic, email, landing page
  2. Channels: Which platforms will use this visual
  3. Repurposing: Will this visual be adapted for other formats?

1. When to Use Images

Content Type Visual Need Notes
Article / Blog Hero image, in-article images, screenshots See image-optimization for web (alt, WebP, LCP)
Social post Single image, carousel, or link preview Platform-specific specs below
Infographic Primary format; data visualization Repurpose to social (cropped), blog (full)
Case study Customer photo, results chart, logo Repurpose to LinkedIn carousel, blog
Product update Screenshot, feature graphic Changelog, email, social
Email Header image, inline graphics Keep lightweight; many clients block images
Landing page Hero, trust badges, screenshots See hero-generator, image-optimization

2. Website vs Social vs Email

Context Priority Skill
Website Alt text, WebP, LCP, responsive, lazy loading image-optimization
Social posts Platform dimensions, aspect ratio, file size Platform skills (X, LinkedIn, Pinterest, etc.)
OG / Twitter Cards 1200×630, 1200×675 for link previews open-graph, twitter-cards
Email Inline-friendly; avoid heavy images; alt for blocked email-marketing

3. Platform Image Specs (Social)

Platform Post Image Stories / Reels Profile Notes
X (Twitter) 1200×675 (16:9), 800×800 — 400×400 See twitter-x-posts
LinkedIn 1200×627, 1200×1200; carousel up to 20 — 400×400 See linkedin-posts; vertical preferred on mobile
Pinterest 1000×1500 (2:3) — 165×165 Alt text ~25% more impressions; see pinterest-posts
Instagram 1080×1350 (4:5), 1080×1080 1080×1920 (9:16) 320×320 4:5 outperforms square on feed
Facebook 1200×630, 1080×1080 1080×1920 320×320
YouTube Thumbnail 1280×720 — 800×800

General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.

4. Visual Repurposing

Principle: One core visual → multiple crops/formats → multiple channels.

Core Visual Adaptations Channels
Infographic Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) Blog, LinkedIn, Instagram, X
Case study graphic Hero (blog), single slide (LinkedIn), story (Instagram) Blog, LinkedIn, Instagram
Product screenshot Hero (landing), post (X, LinkedIn), email header Website, social, email
Quote graphic Square (X, LinkedIn), 4:5 (Instagram) X, LinkedIn, Instagram

Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).

5. Visual-First Content Planning

  • Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
  • Batch by theme: Create visuals for a topic cluster or campaign together for consistency
  • Repurposing column: In calendar, note which core piece becomes which visual format for which channel
  • Asset library: Organize by campaign/theme; tag for reuse

6. Format-Specific Notes

Infographics
  • Dimensions: 800–1200px width; height varies by content
  • Export: PNG for web; PDF for download
  • Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
Social Post Images
  • Text overlay: Keep minimal; many platforms deprecate text-heavy images
  • Branding: Logo in corner; consistent with brand-visual-generator
  • Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices
Article / Blog Images
  • Hero: Often LCP candidate; optimize per image-optimization
  • In-article: Support narrative; alt text, captions per image-optimization
  • Screenshots: Annotate when helpful; keep file size low

