SEO Strategy Planner

Content strategy

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles,"…

---
name: content-strategy
description: When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
metadata:
  version: 1.1.1
---

# SEO Content: Content Strategy

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see **content-marketing**. For translation workflow and multilingual content, see **translation**.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

What you get

Topic clustermap (pillar + 6-12 clusters)
Content calendar(topics, keywords, deadlines)
Internal linkingplan
Update planfor existing content

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill content-strategy -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/seo/content/content-strategy#main ~/.claude/skills/content-strategy-kostja94

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Keywords: From keyword research — see keyword-research for discovery and clustering
Existing content: What already exists
Resources: Content capacity, tools
Goals: Traffic, conversions, authority

Product-Led SEO: Do SEO around product/users, not around industry/search engines. See seo-strategy for Product-Led SEO principle, products suited for SEO, and workflow order.

Topic Clusters

Topic clusters organize content by topic rather than isolated keywords. A pillar page covers a broad core topic; cluster articles cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems.

Structure

Pillar page (broad topic, 2,000-5,000+ words)
    <-> internal links
Cluster 1 (subtopic, 800-2,500 words)
Cluster 2 (subtopic)
...
Cluster 6-12 (subtopics)
    <-> cluster to cluster links

Pillar Page

Attribute	Guideline
Length	2,000-5,000+ words; comprehensive guide
Keyword	Broad head term with search volume
Role	Hub; links to all cluster articles; targets primary topic
Conversion	Link to product/feature pages where relevant

Cluster Articles

Attribute	Guideline
Count	6-12 articles per pillar (minimum 6 for authority)
Length	800-2,500 words each; focused on one subtopic
Keyword	Long-tail, specific intent per article
Links	Each cluster links to pillar; pillar links back; related clusters link to each other

Internal Linking Model

Link type	Purpose
Pillar to Cluster	Hub distributes authority; users discover subtopics
Cluster to Pillar	Signals relationship; passes equity to hub
Cluster to Cluster	Related subtopics; strengthens topical coverage

Structure and Content Equally Important

Framework and body quality both matter: TOC, chapter logic, and content depth are all essential for SEO and UX. Weak structure undermines strong writing; weak writing undermines strong structure. Plan both from the start.

Why Topic Clusters Work

Topical authority: Rank for multiple variations; comprehensive coverage signals expertise
Avoid cannibalization: One page per topic/keyword; no competing pages
Better internal linking: Clear logic; crawlers understand structure
AI citations: Clustered content gets ~42% more AI citations than standalone
Traffic: ~30% more organic traffic; rankings hold ~2.5x longer

Implementation Steps

Choose 3-7 core topics -> business relevance, search demand, competitive opportunity
Map subtopics -> People Also Ask, competitor analysis, keyword tools
Content audit -> Identify existing pages that can become pillar or cluster; find gaps
Build clusters first (optional) -> Cluster pages often rank first; add pillar after
Create pillar -> Comprehensive guide; link to all clusters
Establish links -> Pillar <-> cluster; cluster <-> cluster
Update quarterly -> Maintain freshness and authority

Example

Pillar: "SEO Guide" (targets "SEO")
Clusters: "Technical SEO," "On-Page SEO," "Link Building," "Content SEO," "Local SEO," "E-E-A-T"

Content Types

Type	Use	SEO Fit
How-to guides	Informational intent; high share potential	High -> matches search intent
Comparisons	Commercial intent; "X vs Y"	High
List posts	"Top 10," "Best X"	High
Glossaries	Definition queries; internal link hub	High
Tools/calculators	Linkable assets; engagement	High
Case studies	Proof; conversion support	Medium -> supports conversion
Funding / PR	Funding rounds, acquisitions	Low -> brand/PR, not search-driven
Product updates	Feature launches, release notes	Low -> internal audience
News / Trending	Industry news, hot topics	Medium -> quick spikes, short shelf life

Evergreen vs Timely Content Mix

Evergreen (70-75%): Pillar guides, how-tos, comparisons, glossaries. Drives long-term traffic, backlinks, authority. Refresh every 6-12 months.
Timely (25-30%): Seasonal, trending, news. Generates quick traffic, shows topical relevance. Link timely pieces into evergreen pillars.
Balance: Too much evergreen = blog feels stale; too much timely = irregular traffic, constant content churn.

