SEO Content Audit
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Frontmatter: no frontmatter — costs points on criterion B3.
| 1 | # SEO Content AuditA5 — No allowed-tools declared — no way to tell what this skill may touchB3 — Frontmatter: no frontmatter |
| 2 | |
| 3 | ## Skill Purpose |
| 4 | Perform a comprehensive SEO audit of a webpage or website, covering on-page SEO, content quality (E-E-A-T), keyword analysis, technical SEO, and content strategy. This skill combines automated analysis via `scripts/analyze_page.py` with expert-level manual review to produce an actionable SEO audit document. |
| 5 | |
| 6 | ## When to Use |
| 7 | - User provides a URL and asks for SEO analysis, audit, or recommendations |
| 8 | - User wants to improve organic search rankings and traffic |
| 9 | - User asks about on-page SEO, meta tags, content quality, or technical SEO |
| 10 | - User wants a content gap analysis or content strategy recommendations |
| 11 | - Triggered by `/market seo <url>` or `/market seo` |
| 12 | |
| 13 | ## How to Execute |
| 14 | |
| 15 | ### Step 1: Run Automated Analysis |
| 16 | Use the Python analysis script to gather baseline data: |
| 17 | |
| 18 | ```bash |
| 19 | python3 scripts/analyze_page.py <url> |
| 20 | ``` |
| 21 | |
| 22 | This script extracts: |
| 23 | - Title tag and meta description |
| 24 | - Open Graph tags |
| 25 | - Heading hierarchy (H1-H6) |
| 26 | - Links (internal and external) |
| 27 | - Images and alt text status |
| 28 | - Forms and CTAs |
| 29 | - Schema/structured data |
| 30 | - Social links |
| 31 | - Tracking scripts |
| 32 | - Viewport meta tag (mobile-friendliness indicator) |
| 33 | - Canonical tag |
| 34 | - Robots meta directives |
| 35 | |
| 36 | Capture the JSON output and use it as the foundation for the manual analysis. |
| 37 | |
| 38 | ### Step 2: On-Page SEO Checklist |
| 39 | Evaluate each element and score it as Pass, Needs Work, or Fail. |
| 40 | |
| 41 | #### Title Tag |
| 42 | | Criteria | Best Practice | Check | |
| 43 | |---|---|---| |
| 44 | | Exists | Every page must have a unique title tag | Pass/Fail | |
| 45 | | Length | 50-60 characters (displays fully in SERPs) | Pass/Needs Work/Fail | |
| 46 | | Primary keyword | Contains the primary target keyword | Pass/Needs Work/Fail | |
| 47 | | Keyword position | Primary keyword appears near the beginning | Pass/Needs Work/Fail | |
| 48 | | Brand name | Includes brand name (typically at the end, separated by pipe or dash) | Pass/Needs Work/Fail | |
| 49 | | Uniqueness | Different from other pages on the site | Pass/Fail | |
| 50 | | Compelling | Would a searcher want to click this? | Pass/Needs Work/Fail | |
| 51 | |
| 52 | **Common title tag mistakes:** |
| 53 | - Too long (truncated in search results) |
| 54 | - Missing primary keyword |
| 55 | - Keyword stuffing ("Best SEO Tool | Top SEO Tool | SEO Software | SEO Platform") |
| 56 | - Using the same title across multiple pages |
| 57 | - Generic titles ("Home", "Welcome", "Page 1") |
| 58 | - Missing brand name |
| 59 | |
| 60 | #### Meta Description |
| 61 | | Criteria | Best Practice | Check | |
| 62 | |---|---|---| |
| 63 | | Exists | Every page should have a meta description | Pass/Fail | |
| 64 | | Length | 150-160 characters | Pass/Needs Work/Fail | |
| 65 | | Primary keyword | Naturally includes the target keyword | Pass/Needs Work/Fail | |
| 66 | | Call to action | Includes a reason to click | Pass/Needs Work/Fail | |
| 67 | | Unique | Different from other pages | Pass/Fail | |
| 68 | | Compelling | Acts as ad copy for the search result | Pass/Needs Work/Fail | |
| 69 | |
| 70 | #### Heading Hierarchy (H1-H6) |
| 71 | | Criteria | Best Practice | Check | |
| 72 | |---|---|---| |
| 73 | | H1 exists | Exactly one H1 per page | Pass/Fail | |
