Entity Recognition Optimization

Entity SEO

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity,"…

---
name: entity-seo
description: When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
metadata:
  version: 1.0.1
---

# SEO: Entity SEO

Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: [Semrush](https://www.semrush.com/blog/entity-based-seo-strategy/), [Search Engine Land](https://searchengineland.com/guide/entity-first-content-optimization).

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Entity definition**: Singular, unique, well-defined things (person, place, organization, product, event)
- **Entity vs keyword**: Entities = underlying concepts; keywords = text strings
- **Knowledge Graph**: Google's entity database; powers disambiguation and related concepts

Overview

Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.

What you get

Entity audit(brand, product, author identity gaps)
Schema(Organization, Person; @id placement)
Consistencychecklist (name, logo, description across touchpoints)
Knowledge Panel(claim if eligible; suggest updates)

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill entity-seo -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/seo/entity-seo#main ~/.claude/skills/entity-seo

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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SEO: Entity SEO

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

Entity definition: Singular, unique, well-defined things (person, place, organization, product, event)
Entity vs keyword: Entities = underlying concepts; keywords = text strings
Knowledge Graph: Google's entity database; powers disambiguation and related concepts
Implementation: Schema (Organization, Person); entity signals in content; consistency across platforms

What Is an Entity?

An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have:

Attribute	Meaning
Unique identity	"Apple Inc." ≠ "apple (fruit)" despite same word
Attributes	Founding date, location, industry
Relationships	Connections to other entities (e.g. Apple Inc. → Steve Jobs, iPhone)

Entity SEO = optimizing so search engines can identify, categorize, and connect your brand/product/author within the knowledge graph. Keywords are ambiguous; entities maintain consistent meaning across contexts.

Why Entity SEO Matters

Search evolution: Google uses entities to understand intent, not just match phrases
Knowledge Graph: Billions of entities and relationships; disambiguation, related concepts
AI search: Entity-optimized content ~3.2× more visible in AI results
E-E-A-T: Entity signals support Experience, Expertise, Authoritativeness, Trust. See eeat-signals
GEO: AI Overviews, Copilot, Perplexity cite entities; clear identity improves citation. See generative-engine-optimization

Entity Signals (Content Best Practices)

Practice	Purpose
Clear brand/product name	Consistent naming; avoid confusion with similar entities
Author identity	Person schema; author bio; link to author page
Organization identity	Organization schema site-wide; logo, sameAs
Citable paragraphs	Each block understandable on its own; supports AI extraction
Consistency	Same name, description, logo across website, social, directories

Schema for Entity SEO

Organization

Placement: Minimum—homepage; Optimal—root layout / global component (layout.tsx, _document, global header) so it appears on every page. Do not confine to About page; About uses AboutPage schema. See schema-markup for full placement table.
Required: @id, name, url; add logo, sameAs (social, Wikidata)
Optional: description, address, contactPoint; use most specific type (LocalBusiness, SoftwareApplication, etc.) when applicable

@id: Use stable URL (e.g. https://example.com/#organization) for entity linking across pages. Link Organization ↔ WebSite on homepage for sitelinks searchbox.

Person

Use: Author pages; Article author; team members
Properties: name, url; affiliation (Organization); sameAs (LinkedIn, Twitter)
@id: Enables entity linking; e.g. https://example.com/author/jane/#person

See schema-markup for full VideoObject, Article, Product, etc.; Organization and Person are core for entity SEO.

Knowledge Panel & Knowledge Card

Feature	Description	Obtainability
Knowledge Panel	Entity info (brand, person, place) in SERP	WikiData, partnerships; most sites cannot directly obtain
Knowledge Card	Top-of-SERP semantic answer	Same as Knowledge Panel

Actions (limited control):

Claim: Google Business Profile; suggest updates when available
Consistency: Same brand name, description, logo across all platforms
Entity Home: Authoritative About page as primary reference
WikiData / Wikipedia: Can support Knowledge Panel generation

See serp-features for Knowledge Panel in SERP context; multi-domain-brand-seo for Hub-Spoke entity consistency.

Entity & Multi-Domain / Brand

When using multiple domains (Hub-Spoke):

Consistency: Same brand name, description, logo across Hub and Spoke
Entity Home: Authoritative About page on Hub as primary reference
Schema: Organization with subOrganization for related entities
Entity confusion: Avoid legacy brands, sub-brands, directories diluting brand perception

See multi-domain-brand-seo for full strategy.

GEO & AI Citation

Entity signals strengthen GEO citation:

Direct-answer format + entity signals = clearer AI extraction
Citable paragraphs with clear brand/product/author identity
Distribution: Website, YouTube, forums, Reddit—consistent entity identity across platforms

See generative-engine-optimization for full GEO strategy.

