PR Crisis Response Composer

/digital-marketing-pro:crisis-response

by indranilbanerjee · MIT license · ★ 866 on GitHub

Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline.

---
name: crisis-response
description: "Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. \"draft a holding statement fast\""
argument-hint: "[situation-description]"
---

# /digital-marketing-pro:crisis-response

## Purpose

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

## Input Required

The user must provide (or will be prompted for):

- **What happened**: Description of the crisis or incident
- **When it started**: Timeline of events so far

Overview

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

What you get

Severity classification with rationale
Situation assessment and narrative analysis
Holding statement (ready to publish)
Stakeholder-specific messaging (customers, media, employees, partners)
Communication timeline with milestones and decision points
Channel deployment plan

Manual install (npx, ZIP)

Claude Codenpx skills add indranilbanerjee/digital-marketing-pro --skill crisis-response -g -a claude-code

Claude Code (degit)npx degit indranilbanerjee/digital-marketing-pro/skills/crisis-response#main ~/.claude/skills/crisis-response

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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/digital-marketing-pro:crisis-response

Purpose

Input Required

The user must provide (or will be prompted for):

What happened: Description of the crisis or incident
When it started: Timeline of events so far
Current exposure: How widely known is it (internal only, social media, press coverage)
Stakeholders affected: Customers, employees, investors, partners, public
Actions taken so far: Any statements, fixes, or responses already issued
Spokesperson: Who will speak for the brand

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
Identify all stakeholder groups and prioritize communication order
Draft holding statement for immediate release (within first hour)
Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
Build communication timeline: first hour, first 24 hours, first week, ongoing
Define channel strategy: which messages go where (social, email, press, internal comms)
Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
Set monitoring cadence and escalation triggers

Output

A structured crisis response plan containing:

Severity classification with rationale
Situation assessment and narrative analysis
Holding statement (ready to publish)
Stakeholder-specific messaging (customers, media, employees, partners)
Communication timeline with milestones and decision points
Channel deployment plan
Social media response guidelines (what to reply, what to ignore, when to escalate)
Recovery and trust-rebuilding roadmap
Monitoring plan with escalation triggers

Agents Used

brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
pr-outreach — Media relations, press statement, journalist engagement strategy

1	---
2	name: crisis-response
3	description: "Respond to a breaking PR crisis: severity, holding statement, stakeholder messages, timeline. \"draft a holding statement fast\""
4	argument-hint: "[situation-description]"
5	---
6
7	# /digital-marketing-pro:crisis-response
8
9	## Purpose
10
11	Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.
12
13	## Input Required
14
15	The user must provide (or will be prompted for):
16
17	- What happened: Description of the crisis or incident
18	- When it started: Timeline of events so far
19	- Current exposure: How widely known is it (internal only, social media, press coverage)
20	- Stakeholders affected: Customers, employees, investors, partners, public
21	- Actions taken so far: Any statements, fixes, or responses already issued
22	- Spokesperson: Who will speak for the brand
23
24	## Process
25
26	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
27	2. Severity classification: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory
28	3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation?
29	4. Identify all stakeholder groups and prioritize communication order
30	5. Draft holding statement for immediate release (within first hour)
31	6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media
32	7. Build communication timeline: first hour, first 24 hours, first week, ongoing
33	8. Define channel strategy: which messages go where (social, email, press, internal comms)
34	9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives
35	10. Set monitoring cadence and escalation triggers
36
37	## Output
38
39	A structured crisis response plan containing:
40
41	- Severity classification with rationale
42	- Situation assessment and narrative analysis
43	- Holding statement (ready to publish)
44	- Stakeholder-specific messaging (customers, media, employees, partners)
45	- Communication timeline with milestones and decision points
46	- Channel deployment plan
47	- Social media response guidelines (what to reply, what to ignore, when to escalate)
48	- Recovery and trust-rebuilding roadmap
49	- Monitoring plan with escalation triggers
50
51	## Agents Used
52
53	- brand-guardian — Brand protection, messaging consistency, stakeholder communication, compliance
54	- pr-outreach — Media relations, press statement, journalist engagement strategy
55