| 74 | | H1 contains keyword | Primary keyword in the H1 | Pass/Needs Work/Fail | |
| 75 | | H1 differs from title | H1 and title tag are different (but related) | Pass/Needs Work/Fail | |
| 76 | | Logical hierarchy | H2 under H1, H3 under H2 (no skipping levels) | Pass/Needs Work/Fail | |
| 77 | | Descriptive subheadings | H2s and H3s describe content sections clearly | Pass/Needs Work/Fail | |
| 78 | | Keywords in subheadings | Secondary keywords appear naturally in H2s/H3s | Pass/Needs Work/Fail | |
| 79 | | Not overused | Headers used for structure, not styling | Pass/Needs Work/Fail | |
| 80 | |
| 81 | #### Image Optimization |
| 82 | | Criteria | Best Practice | Check | |
| 83 | |---|---|---| |
| 84 | | Alt text | Every image has descriptive alt text | Pass/Needs Work/Fail | |
| 85 | | Alt text quality | Alt text describes the image and includes keywords naturally | Pass/Needs Work/Fail | |
| 86 | | File names | Descriptive filenames (not IMG_001.jpg) | Pass/Needs Work/Fail | |
| 87 | | File size | Images optimized for web (WebP preferred, compressed) | Pass/Needs Work/Fail | |
| 88 | | Lazy loading | Below-fold images use lazy loading | Pass/Needs Work/Fail | |
| 89 | | Responsive images | Uses srcset or picture element for different sizes | Pass/Needs Work/Fail | |
| 90 | | Decorative images | Decorative images have empty alt="" (not missing alt) | Pass/Needs Work/Fail | |
| 91 | |
| 92 | #### Internal Linking |
| 93 | | Criteria | Best Practice | Check | |
| 94 | |---|---|---| |
| 95 | | Internal links present | Page links to other relevant pages on the site | Pass/Needs Work/Fail | |
| 96 | | Anchor text | Internal link anchor text is descriptive (not "click here") | Pass/Needs Work/Fail | |
| 97 | | Deep linking | Links go to specific pages, not just homepage | Pass/Needs Work/Fail | |
| 98 | | Relevant context | Links are contextually relevant to surrounding content | Pass/Needs Work/Fail | |
| 99 | | Reasonable count | 3-10 internal links per 1,000 words of content | Pass/Needs Work/Fail | |
| 100 | | Broken links | No broken internal links (404s) | Pass/Fail | |
| 101 | |
| 102 | #### URL Structure |
| 103 | | Criteria | Best Practice | Check | |
| 104 | |---|---|---| |
| 105 | | Readable | URL is human-readable and descriptive | Pass/Needs Work/Fail | |
| 106 | | Keywords | URL contains relevant keywords | Pass/Needs Work/Fail | |
| 107 | | Length | Under 75 characters (ideally under 60) | Pass/Needs Work/Fail | |
| 108 | | Hyphens | Words separated by hyphens (not underscores) | Pass/Fail | |
| 109 | | Lowercase | All lowercase characters | Pass/Fail | |
| 110 | | No parameters | Clean URLs without unnecessary query parameters | Pass/Needs Work/Fail | |
| 111 | | Trailing slashes | Consistent use (either always or never) | Pass/Needs Work/Fail | |
| 112 | |
| 113 | ### Step 3: Content Quality Assessment (E-E-A-T) |
| 114 | |
| 115 | Evaluate the content against Google's E-E-A-T framework: |
| 116 | |
| 117 | #### Experience |
| 118 | Does the content demonstrate first-hand experience with the topic? |
| 119 | |
| 120 | **Check for:** |
| 121 | - Personal anecdotes, case studies, or real-world examples |
| 122 | - Screenshots, photos, or evidence of hands-on experience |
| 123 | - Specific details that only someone with experience would know |
| 124 | - "I did X and here's what happened" type content |
| 125 | |
| 126 | **Score:** Strong / Present / Weak / Missing |
| 127 | |
| 128 | #### Expertise |
| 129 | Does the author have demonstrated knowledge in this subject? |
| 130 | |
| 131 | **Check for:** |
| 132 | - Author bio with relevant credentials |
| 133 | - Depth of content (not superficial) |
| 134 | - Accurate information and data |
| 135 | - Proper use of industry terminology |
| 136 | - Links to authoritative sources |
| 137 | |
| 138 | **Score:** Strong / Present / Weak / Missing |
