Internal Link Optimization

Internal links

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan…

---
name: internal-links
description: When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
metadata:
  version: 1.0.1
---

# SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope (On-Page SEO)

- **Internal links**: Contextual links; descriptive anchor text; related posts; hub pages
- **Breadcrumbs**: Implement for large sites (e.g. ecommerce); see **breadcrumb-generator**

Overview

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

What you get

Internal link audit(if auditing)
Link opportunitiesfor key pages
Anchor textrecommendations
Structureimprovements

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill internal-links -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/seo/on-page/internal-links#main ~/.claude/skills/internal-links

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

Internal links: Contextual links; descriptive anchor text; related posts; hub pages
Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Site structure: Hub pages, pillar content, supporting pages
Orphan pages: Pages with no or few internal links
Priority pages: Pages that need more link equity

Best Practices

Link Structure

Principle	Guideline
Depth	Important pages within 3 clicks from homepage
Orphan pages	Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spoke	Link from hub/pillar pages to cluster articles; topic cluster structure
Contextual	Place links in relevant body content, not just footers

Anchor Text

Principle	Guideline
Descriptive	Use anchor text that describes the target page
Variation	Avoid over-optimization; use natural variation
Keyword	Include target keyword when natural

Placement

Location	Use
First paragraph	Primary link to related content
Body	Contextual links throughout
Related/Recommended	End-of-article links
Navigation	Key site sections

Common Issues

Issue	Fix
Orphan pages	Add internal links from hub pages or navigation; site-crawlability for technical audit
Too many links	Focus on most important; avoid link stuffing
Generic anchors	Use descriptive "learn more about X" instead of "click here"
Broken links	Audit and fix 404s; see site-crawlability for technical audit

Output Format

Internal link audit (if auditing)
Link opportunities for key pages
Anchor text recommendations
Structure improvements

article-page-generator: Related posts, contextual links, end-of-article recommendations
website-structure: Plan page structure and hierarchy; informs internal linking
site-crawlability: Internal links enable crawling
url-structure: URL structure affects link patterns
content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

1	---
2	name: internal-links
3	description: When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
4	metadata:
5	version: 1.0.1
6	---
7
8	# SEO On-Page: Internal Links
9
10	Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Scope (On-Page SEO)
15
16	- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
17	- Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
18
19	## Initial Assessment
20
21	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
22
23	Identify:
24	1. Site structure: Hub pages, pillar content, supporting pages
25	2. Orphan pages: Pages with no or few internal links
26	3. Priority pages: Pages that need more link equity
27
28	## Best Practices
29
30	### Link Structure
31
32	\| Principle \| Guideline \|
33	\|-----------\|-----------\|
34	\| Depth \| Important pages within 3 clicks from homepage \|
35	\| Orphan pages \| Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues \|
36	\| Hub-to-spoke \| Link from hub/pillar pages to cluster articles; topic cluster structure \|
37	\| Contextual \| Place links in relevant body content, not just footers \|
38
39	### Anchor Text
40
41	\| Principle \| Guideline \|
42	\|-----------\|-----------\|
43	\| Descriptive \| Use anchor text that describes the target page \|
44	\| Variation \| Avoid over-optimization; use natural variation \|
45	\| Keyword \| Include target keyword when natural \|
46
47	### Placement
48
49	\| Location \| Use \|
50	\|----------\|-----\|
51	\| First paragraph \| Primary link to related content \|
52	\| Body \| Contextual links throughout \|
53	\| Related/Recommended \| End-of-article links \|
54	\| Navigation \| Key site sections \|
55
56	## Common Issues
57
58	\| Issue \| Fix \|
59	\|-------\|-----\|
60	\| Orphan pages \| Add internal links from hub pages or navigation; site-crawlability for technical audit \|
61	\| Too many links \| Focus on most important; avoid link stuffing \|
62	\| Generic anchors \| Use descriptive "learn more about X" instead of "click here" \|
63	\| Broken links \| Audit and fix 404s; see site-crawlability for technical audit \|
64
65	## Output Format
66
67	- Internal link audit (if auditing)
68	- Link opportunities for key pages
69	- Anchor text recommendations
70	- Structure improvements
71
72	## Related Skills
73
74	- article-page-generator: Related posts, contextual links, end-of-article recommendations
75	- website-structure: Plan page structure and hierarchy; informs internal linking
76	- site-crawlability: Internal links enable crawling
77	- url-structure: URL structure affects link patterns
78	- content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
79	- breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
80