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SEO Content Brief

Content brief

by Ryze-AI-Adgent · MIT license · ★ 3,135 on GitHub

Content brief cover

SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what should this article cover", or…

---
name: content-brief
description: SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what should this article cover", or before writing any SEO page.
---

# Content Brief

## Requires

The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

A brief grounded in the live SERP plus the site's own data — not a generic outline.

## Workflow

1. **The SERP.** If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (`native__get_provider_docs`, provider `dataforseo`, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.
2. **Read the top 3.** Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).
3. **Keyword set.** `google_ads__generateKeywordIdeas` seeded with the target — secondary keywords and question variants worth folding in, with volumes via `google_ads__generateKeywordHistoricalMetrics`.

Overview

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Manual install (npx, ZIP)
Claude Codenpx skills add Ryze-AI-Adgent/open-seo-mcp-skills --skill content-brief -g -a claude-code
Claude Code (degit)npx degit Ryze-AI-Adgent/open-seo-mcp-skills/skills/content-brief#main ~/.claude/skills/content-brief
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Content Brief

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

A brief grounded in the live SERP plus the site's own data — not a generic outline.

Workflow

  1. The SERP. If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (native__get_provider_docs, provider dataforseo, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.
  2. Read the top 3. Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).
  3. Keyword set. google_ads__generateKeywordIdeas seeded with the target — secondary keywords and question variants worth folding in, with volumes via google_ads__generateKeywordHistoricalMetrics.
  4. Your existing foothold. google_search_console__runRawSearchAnalytics filtered to the topic — queries the site already gets impressions for (work them into headings), and existing pages on adjacent topics (internal-link sources; also flag if one already half-covers this and should be expanded instead of a new page).
  5. Assemble the brief:
    • Target keyword + secondaries with volumes
    • Search intent and required format (guide/listicle/comparison/tool page), inferred from what actually ranks
    • Proposed title + meta (write for the CTR, under 60/155 chars)
    • H2/H3 outline with a one-line note per section on what it must say
    • Questions to answer (PAA + question keywords)
    • Table stakes vs the differentiating angle
    • Internal links: 3–5 existing pages to link from, with anchors
    • Target length: match the ranking median, don't pad

Output

The brief, ready to hand to a writer (or to write from directly). No preamble.

1---
2name: content-brief
3description: SERP-driven content brief for a target keyword — what ranks, what to cover, headings, questions, internal links from your own data. Use when asked for a "content brief", "outline to rank for X", "what should this article cover", or before writing any SEO page.
4---
5 
6# Content Brief
7 
8## Requires
9 
10The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
11 
12A brief grounded in the live SERP plus the site's own data — not a generic outline.
13 
14## Workflow
15 
161. **The SERP.** If the workspace exposes DataForSEO SERP tools, pull the live Google top 10 for the target keyword (`native__get_provider_docs`, provider `dataforseo`, for the request shape) — titles, URLs, SERP features (featured snippet, PAA, video). If unavailable, fetch the top results via web search instead; the brief must be built from a real SERP either way.
172. **Read the top 3.** Fetch and skim the top-ranking pages: their structure, depth, angle, what they all cover (table stakes) and what none cover (the opening).
183. **Keyword set.** `google_ads__generateKeywordIdeas` seeded with the target — secondary keywords and question variants worth folding in, with volumes via `google_ads__generateKeywordHistoricalMetrics`.
194. **Your existing foothold.** `google_search_console__runRawSearchAnalytics` filtered to the topic — queries the site already gets impressions for (work them into headings), and existing pages on adjacent topics (internal-link sources; also flag if one already half-covers this and should be expanded instead of a new page).
205. **Assemble the brief:**
21 - Target keyword + secondaries with volumes
22 - Search intent and required format (guide/listicle/comparison/tool page), inferred from what actually ranks
23 - Proposed title + meta (write for the CTR, under 60/155 chars)
24 - H2/H3 outline with a one-line note per section on what it must say
25 - Questions to answer (PAA + question keywords)
26 - Table stakes vs the differentiating angle
27 - Internal links: 3–5 existing pages to link from, with anchors
28 - Target length: match the ranking median, don't pad
29 
30## Output
31 
32The brief, ready to hand to a writer (or to write from directly). No preamble.
33 
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Details

License
MIT
Stars on the repo
★ 3,135
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Source
Ryze-AI-Adgent/open-seo-mcp-skills ↗
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Ryze-AI-Adgent · 8 listings
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