| 139 | |
| 140 | #### Authoritativeness |
| 141 | Is the website and author recognized as an authority on this topic? |
| 142 | |
| 143 | **Check for:** |
| 144 | - Author bylines with real names and bios |
| 145 | - About page with company background |
| 146 | - Industry awards or certifications |
| 147 | - Backlinks from authoritative sites |
| 148 | - Media mentions or press coverage |
| 149 | - Guest posts on industry publications |
| 150 | |
| 151 | **Score:** Strong / Present / Weak / Missing |
| 152 | |
| 153 | #### Trustworthiness |
| 154 | Can users trust this content and this website? |
| 155 | |
| 156 | **Check for:** |
| 157 | - HTTPS (SSL certificate) |
| 158 | - Privacy policy and terms of service |
| 159 | - Physical address and contact information |
| 160 | - Customer reviews and testimonials |
| 161 | - Security badges and certifications |
| 162 | - Transparent business practices |
| 163 | - Accurate, up-to-date information |
| 164 | - Properly sourced claims and statistics |
| 165 | |
| 166 | **Score:** Strong / Present / Weak / Missing |
| 167 | |
| 168 | ### Step 4: Keyword Analysis |
| 169 | |
| 170 | #### Primary Keyword Assessment |
| 171 | | Element | Evaluation | |
| 172 | |---|---| |
| 173 | | Primary keyword identified | What keyword is this page targeting? | |
| 174 | | Search intent alignment | Does the content match what searchers expect? (informational, commercial, transactional, navigational) | |
| 175 | | Keyword in title | Present, position, natural usage | |
| 176 | | Keyword in H1 | Present, natural usage | |
| 177 | | Keyword in first 100 words | Appears early in the content | |
| 178 | | Keyword in subheadings | Appears in at least one H2 or H3 | |
| 179 | | Keyword in meta description | Present and natural | |
| 180 | | Keyword in URL | Present | |
| 181 | | Keyword density | 1-2% is ideal. Over 3% is keyword stuffing. | |
| 182 | |
| 183 | #### Secondary Keywords |
| 184 | Identify 5-10 related keywords that should be naturally included in the content: |
| 185 | - Synonyms and variations of the primary keyword |
| 186 | - Long-tail variations |
| 187 | - Related questions (People Also Ask) |
| 188 | - LSI (Latent Semantic Indexing) keywords |
| 189 | |
| 190 | #### Search Intent Analysis |
| 191 | Determine the search intent behind the target keyword and evaluate if the content matches: |
| 192 | |
| 193 | | Intent Type | User Goal | Content Should Be | |
| 194 | |---|---|---| |
| 195 | | Informational | Learn something | Blog post, guide, tutorial, FAQ | |
| 196 | | Commercial | Compare options | Comparison page, review, list | |
| 197 | | Transactional | Buy something | Product page, pricing page, checkout | |
| 198 | | Navigational | Find a specific page | Homepage, login page, specific tool | |
| 199 | |
| 200 | **Misalignment is a ranking killer.** If the user searches "how to do X" (informational) and lands on a sales page (transactional), they bounce -- and Google notices. |
| 201 | |
| 202 | ### Step 5: Technical SEO Quick Check |
| 203 | |
| 204 | #### Robots.txt |
| 205 | ``` |
| 206 | Check: Does /robots.txt exist and is it properly configured? |
| 207 | ``` |
| 208 | - [ ] robots.txt is accessible |
| 209 | - [ ] Not blocking important pages or resources |
| 210 | - [ ] Points to sitemap.xml |
| 211 | - [ ] Not blocking CSS/JS (needed for rendering) |
| 212 | |
| 213 | #### XML Sitemap |
| 214 | ``` |
| 215 | Check: Does /sitemap.xml exist? |
| 216 | ``` |
| 217 | - [ ] Sitemap exists and is accessible |
| 218 | - [ ] Contains all important pages |
| 219 | - [ ] No broken URLs in sitemap |
| 220 | - [ ] Submitted to Google Search Console |
| 221 | - [ ] Last modified dates are accurate |
| 222 | |
| 223 | #### Canonical Tags |
| 224 | - [ ] Canonical tag present on the page |