Editorial Calendar

Map keywords to content pieces
Prioritize by opportunity (volume -> intent -> feasibility)
Schedule by capacity
Include update schedule for existing content

Output Format

Topic cluster map (pillar + 6-12 clusters)
Content calendar (topics, keywords, deadlines)
Internal linking plan
Update plan for existing content

content-marketing: Content types, formats, channels, repurposing; SEO content is one channel
translation: Multilingual content; translation workflow, glossary; avoid thin translations
seo-strategy: SEO workflow order, Product-Led SEO, audit approach; use when planning SEO from scratch
website-structure: Plan which pages to build; structure informs content clusters and pillar placement
keyword-research: Keywords drive content plan
programmatic-seo: Programmatic SEO for scaling pages with template + data; complements topic clusters
content-optimization: Word count, H2 keywords, keyword density, multimedia, lists -> on-page content optimization
internal-links: Clusters need internal linking
link-building: Content strategy creates linkable assets
heading-structure: Content structure uses headings

1	---
2	name: content-strategy
3	description: When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
4	metadata:
5	version: 1.1.1
6	---
7
8	# SEO Content: Content Strategy
9
10	Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see content-marketing. For translation workflow and multilingual content, see translation.
11
12	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Initial Assessment
15
16	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17
18	Identify:
19	1. Keywords: From keyword research — see keyword-research for discovery and clustering
20	2. Existing content: What already exists
21	3. Resources: Content capacity, tools
22	4. Goals: Traffic, conversions, authority
23
24	Product-Led SEO: Do SEO around product/users, not around industry/search engines. See seo-strategy for Product-Led SEO principle, products suited for SEO, and workflow order.
25
26	## Topic Clusters
27
28	Topic clusters organize content by topic rather than isolated keywords. A pillar page covers a broad core topic; cluster articles cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems.
29
30	### Structure
31
32	```
33	Pillar page (broad topic, 2,000-5,000+ words)
34	<-> internal links
35	Cluster 1 (subtopic, 800-2,500 words)
36	Cluster 2 (subtopic)
37	...
38	Cluster 6-12 (subtopics)
39	<-> cluster to cluster links
40	```
41
42	### Pillar Page
43
44	\| Attribute \| Guideline \|
45	\|-----------\|-----------\|
46	\| Length \| 2,000-5,000+ words; comprehensive guide \|
47	\| Keyword \| Broad head term with search volume \|
48	\| Role \| Hub; links to all cluster articles; targets primary topic \|
49	\| Conversion \| Link to product/feature pages where relevant \|
50
51	### Cluster Articles
52
53	\| Attribute \| Guideline \|
54	\|-----------\|-----------\|
55	\| Count \| 6-12 articles per pillar (minimum 6 for authority) \|
56	\| Length \| 800-2,500 words each; focused on one subtopic \|
57	\| Keyword \| Long-tail, specific intent per article \|
58	\| Links \| Each cluster links to pillar; pillar links back; related clusters link to each other \|
59
60	### Internal Linking Model
61
62	\| Link type \| Purpose \|
63	\|-----------\|---------\|
64	\| Pillar to Cluster \| Hub distributes authority; users discover subtopics \|
65	\| Cluster to Pillar \| Signals relationship; passes equity to hub \|
66	\| Cluster to Cluster \| Related subtopics; strengthens topical coverage \|
67
68	### Structure and Content Equally Important
69
70	Framework and body quality both matter: TOC, chapter logic, and content depth are all essential for SEO and UX. Weak structure undermines strong writing; weak writing undermines strong structure. Plan both from the start.
