Product Launch Validator

Founder launch

by Jakeschincariol · MIT license · ★ 322 on GitHub

Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers confirm what the simulated panel said), then the countdown to opening day…

---
name: founder-launch
description: >-
  Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world
  test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers
  confirm what the simulated panel said), then the countdown to opening day with
  owners and deadlines, the launch-day run sheet, and the first 30 days of what to
  measure and what to change. Use when the user says "how do I launch", "launch
  plan", "when can I open", "launch checklist", "go live", or "soft open".
argument-hint: "[target launch date]"
---

# founder-launch

Launching is a project with a date. This skill turns everything else in the pack
into a dated plan, and starts with the cheapest way to find out if real people
will pay before the big money goes out.

Overview

Launching is a project with a date. This skill turns everything else in the pack into a dated plan, and starts with the cheapest way to find out if real people will pay before the big money goes out.

Manual install (npx, ZIP)

Claude Codenpx skills add Jakeschincariol/founder-skill --skill founder-launch -g -a claude-code

Claude Code (degit)npx degit Jakeschincariol/founder-skill/skills/founder-launch#main ~/.claude/skills/founder-launch

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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founder-launch

Launching is a project with a date. This skill turns everything else in the pack into a dated plan, and starts with the cheapest way to find out if real people will pay before the big money goes out.

Step 1: test before you spend

Pick the cheapest real test that fits the business, and run it before signing the big costs in founder/numbers.json:

business	the test
physical shop or café	a pop-up, a market stall or a pre-order list with a price and a date
online product	a landing page with the price and a "pre-order" or "join the waitlist" button
service or agency	three paid pilot clients at the planned price
subscription	a founding-member offer, paid up front

Write the success line before running it (for example: 50 pre-orders in two weeks at $6.50), and compare the result with the panel's buy rate. If real buyers fall well short of the panel, trust the real buyers and go back to /founder-offer or /founder-pricing.

Step 2: the countdown

From today to launch day, with real dates (ask for the target date; default to the earliest realistic one given lead times in founder/ops.md). Weekly blocks, each task with an owner and a deadline:

Legal and money: registration, bank account, permits from founder/ops.md.
Build: fit-out or website, suppliers ordered by their lead times.
Brand: sign, packaging, profiles from founder/brand.md.
Marketing: the calendar in founder/marketing.md from launch minus 14 days.
Team: hiring and training on the SOPs.
A soft open or friends-and-family day before the public launch.

Mark the critical path: the tasks that move the launch date if they slip.

Step 3: launch day

An hour-by-hour run sheet: who is where, what goes out on which channel, the opening offer, what to do if something breaks (from the risk register).

Step 4: the first 30 days

The weekly numbers to track (from the CFO: units a day against break-even; from marketing: the channel numbers), the level that triggers a change, and a review on days 7, 14 and 30 with the questions to answer.

Output

founder/launch.md with the test, the countdown, the run sheet and the 30-day review. Next: /founder-plan compiles everything into the business plan.

1	---
2	name: founder-launch
3	description: >-
4	Your launch lead. Builds a dated, step-by-step launch plan: a cheap real-world
5	test first (a waitlist, a pre-sale or a pop-up with a real price, so real buyers
6	confirm what the simulated panel said), then the countdown to opening day with
7	owners and deadlines, the launch-day run sheet, and the first 30 days of what to
8	measure and what to change. Use when the user says "how do I launch", "launch
9	plan", "when can I open", "launch checklist", "go live", or "soft open".
10	argument-hint: "[target launch date]"
11	---
12
13	# founder-launch
14
15	Launching is a project with a date. This skill turns everything else in the pack
16	into a dated plan, and starts with the cheapest way to find out if real people
17	will pay before the big money goes out.
18
19	## Step 1: test before you spend
20
21	Pick the cheapest real test that fits the business, and run it before signing the
22	big costs in `founder/numbers.json`:
23
24	\| business \| the test \|
25	\| --- \| --- \|
26	\| physical shop or café \| a pop-up, a market stall or a pre-order list with a price and a date \|
27	\| online product \| a landing page with the price and a "pre-order" or "join the waitlist" button \|
28	\| service or agency \| three paid pilot clients at the planned price \|
29	\| subscription \| a founding-member offer, paid up front \|
30
31	Write the success line before running it (for example: 50 pre-orders in two weeks
32	at $6.50), and compare the result with the panel's buy rate. If real buyers fall
33	well short of the panel, trust the real buyers and go back to `/founder-offer` or
34	`/founder-pricing`.
35
36	## Step 2: the countdown
37
38	From today to launch day, with real dates (ask for the target date; default to the
39	earliest realistic one given lead times in `founder/ops.md`). Weekly blocks, each
40	task with an owner and a deadline:
41
42	- Legal and money: registration, bank account, permits from `founder/ops.md`.
43	- Build: fit-out or website, suppliers ordered by their lead times.
44	- Brand: sign, packaging, profiles from `founder/brand.md`.
45	- Marketing: the calendar in `founder/marketing.md` from launch minus 14 days.
46	- Team: hiring and training on the SOPs.
47	- A soft open or friends-and-family day before the public launch.
48
49	Mark the critical path: the tasks that move the launch date if they slip.
50
51	## Step 3: launch day
52
53	An hour-by-hour run sheet: who is where, what goes out on which channel, the
54	opening offer, what to do if something breaks (from the risk register).
55
56	## Step 4: the first 30 days
57
58	The weekly numbers to track (from the CFO: units a day against break-even; from
59	marketing: the channel numbers), the level that triggers a change, and a review on
60	days 7, 14 and 30 with the questions to answer.
61
62	## Output
63
64	`founder/launch.md` with the test, the countdown, the run sheet and the 30-day
65	review. Next: `/founder-plan` compiles everything into the business plan.
66