| 225 | - [ ] Points to the correct URL (self-referencing or to the canonical version) |
| 226 | - [ ] Consistent with robots.txt and sitemap |
| 227 | |
| 228 | #### Page Speed |
| 229 | Reference benchmarks: |
| 230 | |
| 231 | | Metric | Good | Needs Work | Poor | |
| 232 | |---|---|---|---| |
| 233 | | Largest Contentful Paint (LCP) | Under 2.5s | 2.5-4.0s | Over 4.0s | |
| 234 | | First Input Delay (FID) | Under 100ms | 100-300ms | Over 300ms | |
| 235 | | Cumulative Layout Shift (CLS) | Under 0.1 | 0.1-0.25 | Over 0.25 | |
| 236 | | Time to First Byte (TTFB) | Under 200ms | 200-500ms | Over 500ms | |
| 237 | | First Contentful Paint (FCP) | Under 1.8s | 1.8-3.0s | Over 3.0s | |
| 238 | |
| 239 | **Common speed issues to flag:** |
| 240 | - Unoptimized images (recommend WebP format, compression) |
| 241 | - Render-blocking JavaScript or CSS |
| 242 | - No browser caching headers |
| 243 | - No CDN detected |
| 244 | - Excessive third-party scripts (tracking, widgets, fonts) |
| 245 | - Unminified CSS and JavaScript |
| 246 | - Missing compression (gzip or brotli) |
| 247 | |
| 248 | #### Mobile-Friendliness |
| 249 | - [ ] Viewport meta tag present (`<meta name="viewport" content="width=device-width, initial-scale=1">`) |
| 250 | - [ ] Text readable without zooming (minimum 16px body text) |
| 251 | - [ ] Tap targets adequately sized and spaced (minimum 48x48px) |
| 252 | - [ ] No horizontal scrolling required |
| 253 | - [ ] Responsive images |
| 254 | - [ ] Forms usable on mobile |
| 255 | |
| 256 | ### Step 6: Content Gap Analysis |
| 257 | |
| 258 | Methodology for identifying content gaps: |
| 259 | |
| 260 | 1. **Identify the topic cluster:** What is the main topic this page/site covers? |
| 261 | 2. **Map existing content:** What subtopics are already covered? |
| 262 | 3. **Identify missing subtopics:** What related topics are competitors covering that this site is not? |
| 263 | 4. **Analyze People Also Ask:** What questions do searchers have about this topic? |
| 264 | 5. **Check related searches:** What does Google suggest at the bottom of the SERP? |
| 265 | |
| 266 | **Content Gap Template:** |
| 267 | | Missing Topic | Search Volume Potential | Competition | Content Type Needed | Priority | |
| 268 | |---|---|---|---|---| |
| 269 | | [Topic] | High/Med/Low | High/Med/Low | Blog/Guide/Tool/Page | 1-5 | |
| 270 | |
| 271 | ### Step 7: Featured Snippet Optimization |
| 272 | |
| 273 | Identify opportunities to capture featured snippets: |
| 274 | |
| 275 | **Types of featured snippets:** |
| 276 | 1. **Paragraph snippet** -- Answer in 40-60 words. Use a clear question as H2/H3 followed by a concise answer. |
| 277 | 2. **List snippet** -- Use ordered or unordered lists with H2 containing the target query. |
| 278 | 3. **Table snippet** -- Use HTML tables with clear headers. |
| 279 | 4. **Video snippet** -- Include video with descriptive title and timestamps. |
| 280 | |
| 281 | **Optimization checklist:** |
| 282 | - [ ] Target question-based queries ("how to", "what is", "why does") |
| 283 | - [ ] Place answer immediately after the question heading |
| 284 | - [ ] Keep paragraph answers between 40-60 words |
| 285 | - [ ] Use structured lists and tables where appropriate |
| 286 | - [ ] Include the target query in an H2 or H3 |
| 287 | |
| 288 | ### Step 8: Schema Markup Audit |
| 289 | |
| 290 | Check for structured data implementation: |
| 291 | |
| 292 | | Schema Type | Applicable To | Status | |
| 293 | |---|---|---| |
| 294 | | Organization | Homepage, About page | Present/Missing | |
| 295 | | LocalBusiness | Local businesses | Present/Missing/N/A | |
| 296 | | Product | Product pages | Present/Missing/N/A | |
| 297 | | Article | Blog posts, news | Present/Missing/N/A | |
| 298 | | FAQ | FAQ sections | Present/Missing | |
