Local Search Optimizer

Local SEO

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search,"…

---
name: local-seo
description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
metadata:
  version: 1.0.1
---

# SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

What you get

NAP(exact format for consistency)
GBPoptimization checklist
Citationpriority list
Auditfindings (if applicable)

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill local-seo -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/seo/local#main ~/.claude/skills/local-seo-kostja94

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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SEO: Local

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Business type: Storefront vs service-area
Location: Single or multiple
Current listings: Existing GBP, directories

NAP Consistency

NAP = Name, Address, Phone. Critical for local rankings.

Rule	Guideline
Exact match	"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first	Audit and fix inconsistencies before adding new citations
Tools	BrightLocal, Whitespark, Moz Local for audit

Google Business Profile

Element	Guideline
Address	Physical address; no P.O. boxes
Description	750 chars; primary keywords in first 100
Hours	Accurate; seasonal availability
Category	Primary category matches business type
Service-area	Hide address if no storefront; define service areas

Citation Building

Targeted precision over submitting to every directory.

Priority order:

Google Business Profile
Apple Maps
Yelp, Bing Places, Facebook
Better Business Bureau, Foursquare, Nextdoor
Niche directories (Healthgrades, Angi, etc.)

Citation Audit

Incorrect or outdated data
Duplicate entries
Missing listings on key directories

Fix before adding; compounding errors harm rankings.

Output Format

NAP (exact format for consistency)
GBP optimization checklist
Citation priority list
Audit findings (if applicable)

geo: GEO for AI search; local + AI overlap
localization-strategy: Multilingual; local + i18n
directory-submission: Directory listings; different from local citations

1	---
2	name: local-seo
3	description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
4	metadata:
5	version: 1.0.1
6	---
7
8	# SEO: Local
9
10	Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Initial Assessment
15
16	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17
18	Identify:
19	1. Business type: Storefront vs service-area
20	2. Location: Single or multiple
21	3. Current listings: Existing GBP, directories
22
23	## NAP Consistency
24
25	NAP = Name, Address, Phone. Critical for local rankings.
26
27	\| Rule \| Guideline \|
28	\|------\|-----------\|
29	\| Exact match \| "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities \|
30	\| Fix first \| Audit and fix inconsistencies before adding new citations \|
31	\| Tools \| BrightLocal, Whitespark, Moz Local for audit \|
32
33	## Google Business Profile
34
35	\| Element \| Guideline \|
36	\|---------\|-----------\|
37	\| Address \| Physical address; no P.O. boxes \|
38	\| Description \| 750 chars; primary keywords in first 100 \|
39	\| Hours \| Accurate; seasonal availability \|
40	\| Category \| Primary category matches business type \|
41	\| Service-area \| Hide address if no storefront; define service areas \|
42
43	## Citation Building
44
45	Targeted precision over submitting to every directory.
46
47	Priority order:
48	1. Google Business Profile
49	2. Apple Maps
50	3. Yelp, Bing Places, Facebook
51	4. Better Business Bureau, Foursquare, Nextdoor
52	5. Niche directories (Healthgrades, Angi, etc.)
53
54	## Citation Audit
55
56	- Incorrect or outdated data
57	- Duplicate entries
58	- Missing listings on key directories
59
60	Fix before adding; compounding errors harm rankings.
61
62	## Output Format
63
64	- NAP (exact format for consistency)
65	- GBP optimization checklist
66	- Citation priority list
67	- Audit findings (if applicable)
68
69	## Related Skills
70
71	- geo: GEO for AI search; local + AI overlap
72	- localization-strategy: Multilingual; local + i18n
73	- directory-submission: Directory listings; different from local citations
74