Output Format

Entity audit (brand, product, author identity gaps)
Schema (Organization, Person; @id placement)
Consistency checklist (name, logo, description across touchpoints)
Knowledge Panel (claim if eligible; suggest updates)

schema-markup: Organization, Person; @id for entity linking
eeat-signals: E-E-A-T; author bio; Person schema
generative-engine-optimization: GEO; entity signals for AI citation
serp-features: Knowledge Panel, Knowledge Card; SERP context
multi-domain-brand-seo: Entity & Knowledge Panel; Hub-Spoke consistency
about-page-generator: Entity Home; authoritative brand reference

1	---
2	name: entity-seo
3	description: When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
4	metadata:
5	version: 1.0.1
6	---
7
8	# SEO: Entity SEO
9
10	Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: [Semrush](https://www.semrush.com/blog/entity-based-seo-strategy/), [Search Engine Land](https://searchengineland.com/guide/entity-first-content-optimization).
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Scope
15
16	- Entity definition: Singular, unique, well-defined things (person, place, organization, product, event)
17	- Entity vs keyword: Entities = underlying concepts; keywords = text strings
18	- Knowledge Graph: Google's entity database; powers disambiguation and related concepts
19	- Implementation: Schema (Organization, Person); entity signals in content; consistency across platforms
20
21	## What Is an Entity?
22
23	An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have:
24
25	\| Attribute \| Meaning \|
26	\|----------\|---------\|
27	\| Unique identity \| "Apple Inc." ≠ "apple (fruit)" despite same word \|
28	\| Attributes \| Founding date, location, industry \|
29	\| Relationships \| Connections to other entities (e.g. Apple Inc. → Steve Jobs, iPhone) \|
30
31	Entity SEO = optimizing so search engines can identify, categorize, and connect your brand/product/author within the knowledge graph. Keywords are ambiguous; entities maintain consistent meaning across contexts.
32
33	## Why Entity SEO Matters
34
35	- Search evolution: Google uses entities to understand intent, not just match phrases
36	- Knowledge Graph: Billions of entities and relationships; disambiguation, related concepts
37	- AI search: Entity-optimized content ~3.2× more visible in AI results
38	- E-E-A-T: Entity signals support Experience, Expertise, Authoritativeness, Trust. See eeat-signals
39	- GEO: AI Overviews, Copilot, Perplexity cite entities; clear identity improves citation. See generative-engine-optimization
40
41	## Entity Signals (Content Best Practices)
42
43	\| Practice \| Purpose \|
44	\|----------\|---------\|
45	\| Clear brand/product name \| Consistent naming; avoid confusion with similar entities \|
46	\| Author identity \| Person schema; author bio; link to author page \|
47	\| Organization identity \| Organization schema site-wide; logo, sameAs \|
48	\| Citable paragraphs \| Each block understandable on its own; supports AI extraction \|
49	\| Consistency \| Same name, description, logo across website, social, directories \|
50
51	## Schema for Entity SEO
52
53	### Organization
54
55	- Placement: Minimum—homepage; Optimal—root layout / global component (layout.tsx, _document, global header) so it appears on every page. Do not confine to About page; About uses AboutPage schema. See schema-markup for full placement table.
56	- Required: `@id`, `name`, `url`; add `logo`, `sameAs` (social, Wikidata)
57	- Optional: `description`, `address`, `contactPoint`; use most specific type (LocalBusiness, SoftwareApplication, etc.) when applicable
58
59	@id: Use stable URL (e.g. `https://example.com/#organization`) for entity linking across pages. Link Organization ↔ WebSite on homepage for sitelinks searchbox.
60
61	### Person
62
63	- Use: Author pages; Article author; team members
64	- Properties: `name`, `url`; `affiliation` (Organization); `sameAs` (LinkedIn, Twitter)
65	- @id: Enables entity linking; e.g. `https://example.com/author/jane/#person`
66
67	See schema-markup for full VideoObject, Article, Product, etc.; Organization and Person are core for entity SEO.
68
69	## Knowledge Panel & Knowledge Card
70
71	\| Feature \| Description \| Obtainability \|
72	\|---------\|-------------\|---------------\|
73	\| Knowledge Panel \| Entity info (brand, person, place) in SERP \| WikiData, partnerships; most sites cannot directly obtain \|
74	\| Knowledge Card \| Top-of-SERP semantic answer \| Same as Knowledge Panel \|
75
76	Actions (limited control):
77	- Claim: Google Business Profile; suggest updates when available
78	- Consistency: Same brand name, description, logo across all platforms
79	- Entity Home: Authoritative About page as primary reference
80	- WikiData / Wikipedia: Can support Knowledge Panel generation
81
82	See serp-features for Knowledge Panel in SERP context; multi-domain-brand-seo for Hub-Spoke entity consistency.
83
84	## Entity & Multi-Domain / Brand
85
86	When using multiple domains (Hub-Spoke):
87	- Consistency: Same brand name, description, logo across Hub and Spoke
88	- Entity Home: Authoritative About page on Hub as primary reference
89	- Schema: Organization with subOrganization for related entities
90	- Entity confusion: Avoid legacy brands, sub-brands, directories diluting brand perception
91
92	See multi-domain-brand-seo for full strategy.
93
94	## GEO & AI Citation
95
96	Entity signals strengthen GEO citation:
97	- Direct-answer format + entity signals = clearer AI extraction
98	- Citable paragraphs with clear brand/product/author identity
99	- Distribution: Website, YouTube, forums, Reddit—consistent entity identity across platforms
100
101	See generative-engine-optimization for full GEO strategy.
102
103	## Output Format
104
105	- Entity audit (brand, product, author identity gaps)
106	- Schema (Organization, Person; @id placement)
107	- Consistency checklist (name, logo, description across touchpoints)
108	- Knowledge Panel (claim if eligible; suggest updates)
109
110	## Related Skills
111
112	- schema-markup: Organization, Person; @id for entity linking
113	- eeat-signals: E-E-A-T; author bio; Person schema
114	- generative-engine-optimization: GEO; entity signals for AI citation
115	- serp-features: Knowledge Panel, Knowledge Card; SERP context
116	- multi-domain-brand-seo: Entity & Knowledge Panel; Hub-Spoke consistency
117	- about-page-generator: Entity Home; authoritative brand reference
118