Brand Positioning Auditor

Positioning audit

by Ootto-AI · MIT license · ★ 139 on GitHub

Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social…

---
name: positioning-audit
description: >
  Audit a brand's social positioning from its profile, offer, customer proof, and competitor material.
  Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else",
  or "what should our social message be". NOT for inventing a new identity from intuition or writing a post;
  use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
user-invokable: true
argument-hint: "[profile, offer, proof, and competitor material]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: marketing
---

# Positioning Audit

Overview

A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation.

Manual install (npx, ZIP)

Claude Codenpx skills add Ootto-AI/claude-content-skills --skill positioning-audit -g -a claude-code

Claude Code (degit)npx degit Ootto-AI/claude-content-skills/skills/positioning-audit#main ~/.claude/skills/positioning-audit

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Positioning Audit

1. Assemble the evidence

Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase.

If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning.

2. Map the current message

For the brand and each competitor, record:

the audience named or implied
the promised outcome
the mechanism or category label
proof shown, if any
the next action requested
repeated phrases and empty category language

Quote the source next to each finding. Mark an item "unclear" rather than filling it in from industry assumptions.

3. Find the credible difference

Compare the maps. Look for one of three things: a proof point competitors do not show, a specific audience they ignore, or a mechanism the brand can honestly explain. Do not treat silence in a small sample as market-wide white space.

Write one positioning sentence in this shape: For [specific audience] who need [job], [brand] helps them get [outcome] through [mechanism], with [proof]. Flag any missing proof in brackets.

4. Stress-test it on the profile

Test the sentence against four questions:

Could a competitor say this unchanged?
Is every noun understandable to the target audience?
Is the outcome backed by a supplied fact or approved quote?
Does the requested next action make sense after reading it once?

Return the smallest profile changes: name field, bio promise, proof, pinned-content role, and link CTA. Keep the current message when evidence does not justify a rewrite.

Hard rules

Do not invent customer outcomes, category leadership, demographics, or proof.
Do not copy competitor wording; map the technique, then use the brand's own language.
Do not call an unobserved gap "white space".
Separate facts about the current profile from proposed language.
A public customer quote needs approval before use.

Failure modes

Symptom	Cause	Fix
The position sounds generic	it names a broad category, not a job and proof	narrow the audience or bring in real proof
The claim is stronger than the evidence	the desired outcome replaced the observed one	bracket the claim and collect validation
Every competitor sounds the same	only bios were compared	add posts, customer proof, and actual offers
The bio improves but conversion does not	the next action is unclear	audit the link destination and pinned content

Where it sits

social-listening finds demand language → audience-personas groups it → positioning-audit chooses the credible message → profile-conversion-audit tests the profile → campaign-brief carries the position into a campaign.

1	---
2	name: positioning-audit
3	description: >
4	Audit a brand's social positioning from its profile, offer, customer proof, and competitor material.
5	Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else",
6	or "what should our social message be". NOT for inventing a new identity from intuition or writing a post;
7	use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
8	user-invokable: true
9	argument-hint: "[profile, offer, proof, and competitor material]"
10	license: MIT
11	metadata:
12	author: Ootto
13	version: "1.0.0"
14	category: marketing
15	---
16
17	# Positioning Audit
18
19	A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation.
20
21	## 1. Assemble the evidence
22
23	Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase.
24
25	If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning.
26
27	## 2. Map the current message
28
29	For the brand and each competitor, record:
30
31	- the audience named or implied
32	- the promised outcome
33	- the mechanism or category label
34	- proof shown, if any
35	- the next action requested
36	- repeated phrases and empty category language
37
38	Quote the source next to each finding. Mark an item "unclear" rather than filling it in from industry assumptions.
39
40	## 3. Find the credible difference
41
42	Compare the maps. Look for one of three things: a proof point competitors do not show, a specific audience they ignore, or a mechanism the brand can honestly explain. Do not treat silence in a small sample as market-wide white space.
43
44	Write one positioning sentence in this shape: For [specific audience] who need [job], [brand] helps them get [outcome] through [mechanism], with [proof]. Flag any missing proof in brackets.
45
46	## 4. Stress-test it on the profile
47
48	Test the sentence against four questions:
49
50	1. Could a competitor say this unchanged?
51	2. Is every noun understandable to the target audience?
52	3. Is the outcome backed by a supplied fact or approved quote?
53	4. Does the requested next action make sense after reading it once?
54
55	Return the smallest profile changes: name field, bio promise, proof, pinned-content role, and link CTA. Keep the current message when evidence does not justify a rewrite.
56
57	## Hard rules
58
59	- Do not invent customer outcomes, category leadership, demographics, or proof.
60	- Do not copy competitor wording; map the technique, then use the brand's own language.
61	- Do not call an unobserved gap "white space".
62	- Separate facts about the current profile from proposed language.
63	- A public customer quote needs approval before use.
64
65	## Failure modes
66
67	\| Symptom \| Cause \| Fix \|
68	\|---\|---\|---\|
69	\| The position sounds generic \| it names a broad category, not a job and proof \| narrow the audience or bring in real proof \|
70	\| The claim is stronger than the evidence \| the desired outcome replaced the observed one \| bracket the claim and collect validation \|
71	\| Every competitor sounds the same \| only bios were compared \| add posts, customer proof, and actual offers \|
72	\| The bio improves but conversion does not \| the next action is unclear \| audit the link destination and pinned content \|
73
74	## Where it sits
75
76	`social-listening` finds demand language → `audience-personas` groups it → positioning-audit chooses the credible message → `profile-conversion-audit` tests the profile → `campaign-brief` carries the position into a campaign.
77