| 299 | | HowTo | Tutorial content | Present/Missing/N/A | |
| 300 | | Review/AggregateRating | Reviews, testimonials | Present/Missing/N/A | |
| 301 | | BreadcrumbList | All pages with breadcrumbs | Present/Missing | |
| 302 | | WebSite/SearchAction | Homepage (sitelinks search box) | Present/Missing | |
| 303 | | Event | Event pages | Present/Missing/N/A | |
| 304 | |
| 305 | **Implementation guidance:** |
| 306 | - Use JSON-LD format (Google's preferred format) |
| 307 | - Validate with Google's Rich Results Test |
| 308 | - Don't mark up content that isn't visible on the page |
| 309 | - Keep schema data consistent with on-page content |
| 310 | |
| 311 | ### Step 9: Internal Linking Opportunities |
| 312 | |
| 313 | Identify specific internal linking improvements: |
| 314 | |
| 315 | 1. **Orphan pages** -- Pages with no internal links pointing to them |
| 316 | 2. **Hub pages** -- High-authority pages that should link to related content |
| 317 | 3. **Topical clusters** -- Group related content and create linking structures |
| 318 | 4. **CTA links** -- Blog content should link to relevant product/service pages |
| 319 | 5. **Footer/sidebar links** -- Sitewide links to important pages |
| 320 | |
| 321 | **Linking Architecture Assessment:** |
| 322 | ``` |
| 323 | Homepage |
| 324 | |-- Category/Service Pages (Pillar Content) |
| 325 | |-- Individual Blog Posts/Articles (Cluster Content) |
| 326 | |-- Back-links to Pillar Content |
| 327 | |-- Key Conversion Pages (Pricing, Signup, Contact) |
| 328 | |-- Linked from relevant content |
| 329 | ``` |
| 330 | |
| 331 | ### Step 10: Core Web Vitals Impact Assessment |
| 332 | |
| 333 | Evaluate the revenue impact of Core Web Vitals performance: |
| 334 | |
| 335 | **Research-backed impacts:** |
| 336 | - Sites passing all Core Web Vitals see 24% fewer page abandonments |
| 337 | - A 100ms decrease in LCP correlates with a 1.1% increase in conversion rates |
| 338 | - Reducing CLS by 0.1 corresponds to a 15% decrease in bounce rate |
| 339 | - Pages loading within 2 seconds have an average bounce rate of 9%, while pages loading in 5 seconds have a 38% bounce rate |
| 340 | |
| 341 | **Recommendations by metric:** |
| 342 | | Metric | If Failing | Typical Fixes | |
| 343 | |---|---|---| |
| 344 | | LCP | Over 2.5s | Optimize hero image, preload critical resources, use CDN, reduce server response time | |
| 345 | | FID/INP | Over 100ms | Reduce JavaScript execution, defer non-critical scripts, use web workers | |
| 346 | | CLS | Over 0.1 | Set image dimensions, reserve space for ads/embeds, avoid inserting content above existing content | |
| 347 | |
| 348 | ### Step 11: Blog and Content Strategy Recommendations |
| 349 | |
| 350 | Based on the audit findings, recommend: |
| 351 | |
| 352 | 1. **Publishing cadence** -- How often to publish based on competition and resources |
| 353 | 2. **Content types** -- Blog posts, guides, tools, videos, infographics |
| 354 | 3. **Keyword targeting strategy** -- Balance between high-volume and long-tail |
| 355 | 4. **Content length** -- Benchmark against top-ranking content for target keywords |
| 356 | 5. **Content update strategy** -- How often to refresh existing content |
| 357 | 6. **Distribution plan** -- How to promote content beyond organic search |
| 358 | |
| 359 | **Content Prioritization Matrix:** |
| 360 | | Content Idea | Search Volume | Competition | Business Value | Priority Score | |
| 361 | |---|---|---|---|---| |
| 362 | | [Topic] | High/Med/Low | High/Med/Low | High/Med/Low | 1-10 | |
| 363 | |
| 364 | Scoring: High volume + Low competition + High business value = Highest priority |
| 365 | |
| 366 | ## Output Format |
| 367 | |
| 368 | Generate a file called `SEO-AUDIT.md` with: |
| 369 | |
| 370 | ```markdown |
| 371 | # SEO Content Audit |
| 372 | ## [URL] |
