Paid Media Optimization
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npx agentalley add ads-optimizeWho is stuck, and on what
You're pouring money into Google or Facebook ads every month and you honestly can't tell what's working and what's just burning cash. You need someone to look at the numbers and tell you plainly what to fix first.
What it gives you
A prioritized list of specific, reversible changes to your campaigns and budgets, each with the expected payoff and how sure it is.
When NOT to use it
It will not log into your ad account or make changes for you, and it will never delete anything.
The whole source
Frontmatter — 2 properties
| name | ads-optimize |
|---|---|
| description | Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS. |
| 1 | --- |
| 2 | name: ads-optimize |
| 3 | description: "Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS." |
| 4 | ---A5 — No allowed-tools declared — no way to tell what this skill may touch |
| 5 | |
| 6 | # Paid Media Optimization |
| 7 | |
| 8 | Default to `--draft`. |
| 9 | |
| 10 | 1. Load the latest normalized snapshot, prior decisions, monitoring results, |
| 11 | experiment state, conversion lag, economics, and platform capability manifest. |
| 12 | 2. Identify the decision and causal evidence; do not optimize a metric in isolation. |
| 13 | 3. Compare no-change, experiment, and mutation options, including learning, policy, |
| 14 | tracking, inventory, and opportunity-cost effects. |
| 15 | 4. Produce ranked recommendations with confidence and success measures. |
| 16 | 5. Convert approved recommendations into mutation plans only through the main |
| 17 | mutation gate. |
| 18 | 6. Apply, verify, audit, and retain rollback only when the exact operation is |
| 19 | enabled and remote state still matches the draft precondition. |
| 20 | |
| 21 | Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole |
| 22 | authorization to change an account. |
| 23 | |
| 24 | ## Destructive-action boundary |
| 25 | |
| 26 | Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions, |
| 27 | or other account objects. Permanent deletion is outside the supported mutation |
| 28 | contract and cannot be made safe by confirmation. Offer reversible alternatives: |
| 29 | leave objects paused, archive where supported, apply labels, export a backup, and |
| 30 | define a retention or later-review date. Do not create or apply a delete plan. |
| 31 | |
| 32 | Search-term actions require a search terms report, business-relevance evidence, |
| 33 | and an overblocking review. Without them, request the missing evidence and do not |
| 34 | invent or illustrate specific negative keywords. |
| 35 |
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