Persuasion Asset Curator
Persuasion Assets & Psychological Triggers
Your website should be a "proof magnet." Identify, acquire, and display persuasive assets.
# Persuasion Assets & Psychological Triggers Your website should be a "proof magnet." Identify, acquire, and display persuasive assets. ## Persuasion Assets Audit ### Credentials & Authority - [ ] Industry awards - [ ] Certifications - [ ] Media mentions (logo bar) - [ ] Speaking engagements - [ ] Published books/research - [ ] Years in business - [ ] Number of customers/users - [ ] Team credentials/bios - [ ] Patents or proprietary technology ### Social Proof
Overview
Your website should be a "proof magnet." Identify, acquire, and display persuasive assets.
Manual install (npx, ZIP)
Claude Code
npx skills add wondelai/skills --skill persuasion-assets-psychological-triggers -g -a claude-codeClaude.ai / desktop
Codex, Cursor, other agents
Connects with Agent Alley MCP · agentalley.io/mcp
Files included
PERSUASION.md3.8 KB
Read PERSUASION.md here
wondelai/
PERSUASION.md
Show the full text159 lines
Persuasion Assets & Psychological Triggers
Your website should be a "proof magnet." Identify, acquire, and display persuasive assets.
Persuasion Assets Audit
Credentials & Authority
- Industry awards
- Certifications
- Media mentions (logo bar)
- Speaking engagements
- Published books/research
- Years in business
- Number of customers/users
- Team credentials/bios
- Patents or proprietary technology
Social Proof
- Customer testimonials (with photos, names, results)
- Video testimonials
- Case studies (problem → solution → results)
- Client logos
- User-generated content
- Review aggregator scores (G2, Trustpilot, etc.)
- Social media followers/engagement
- Community size
Risk Reversal
- Money-back guarantee
- Free trial
- Free samples/demos
- Satisfaction guarantee
- Performance guarantee
- Easy cancellation
- No credit card required
Data & Specificity
- Specific results achieved
- ROI calculations
- Before/after comparisons
- Time-to-value metrics
- Industry benchmarks
- Research/survey data
Process & Methodology
- Named methodology/system
- Step-by-step process visualization
- Behind-the-scenes transparency
- Quality control standards
- Security/privacy certifications
Asset Acquisition Wishlist
If you don't have an asset, plan to acquire it:
| Missing Asset | How to Acquire | Priority |
|---|---|---|
| Customer testimonials | Email recent buyers | High |
| Case studies | Interview 3 success stories | High |
| Industry awards | Apply to relevant awards | Medium |
| Media mentions | PR outreach | Medium |
Psychological Triggers
Scarcity (Use Ethically)
- Limited time offers (genuine deadlines)
- Limited quantity
- Exclusive access
- Seasonal availability
Warning: Fake scarcity destroys trust. Only use real limitations.
Social Proof
- "Join 50,000+ marketers"
- Real-time activity ("John from NYC just signed up")
- Testimonials at decision points
- Expert endorsements
Authority
- Expert positioning
- Media logos
- Certifications visible
- Specific credentials
Reciprocity
- Free valuable content upfront
- Free tools/calculators
- Generous trial periods
- Helpful support
Commitment/Consistency
- Micro-commitments (email before credit card)
- Progress indicators
- "You're almost there" messaging
- Previous choices displayed
Loss Aversion
- Cost of inaction
- "What you're missing"
- Comparison with competitors' customers
- Before/after contrast
The "Proof Sandwich"
Structure for maximum persuasion:
- Claim: Make a bold, specific promise
- Proof: Immediately support with evidence
- Reinforcement: Add secondary proof
Example: "We increase conversion rates by an average of 47%" (claim) "Here's how we did it for Company X..." (proof) "And here's what their CEO says about working with us..." (reinforcement)
Placement Principles
Above the fold
- Main value proposition
- Primary social proof (logo bar, rating)
- Clear CTA
Throughout the page
- Testimonials at objection points
- Data supporting each claim
- Visual proof (screenshots, photos)
Decision points
- Guarantees near payment
- Trust badges near forms
- Testimonials near CTAs
Bottom of page
- Comprehensive FAQ
- Trust indicators
- Alternative contact options
Asset Display Best Practices
Logo bars
- 5-7 recognizable logos
- Similar visual treatment
- Relevant to target audience
Testimonials
- Photo + Name + Company + Title
- Specific results > vague praise
- Match testimonial to objection
Statistics
- Round numbers seem less credible
- "47,832 customers" > "About 50,000"
- Source your data
Guarantees
- Make them prominent, not hidden
- Explain what happens if claimed
- Reduce perceived risk of claiming