71
72	### Why Topic Clusters Work
73
74	- Topical authority: Rank for multiple variations; comprehensive coverage signals expertise
75	- Avoid cannibalization: One page per topic/keyword; no competing pages
76	- Better internal linking: Clear logic; crawlers understand structure
77	- AI citations: Clustered content gets ~42% more AI citations than standalone
78	- Traffic: ~30% more organic traffic; rankings hold ~2.5x longer
79
80	### Implementation Steps
81
82	1. Choose 3-7 core topics -> business relevance, search demand, competitive opportunity
83	2. Map subtopics -> People Also Ask, competitor analysis, keyword tools
84	3. Content audit -> Identify existing pages that can become pillar or cluster; find gaps
85	4. Build clusters first (optional) -> Cluster pages often rank first; add pillar after
86	5. Create pillar -> Comprehensive guide; link to all clusters
87	6. Establish links -> Pillar <-> cluster; cluster <-> cluster
88	7. Update quarterly -> Maintain freshness and authority
89
90	### Example
91
92	- Pillar: "SEO Guide" (targets "SEO")
93	- Clusters: "Technical SEO," "On-Page SEO," "Link Building," "Content SEO," "Local SEO," "E-E-A-T"
94
95	## Content Types
96
97	\| Type \| Use \| SEO Fit \|
98	\|------\|-----\|---------\|
99	\| How-to guides \| Informational intent; high share potential \| High -> matches search intent \|
100	\| Comparisons \| Commercial intent; "X vs Y" \| High \|
101	\| List posts \| "Top 10," "Best X" \| High \|
102	\| Glossaries \| Definition queries; internal link hub \| High \|
103	\| Tools/calculators \| Linkable assets; engagement \| High \|
104	\| Case studies \| Proof; conversion support \| Medium -> supports conversion \|
105	\| Funding / PR \| Funding rounds, acquisitions \| Low -> brand/PR, not search-driven \|
106	\| Product updates \| Feature launches, release notes \| Low -> internal audience \|
107	\| News / Trending \| Industry news, hot topics \| Medium -> quick spikes, short shelf life \|
108
109	### Evergreen vs Timely Content Mix
110
111	- Evergreen (70-75%): Pillar guides, how-tos, comparisons, glossaries. Drives long-term traffic, backlinks, authority. Refresh every 6-12 months.
112	- Timely (25-30%): Seasonal, trending, news. Generates quick traffic, shows topical relevance. Link timely pieces into evergreen pillars.
113	- Balance: Too much evergreen = blog feels stale; too much timely = irregular traffic, constant content churn.
114
115	## Editorial Calendar
116
117	- Map keywords to content pieces
118	- Prioritize by opportunity (volume -> intent -> feasibility)
119	- Schedule by capacity
120	- Include update schedule for existing content
121
122	## Output Format
123
124	- Topic cluster map (pillar + 6-12 clusters)
125	- Content calendar (topics, keywords, deadlines)
126	- Internal linking plan
127	- Update plan for existing content
128
129	## Related Skills
130
131	- content-marketing: Content types, formats, channels, repurposing; SEO content is one channel
132	- translation: Multilingual content; translation workflow, glossary; avoid thin translations
133	- seo-strategy: SEO workflow order, Product-Led SEO, audit approach; use when planning SEO from scratch
134	- website-structure: Plan which pages to build; structure informs content clusters and pillar placement
135	- keyword-research: Keywords drive content plan
136	- programmatic-seo: Programmatic SEO for scaling pages with template + data; complements topic clusters
137	- content-optimization: Word count, H2 keywords, keyword density, multimedia, lists -> on-page content optimization
138	- internal-links: Clusters need internal linking
139	- link-building: Content strategy creates linkable assets
140	- heading-structure: Content structure uses headings
141