Business Growth Templates

Artifact templates — grow-business

Skeletons this metaskill creates in the user's docs/ folder. Extend-only artifacts (OFFER.md, STRATEGY.md, METRICS.md, CUSTOMER.md) are governed by the section headings named in each phase — read the file, add or update your sections, preserve everyone else's. Only the tracker and MARKETING.md (created by this journey) have full skeletons below.

docs/GROW-BUSINESS-PLAN.md (the tracker)

# Grow a Business Plan

## Context
Intake answers, date started, project specifics.

## Phase Status
| Phase | Skill | Status | Artifact | Date |
|---|---|---|---|---|
| 1. Marketing operating system | one-page-marketing | pending | MARKETING.md | |
| 2. Grand Slam Offer | hundred-million-offers | pending | OFFER.md | |
| 3. Outbound pipeline | predictable-revenue | pending | MARKETING.md | |
| 4. Word-of-mouth | contagious | pending | MARKETING.md | |
| 5. Persuasion | influence-psychology | pending | OFFER.md | |
| 6. Cross the chasm | crossing-the-chasm | pending | STRATEGY.md, CUSTOMER.md | |
| 7. Compounding network | cold-start-problem | pending | MARKETING.md | |
| 8. One metric that matters | lean-analytics | pending | METRICS.md | |
| 9. Hold the price | negotiation | pending | OFFER.md | |
Statuses: pending · in-progress · awaiting-evidence · done · deferred: <reason> · skipped: <reason>

## Key Decisions
| Date | Phase | Decision | Rationale |
|---|---|---|---|

## Next Actions
- [ ] action (owner, due)

docs/MARKETING.md (created by Phase 1)

# Marketing

## Target Market & Avatar
PVP niche choice · one-paragraph avatar.

## Before / During / After Grid
| Phase | Square | Current state | Plan |
|---|---|---|---|

## Channels
| Channel | Approach | Owner | Status |
|---|---|---|---|

## Word-of-Mouth (STEPPS)
| Lever | Idea | Status |
|---|---|---|

## Outbound Process
Roles, sequences, qualification, handoff.

## Referral & Invite Mechanics

## Nurture Sequences