| 1 | # Persuasion Assets & Psychological Triggers |
| 2 | |
| 3 | Your website should be a "proof magnet." Identify, acquire, and display persuasive assets. |
| 4 | |
| 5 | ## Persuasion Assets Audit |
| 6 | |
| 7 | ### Credentials & Authority |
| 8 | [ ] Industry awards |
| 9 | [ ] Certifications |
| 10 | [ ] Media mentions (logo bar) |
| 11 | [ ] Speaking engagements |
| 12 | [ ] Published books/research |
| 13 | [ ] Years in business |
| 14 | [ ] Number of customers/users |
| 15 | [ ] Team credentials/bios |
| 16 | [ ] Patents or proprietary technology |
| 17 | |
| 18 | ### Social Proof |
| 19 | [ ] Customer testimonials (with photos, names, results) |
| 20 | [ ] Video testimonials |
| 21 | [ ] Case studies (problem → solution → results) |
| 22 | [ ] Client logos |
| 23 | [ ] User-generated content |
| 24 | [ ] Review aggregator scores (G2, Trustpilot, etc.) |
| 25 | [ ] Social media followers/engagement |
| 26 | [ ] Community size |
| 27 | |
| 28 | ### Risk Reversal |
| 29 | [ ] Money-back guarantee |
| 30 | [ ] Free trial |
| 31 | [ ] Free samples/demos |
| 32 | [ ] Satisfaction guarantee |
| 33 | [ ] Performance guarantee |
| 34 | [ ] Easy cancellation |
| 35 | [ ] No credit card required |
| 36 | |
| 37 | ### Data & Specificity |
| 38 | [ ] Specific results achieved |
| 39 | [ ] ROI calculations |
| 40 | [ ] Before/after comparisons |
| 41 | [ ] Time-to-value metrics |
| 42 | [ ] Industry benchmarks |
| 43 | [ ] Research/survey data |
| 44 | |
| 45 | ### Process & Methodology |
| 46 | [ ] Named methodology/system |
| 47 | [ ] Step-by-step process visualization |
| 48 | [ ] Behind-the-scenes transparency |
| 49 | [ ] Quality control standards |
| 50 | [ ] Security/privacy certifications |
| 51 | |
| 52 | ## Asset Acquisition Wishlist |
| 53 | |
| 54 | If you don't have an asset, plan to acquire it: |
| 55 | |
| 56 | | Missing Asset | How to Acquire | Priority | |
| 57 | |---------------|----------------|----------| |
| 58 | | Customer testimonials | Email recent buyers | High | |
| 59 | | Case studies | Interview 3 success stories | High | |
| 60 | | Industry awards | Apply to relevant awards | Medium | |
| 61 | | Media mentions | PR outreach | Medium | |
| 62 | |
| 63 | ## Psychological Triggers |
| 64 | |
| 65 | ### Scarcity (Use Ethically) |
| 66 | Limited time offers (genuine deadlines) |
| 67 | Limited quantity |
| 68 | Exclusive access |
| 69 | Seasonal availability |
| 70 | |
| 71 | **Warning**: Fake scarcity destroys trust. Only use real limitations. |
| 72 | |
| 73 | ### Social Proof |
| 74 | "Join 50,000+ marketers" |
| 75 | Real-time activity ("John from NYC just signed up") |
| 76 | Testimonials at decision points |
| 77 | Expert endorsements |
| 78 | |
| 79 | ### Authority |
| 80 | Expert positioning |
| 81 | Media logos |
| 82 | Certifications visible |
| 83 | Specific credentials |
| 84 | |
| 85 | ### Reciprocity |
| 86 | Free valuable content upfront |
| 87 | Free tools/calculators |
| 88 | Generous trial periods |
| 89 | Helpful support |
| 90 | |
| 91 | ### Commitment/Consistency |
| 92 | Micro-commitments (email before credit card) |
| 93 | Progress indicators |
| 94 | "You're almost there" messaging |
| 95 | Previous choices displayed |
| 96 | |
| 97 | ### Loss Aversion |
| 98 | Cost of inaction |
| 99 | "What you're missing" |
| 100 | Comparison with competitors' customers |
| 101 | Before/after contrast |
| 102 | |
| 103 | ## The "Proof Sandwich" |
| 104 | |
| 105 | Structure for maximum persuasion: |
| 106 | |
| 107 | **Claim**: Make a bold, specific promise |
| 108 | **Proof**: Immediately support with evidence |
| 109 | **Reinforcement**: Add secondary proof |
| 110 | |
| 111 | Example: |
| 112 | "We increase conversion rates by an average of 47%" (claim) |
| 113 | "Here's how we did it for Company X..." (proof) |
| 114 | "And here's what their CEO says about working with us..." (reinforcement) |
| 115 | |
| 116 | ## Placement Principles |
| 117 | |
| 118 | ### Above the fold |
| 119 | Main value proposition |
| 120 | Primary social proof (logo bar, rating) |
| 121 | Clear CTA |
| 122 | |
| 123 | ### Throughout the page |
| 124 | Testimonials at objection points |
| 125 | Data supporting each claim |
| 126 | Visual proof (screenshots, photos) |
| 127 | |
| 128 | ### Decision points |
| 129 | Guarantees near payment |
| 130 | Trust badges near forms |
| 131 | Testimonials near CTAs |
| 132 | |
| 133 | ### Bottom of page |
| 134 | Comprehensive FAQ |
| 135 | Trust indicators |
| 136 | Alternative contact options |
| 137 | |
| 138 | ## Asset Display Best Practices |
| 139 | |
| 140 | ### Logo bars |
| 141 | 5-7 recognizable logos |