| 373 | ### Date: [Date] |
| 374 | |
| 375 | --- |
| 376 | |
| 377 | ## SEO Health Score: [X/100] |
| 378 | |
| 379 | --- |
| 380 | |
| 381 | ## On-Page SEO Checklist |
| 382 | |
| 383 | ### Title Tag |
| 384 | - Status: [Pass/Needs Work/Fail] |
| 385 | - Current: "[current title]" |
| 386 | - Recommended: "[improved title]" |
| 387 | - Issues: [list issues] |
| 388 | |
| 389 | ### Meta Description |
| 390 | - Status: [Pass/Needs Work/Fail] |
| 391 | - Current: "[current meta]" |
| 392 | - Recommended: "[improved meta]" |
| 393 | |
| 394 | ### Heading Hierarchy |
| 395 | [H1-H6 structure analysis] |
| 396 | |
| 397 | ### Image Optimization |
| 398 | [Alt text audit results] |
| 399 | |
| 400 | ### Internal Linking |
| 401 | [Link analysis] |
| 402 | |
| 403 | ### URL Structure |
| 404 | [URL assessment] |
| 405 | |
| 406 | --- |
| 407 | |
| 408 | ## Content Quality (E-E-A-T) |
| 409 | | Dimension | Score | Evidence | |
| 410 | |---|---|---| |
| 411 | | Experience | [Strong/Present/Weak/Missing] | [details] | |
| 412 | | Expertise | [Strong/Present/Weak/Missing] | [details] | |
| 413 | | Authoritativeness | [Strong/Present/Weak/Missing] | [details] | |
| 414 | | Trustworthiness | [Strong/Present/Weak/Missing] | [details] | |
| 415 | |
| 416 | --- |
| 417 | |
| 418 | ## Keyword Analysis |
| 419 | - Primary Keyword: [keyword] |
| 420 | - Search Intent: [type] |
| 421 | - Keyword Placement: [checklist results] |
| 422 | - Secondary Keywords: [list] |
| 423 | |
| 424 | --- |
| 425 | |
| 426 | ## Technical SEO |
| 427 | [Quick check results] |
| 428 | |
| 429 | --- |
| 430 | |
| 431 | ## Content Gap Analysis |
| 432 | [Missing topics table] |
| 433 | |
| 434 | --- |
| 435 | |
| 436 | ## Featured Snippet Opportunities |
| 437 | [Specific opportunities] |
| 438 | |
| 439 | --- |
| 440 | |
| 441 | ## Schema Markup |
| 442 | [Current vs recommended] |
| 443 | |
| 444 | --- |
| 445 | |
| 446 | ## Internal Linking Opportunities |
| 447 | [Specific recommendations] |
| 448 | |
| 449 | --- |
| 450 | |
| 451 | ## Core Web Vitals |
| 452 | [Performance assessment with revenue impact] |
| 453 | |
| 454 | --- |
| 455 | |
| 456 | ## Content Strategy Recommendations |
| 457 | [Publishing plan, content priorities] |
| 458 | |
| 459 | --- |
| 460 | |
| 461 | ## Prioritized Recommendations |
| 462 | |
| 463 | ### Critical (Fix Immediately) |
| 464 | 1. [recommendation with expected impact] |
| 465 | |
| 466 | ### High Priority (This Month) |
| 467 | 1. [recommendation] |
| 468 | |
| 469 | ### Medium Priority (This Quarter) |
| 470 | 1. [recommendation] |
| 471 | |
| 472 | ### Low Priority (When Resources Allow) |
| 473 | 1. [recommendation] |
| 474 | ``` |
| 475 | |
| 476 | ## Key Principles |
| 477 | - SEO audits should be educational, not just diagnostic. Explain WHY each element matters so the client understands the value. |
| 478 | - Always provide the "before" (current state) and "after" (recommended change) so the client can see exactly what needs to change. |
| 479 | - Tie SEO improvements to business outcomes. "Optimizing your title tag" means nothing to a business owner. "Optimizing your title tag could increase your click-through rate by 20-35%, bringing an estimated 500 more visitors per month to this page" is actionable. |
| 480 | - Use the automated script data as a starting point, but add expert analysis on top. The script finds the data; the skill interprets what it means. |
| 481 | - Prioritize recommendations by effort-to-impact ratio. A title tag change takes 5 minutes but can impact every search impression. A full content rewrite takes weeks. |
| 482 | - If the user has run `/market audit` or `/market landing` previously, cross-reference those findings with the SEO audit for a more complete picture. |
| 483 |
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