Output Format

  • Visual plan (what images for what content)
  • Specs by context (platform dimensions, format)
  • Repurposing map (one visual → multiple outputs)
  • References to platform skills and image-optimization
Content & Strategy
  • content-marketing: Content types, formats, repurposing; visual content is part of content mix
  • content-strategy: SEO topic clusters; article visuals
  • copywriting: Copy pairs with visuals; headlines for image posts
Platform (Image Specs)
  • twitter-x-posts: X post image specs
  • linkedin-posts: LinkedIn image specs
  • pinterest-posts: Pinterest Pin dimensions, alt text
  • reddit-posts: Reddit image post context
Website & SEO
  • image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
  • open-graph, twitter-cards: Link preview images
  • hero-generator: Hero section visuals
Other
  • brand-visual-generator: Typography, colors, imagery tone; visual consistency
  • video-marketing: Video thumbnails; video as visual format
  • video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization
1---
2name: visual-content
3description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
4metadata:
5 version: 1.0.1
6---
7 
8# Content: Visual Content
9 
10Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.
11 
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13 
14## Scope
15 
16- **When to use images**: By content type and format
17- **Specs by context**: Website vs social vs email
18- **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
19- **Repurposing**: One visual → multiple formats and channels
20- **Visual-first planning**: Content calendar with image planning
21 
22## Initial Assessment
23 
24**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
25 
26Identify:
271. **Context**: Article, social post, infographic, email, landing page
282. **Channels**: Which platforms will use this visual
293. **Repurposing**: Will this visual be adapted for other formats?
30 
31---
32 
33## 1. When to Use Images
34 
35| Content Type | Visual Need | Notes |
36|--------------|-------------|-------|
37| **Article / Blog** | Hero image, in-article images, screenshots | See **image-optimization** for web (alt, WebP, LCP) |
38| **Social post** | Single image, carousel, or link preview | Platform-specific specs below |
39| **Infographic** | Primary format; data visualization | Repurpose to social (cropped), blog (full) |
40| **Case study** | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog |
41| **Product update** | Screenshot, feature graphic | Changelog, email, social |
42| **Email** | Header image, inline graphics | Keep lightweight; many clients block images |
43| **Landing page** | Hero, trust badges, screenshots | See **hero-generator**, **image-optimization** |
44 
45---
46 
47## 2. Website vs Social vs Email
48 
49| Context | Priority | Skill |
50|---------|----------|-------|
51| **Website** | Alt text, WebP, LCP, responsive, lazy loading | **image-optimization** |
52| **Social posts** | Platform dimensions, aspect ratio, file size | **Platform skills** (X, LinkedIn, Pinterest, etc.) |
53| **OG / Twitter Cards** | 1200×630, 1200×675 for link previews | **open-graph**, **twitter-cards** |
54| **Email** | Inline-friendly; avoid heavy images; alt for blocked | **email-marketing** |
55 
56---
57 
58## 3. Platform Image Specs (Social)
59 
60| Platform | Post Image | Stories / Reels | Profile | Notes |
61|----------|------------|-----------------|---------|-------|
62| **X (Twitter)** | 1200×675 (16:9), 800×800 | — | 400×400 | See **twitter-x-posts** |
63| **LinkedIn** | 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See **linkedin-posts**; vertical preferred on mobile |
64| **Pinterest** | 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see **pinterest-posts** |
65| **Instagram** | 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed |
66| **Facebook** | 1200×630, 1080×1080 | 1080×1920 | 320×320 | |
67| **YouTube** | Thumbnail 1280×720 | — | 800×800 | |
68 
69**General**: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.
70 
71---
72 
73## 4. Visual Repurposing
74 
75**Principle**: One core visual → multiple crops/formats → multiple channels.
76 
77| Core Visual | Adaptations | Channels |
78|-------------|-------------|----------|
79| **Infographic** | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X |
80| **Case study graphic** | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram |
81| **Product screenshot** | Hero (landing), post (X, LinkedIn), email header | Website, social, email |
82| **Quote graphic** | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram |
83 
84**Workflow**: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see **brand-visual-generator**).
85 
86---
87 
88## 5. Visual-First Content Planning
89 
90- **Plan images in content calendar**: Don't add visuals as afterthought; visuals drive engagement
91- **Batch by theme**: Create visuals for a topic cluster or campaign together for consistency
92- **Repurposing column**: In calendar, note which core piece becomes which visual format for which channel
93- **Asset library**: Organize by campaign/theme; tag for reuse
94 
95---
96 
97## 6. Format-Specific Notes
98 
99### Infographics
100 
101- **Dimensions**: 800–1200px width; height varies by content
102- **Export**: PNG for web; PDF for download
103- **Repurpose**: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram
104 
105### Social Post Images
106 
107- **Text overlay**: Keep minimal; many platforms deprecate text-heavy images
108- **Branding**: Logo in corner; consistent with **brand-visual-generator**
109- **Alt text**: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see **image-optimization** for alt best practices
110 
111### Article / Blog Images
112 
113- **Hero**: Often LCP candidate; optimize per **image-optimization**
114- **In-article**: Support narrative; alt text, captions per **image-optimization**
115- **Screenshots**: Annotate when helpful; keep file size low
116 
117---
118 
119## Output Format
120 
121- **Visual plan** (what images for what content)
122- **Specs** by context (platform dimensions, format)
123- **Repurposing** map (one visual → multiple outputs)
124- **References** to platform skills and image-optimization
125 
126## Related Skills
127 
128### Content & Strategy
129 
130- **content-marketing**: Content types, formats, repurposing; visual content is part of content mix
131- **content-strategy**: SEO topic clusters; article visuals
132- **copywriting**: Copy pairs with visuals; headlines for image posts
133 
134### Platform (Image Specs)
135 
136- **twitter-x-posts**: X post image specs
137- **linkedin-posts**: LinkedIn image specs
138- **pinterest-posts**: Pinterest Pin dimensions, alt text
139- **reddit-posts**: Reddit image post context
140 
141### Website & SEO
142 
143- **image-optimization**: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
144- **open-graph, twitter-cards**: Link preview images
145- **hero-generator**: Hero section visuals
146 
147### Other
148 
149- **brand-visual-generator**: Typography, colors, imagery tone; visual consistency
150- **video-marketing**: Video thumbnails; video as visual format
151- **video-optimization**: Video SEO; VideoObject; video sitemap; YouTube prioritization
152 
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License
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kostja94/marketing-skills ↗
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kostja94 · 106 listings
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