| 142 | Similar visual treatment |
| 143 | Relevant to target audience |
| 144 | |
| 145 | ### Testimonials |
| 146 | Photo + Name + Company + Title |
| 147 | Specific results > vague praise |
| 148 | Match testimonial to objection |
| 149 | |
| 150 | ### Statistics |
| 151 | Round numbers seem less credible |
| 152 | "47,832 customers" > "About 50,000" |
| 153 | Source your data |
| 154 | |
| 155 | ### Guarantees |
| 156 | Make them prominent, not hidden |
| 157 | Explain what happens if claimed |
| 158 | Reduce perceived risk of claiming |
| 159 |
Details
- Updated
- Sep 10, 2026
- License
- MIT
- Stars on the repo
- ★ 2,235
- Checked
- Source
- wondelai/skills ↗
- Creator
- wondelai · 319 listings
Similar skills
See all →
Skill360 Feedback Survey
mohitagw15856/pm-claude-skills · by mohitagw15856Design a 360-degree feedback survey or write a structured 360 feedback report. Use when asked to build a 360 feedback process, write 360 feedback for a colleague, design a feedback survey, or produce a feedback report. Produces either a complete survey instrument with rating scales and open-ended questions, or a structured narrative feedback report with themes, strengths, and development areas.★ 1.4k GitHub stars
SkillExpert Knowledge Extractor
inhouseseo/superseo-skills · by inhouseseoUse when extracting first-party expertise from a subject-matter expert before writing content. Produces a knowledge document of contrarian takes, specific examples, and surprising outcomes that AI can't fabricate.★ 353 GitHub stars
SkillCreator Persona Researcher
TheMattBerman/scrollclaw · by TheMattBermanStart of the UGC pipeline for persona research, creator profiles, format selection, and scriptwriting. Use when the user is clearly asking for messaging work rather than broad full-pipeline orchestration.★ 71 GitHub stars
SkillQuestionnaire Generator
mattpocock/skills · by mattpocockTell us who you need answers from and what you're missing; get back a clean form you send them to fill in.★ 267k GitHub stars
SkillIntent Interview Assistant
addyosmani/agent-skills · by addyosmaniExtracts what the user actually wants instead of what they think they should want. Achieves this through one-question-at-a-time interview until ~95% confidence about the underlying intent. Use when an ask is underspecified ("build me X" without "for whom" or "why now"), when the user explicitly invokes ("interview me", "grill me", "are we sure?", "stress-test my thinking"), or when you catch yourself silently filling in ambiguous requirements before any plan, spec, or code exists.★ 98.7k GitHub stars
SkillBehavioral Science for Marketing
coreyhaines31/marketingskills · by coreyhaines31When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.★ 51.1k GitHub starsMore from wondelai
SkillSoftware Design Philosophy
wondelai/skills · by wondelaiManage software complexity through deep modules, information hiding, and strategic programming. Use when the user mentions "module design", "API too complex", "shallow class", "complexity budget", "strategic vs tactical", "deep module", "information leakage", "pass-through method", "this code is over-engineered", or "simplify this design". Also trigger when reviewing an interface for simplicity, evaluating whether an abstraction is pulling its weight, deciding whether a comment is worth writing, or choosing between general-purpose and special-purpose approaches. Covers deep vs shallow modules, red flags for complexity, and comments as design documentation. For code quality, see clean-code. For architecture boundaries, see clean-architecture.★ 2.2k GitHub stars
SkillActionable Metrics Guidewondelai/skills · by wondelaiMetrics are the language of validated learning. The wrong metrics create the illusion of progress while the startup drifts toward failure.…★ 2.2k GitHub stars
SkillAdvertising Mediawondelai/skills · by wondelaiAdvertising media is the vehicle that carries your message to your target market. Choosing the right media is not about what is trendy — it…★ 2.2k GitHub stars
SkillAffordance Designwondelai/skills · by wondelaiAn affordance is a relationship between an object and a person that determines how the object could possibly be used. A chair affords…★ 2.2k GitHub stars
SkillLean UX in Agile Teamswondelai/skills · by wondelaiLean UX was designed to work inside Agile development teams, not alongside them. The central mechanism is dual-track agile, where a…★ 2.2k GitHub stars
SkillAMP Framework Practitionerwondelai/skills · by wondelaiThis reference translates the AMP framework from theory into practice across six domains: product gamification, team management,…★ 2.2k GitHub stars