Offer Packaging Designer

31 offer design global

by minhnv0807 · MIT license · ★ 599 on GitHub

Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or…

---
name: 31-offer-design-global
description: "Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "offer"
  - "value stack"
  - "bonus stack"
  - "guarantee"
  - "risk reversal"
  - "upsell"
  - "high-ticket"
related:
  - product-marketing-context-global
  - 05-ad-copy-global

Overview

An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.

Manual install (npx, ZIP)

Claude Codenpx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -g -a claude-code

Claude Code (degit)npx degit minhnv0807/ai-business-skills/skills/en/31-offer-design-global#master ~/.claude/skills/31-offer-design-global

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Outline

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Offer Design (Global)

An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.

Information gathering

Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.

When to use

Use this skill for:

Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
Offers with traffic or leads but weak conversion.

If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.

Workflow

1. Diagnose the current offer

Score each dimension 1-5:

Dimension	Question
Outcome	What concrete result does the buyer get?
Proof	Why should they believe this will work?
Speed	How soon do they see first value?
Effort	How much must the buyer do alone?
Risk	Who carries risk if it fails?

Fix the lowest score first.

2. Improve the value equation

Use 4 levers:

Increase dream outcome with a clearer business or personal result.
Increase perceived likelihood with proof, process, demos, and guarantee.
Decrease time delay with quick wins and first milestones.
Decrease effort/sacrifice with templates, done-for-you setup, support, or automation.

3. Build the offer anatomy

Include:

Core deliverable.
Bonuses that answer real objections.
Guarantee or risk reversal.
Honest scarcity or urgency.
Offer name.
Price and payment structure.

4. Create the ladder

When useful, create 3 levels:

Level	Role
Entry	Lower friction and build trust
Core	Main offer to sell most often
Premium	Faster, done-for-you, or higher-touch support

5. Check ethics and operational fit

Remove fake scarcity, impossible guarantees, inflated bonus value, exaggerated claims, and get-rich-fast language.

Output template

# Offer Design — [Offer name]

## 1. Current diagnosis
| Component | Score | Problem | Priority fix |

## 2. Buyer and outcome
- ICP:
- Pain:
- Dream outcome:
- First value moment:

## 3. New offer
- Name:
- Core deliverable:
- Bonuses:
- Guarantee:
- Real scarcity/urgency:
- Price/payment:

## 4. Value stack
| Component | Objection handled | Perceived value | Notes |

## 5. Funnel implications
- Landing page changes:
- Ad/copy angles:
- Email follow-up:
- Upsell/downsell:

## 6. Test plan
| Hypothesis | Variable | Metric | Duration |

17-pricing-strategy-global: price tiers, break-even, and pricing psychology.
05-ad-copy-global: copy that presents the offer.
12-landing-page-brief-global: landing page structure.
19-ab-test-setup-global: testing guarantee, bonus, headline, or price display.

Quality checklist

Lead with outcomes, not features.
Every bonus handles a real objection.
Guarantee is operationally realistic.
Scarcity has a verifiable reason.
Price and payment plan protect margin.
Output gives next actions for copy, landing page, email, and sales.

1	---
2	name: 31-offer-design-global
3	description: "Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`."
4	metadata:
5	version: 1.0.1
6	category: strategy
7	license: MIT
8	triggers:
9	- "offer"
10	- "value stack"
11	- "bonus stack"
12	- "guarantee"
13	- "risk reversal"
14	- "upsell"
15	- "high-ticket"
16	related:
17	- product-marketing-context-global
18	- 05-ad-copy-global
19	- 12-landing-page-brief-global
20	- 16-marketing-psychology-global
21	- 17-pricing-strategy-global
22	---
23
24	# Offer Design (Global)
25
26	An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.
27
28	## Information gathering
29
30	Read `.agents/product-marketing-context-global.md` if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read `references/offer-framework.md`.
31
32	## When to use
33
34	Use this skill for:
35
36	- Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
37	- Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
38	- Offers with traffic or leads but weak conversion.
39
40	If the user only needs price tiers, margins, or break-even math, use `17-pricing-strategy-global` first.
41
42	## Workflow
43
44	### 1. Diagnose the current offer
45
46	Score each dimension 1-5:
47
48	\| Dimension \| Question \|
49	\|-----------\|----------\|
50	\| Outcome \| What concrete result does the buyer get? \|
51	\| Proof \| Why should they believe this will work? \|
52	\| Speed \| How soon do they see first value? \|
53	\| Effort \| How much must the buyer do alone? \|
54	\| Risk \| Who carries risk if it fails? \|
55
56	Fix the lowest score first.
57
58	### 2. Improve the value equation
59
60	Use 4 levers:
61
62	- Increase dream outcome with a clearer business or personal result.
63	- Increase perceived likelihood with proof, process, demos, and guarantee.
64	- Decrease time delay with quick wins and first milestones.
65	- Decrease effort/sacrifice with templates, done-for-you setup, support, or automation.
66
67	### 3. Build the offer anatomy
68
69	Include:
70
71	1. Core deliverable.
72	2. Bonuses that answer real objections.
73	3. Guarantee or risk reversal.
74	4. Honest scarcity or urgency.
75	5. Offer name.
76	6. Price and payment structure.
77
78	### 4. Create the ladder
79
80	When useful, create 3 levels:
81
82	\| Level \| Role \|
83	\|-------\|------\|
84	\| Entry \| Lower friction and build trust \|
85	\| Core \| Main offer to sell most often \|
86	\| Premium \| Faster, done-for-you, or higher-touch support \|
87
88	### 5. Check ethics and operational fit
89
90	Remove fake scarcity, impossible guarantees, inflated bonus value, exaggerated claims, and get-rich-fast language.
91
92	## Output template
93
94	```markdown
95	# Offer Design — [Offer name]
96
97	## 1. Current diagnosis
98	\| Component \| Score \| Problem \| Priority fix \|
99
100	## 2. Buyer and outcome
101	- ICP:
102	- Pain:
103	- Dream outcome:
104	- First value moment:
105
106	## 3. New offer
107	- Name:
108	- Core deliverable:
109	- Bonuses:
110	- Guarantee:
111	- Real scarcity/urgency:
112	- Price/payment:
113
114	## 4. Value stack
115	\| Component \| Objection handled \| Perceived value \| Notes \|
116
117	## 5. Funnel implications
118	- Landing page changes:
119	- Ad/copy angles:
120	- Email follow-up:
121	- Upsell/downsell:
122
123	## 6. Test plan
124	\| Hypothesis \| Variable \| Metric \| Duration \|
125	```
126
127	## Related skills
128
129	- `17-pricing-strategy-global`: price tiers, break-even, and pricing psychology.
130	- `05-ad-copy-global`: copy that presents the offer.
131	- `12-landing-page-brief-global`: landing page structure.
132	- `19-ab-test-setup-global`: testing guarantee, bonus, headline, or price display.
133
134	## Quality checklist
135
136	- Lead with outcomes, not features.
137	- Every bonus handles a real objection.
138	- Guarantee is operationally realistic.
139	- Scarcity has a verifiable reason.
140	- Price and payment plan protect margin.
141	- Output gives next actions for copy, landing page, email, and sales.
142